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Continuing our series on the evolution of the most revered luxury automobiles, we now turn our attention to another iconic name in the world of executive sedans – the Mercedes-Benz E-Class. Renowned for its blend of sophistication, cutting-edge technology, and exceptional performance, the E-Class has been a benchmark in the luxury car segment since its inception. Let’s explore the journey of the Mercedes-Benz E-Class through its various generations, including their launches in India.

First Generation (W120/W121: 1953-1962)

Initial Launch (1953)

The story of the E-Class begins with the W120/W121 models, introduced in 1953. These early models, often referred to as “Ponton” due to their distinctive pontoon-shaped body, set the stage for Mercedes-Benz’s reputation for durability and luxury. The W120 featured a 1.8-liter Inline-4 engine producing 52 hp, while the W121 came with a more powerful 1.9-liter engine delivering 65 hp. Both models were available with a 4-speed manual transmission.

Second Generation (W110: 1961-1968)

 

Initial Launch (1961)

The W110, introduced in 1961, marked a significant step forward with its modern design and improved engineering. Known as the “Fintail” due to its subtle rear fins, the W110 offered a range of Inline-4 engines, including a diesel option. Engine outputs ranged from 55 hp to 120 hp. The W110 was praised for its robust build quality and advanced safety features, such as crumple zones.

Third Generation (W114/W115: 1968-1976)

Initial Launch (1968)

The W114 and W115 models, launched in 1968, introduced a new era of refinement and performance. These models, often referred to as the “/8” (Slash Eight), offered a wider range of engine options, including Inline-4, Inline-5, and Inline-6 engines, with power outputs ranging from 60 hp to 185 hp. The W114/W115 series also introduced more luxurious interiors and advanced suspension systems for improved ride comfort.

Fourth Generation (W123: 1976-1985)

Initial Launch (1976)

The W123, launched in 1976, quickly became one of the most beloved models in Mercedes-Benz history. Known for its legendary reliability, the W123 offered a range of Inline-4, Inline-5, and Inline-6 engines, with power outputs from 55 hp to 177 hp. The W123 was available with both manual and automatic transmissions. It was also one of the first cars to feature anti-lock brakes (ABS) as an option.

Fifth Generation (W124: 1984-1995)

Initial Launch (1984)

The W124, introduced in 1984, represented a significant technological leap forward. It was the first E-Class model to officially carry the “E” designation. The W124 offered a wide range of engines, including petrol and diesel variants, with power outputs ranging from 72 hp to 326 hp in the high-performance E 500 model. This generation introduced numerous innovations, such as multi-link rear suspension, airbags, and an advanced climate control system. The W124 made its debut in India in the early 1990s.

Sixth Generation (W210: 1995-2003)

Initial Launch (1995)

The W210, launched in 1995, was notable for its distinctive quad-headlamp design. It featured a range of Inline-4, Inline-6, V6, and V8 engines, with power outputs from 134 hp to 354 hp. The W210 also introduced new safety features, including Brake Assist and Electronic Stability Program (ESP). This generation saw the E-Class solidify its reputation for combining luxury with cutting-edge technology. The W210 was launched in India in 1996.

Seventh Generation (W211: 2002-2009)

Initial Launch (2002)

The W211, introduced in 2002, continued the E-Class tradition of innovation and luxury. It offered a range of Inline-4, V6, V8, and diesel engines, with power outputs from 122 hp to 507 hp in the high-performance E 63 AMG. The W211 featured advanced technology, including Airmatic air suspension, Pre-Safe collision avoidance system, and a more refined interior with high-quality materials. The W211 arrived in India in 2002.

Eighth Generation (W212: 2009-2016)

Initial Launch (2009)

The W212, launched in 2009, was a bold redesign with sharper lines and a more aggressive stance. It offered a variety of engines, including Inline-4, V6, V8, and hybrid options, with power outputs ranging from 136 hp to 585 hp. The W212 introduced advanced safety features like Attention Assist and Adaptive Highbeam Assist. This generation also saw the introduction of the luxurious E-Class Coupe and Convertible models. The W212 was launched in India in 2009.

Facelift (2013)

A significant facelift in 2013 brought a more refined front-end design, new LED headlights, and updated interior features. This facelift also introduced more efficient engines and the latest version of the COMAND infotainment system, enhancing the overall driving experience. The facelifted W212 was available in India shortly after its global release.

Ninth Generation (W213: 2016-2023)

Initial Launch (2016)

The W213, launched in 2016, represented the pinnacle of E-Class luxury and technology. It offered a range of Inline-4, Inline-6, V6, and V8 engines, including hybrid and plug-in hybrid variants, with power outputs from 150 hp to 612 hp in the high-performance E 63 S AMG. The W213 was packed with cutting-edge technology, such as semi-autonomous driving capabilities, a high-resolution widescreen cockpit, and the latest driver-assistance systems. The W213 was introduced to the Indian market in 2016.

Facelift (2020)

A facelift in 2020 updated the W213 with a new front-end design, enhanced digital displays, and improved connectivity features. This facelift also introduced more efficient engines and advanced driver-assistance systems, keeping the E-Class at the forefront of innovation. The facelifted W213 was available in India in 2020.

Tenth Generation (W214: 2023-Present)

The tenth generation of the Mercedes-Benz E-Class, launched in 2023, continues the legacy of luxury and innovation. This latest iteration offers a range of variants, including the E 200, E 300, and the high-performance E 63 S AMG. Engine specifications are impressive, with the E 200 featuring a 2.0-liter turbocharged Inline-4 engine producing 255 hp, the E 300 equipped with a 3.0-liter turbocharged Inline-6 engine delivering 362 hp, and the E 63 S AMG boasting a powerful 4.0-liter V8 engine with 603 hp. Each variant comes with a 9-speed automatic transmission, ensuring smooth and responsive driving. The W214 is expected to be launched in India in the second half of 2024.

 

Each generation of the Mercedes-Benz E-Class has continually redefined the standards of luxury and performance in the executive sedan segment. From its early days as the Ponton to the latest W214 model, the E-Class has consistently introduced groundbreaking innovations, achieved impressive sales milestones, and garnered numerous accolades. This legacy of excellence and constant evolution ensures that the E-Class remains a benchmark for luxury sedans globally, captivating enthusiasts and discerning drivers alike.

 

Pics: Mercedes-Benz

With this blog post, we embark on a series chronicling the evolution of the most revered luxury automobiles across the globe. It is only fitting to commence this journey with one of the foremost executive sedans in the world—the BMW 5 Series.

The BMW 5 Series sedan has stood as a testament to the German automaker’s commitment to luxury, performance, and innovation. Since its debut, each generation of the 5 Series has brought something unique to the table, shaping the landscape of executive sedans. Let’s journey through the history of the 5 Series, exploring its various iterations, technological advancements, and market impact.

First Generation (E12: 1972-1981)

Initial Launch (1972)

In 1972, BMW introduced the world to the first generation of the 5 Series, the E12. It was a groundbreaking model that set the tone for BMW’s future sedans. Equipped with a range of Inline-4 and Inline-6 engines, the E12 offered power outputs from 98 hp to 215 hp. The transmission options included a 4-speed manual, 5-speed manual, and a 3-speed automatic. This generation marked the beginning of BMW’s foray into combining sporty driving dynamics with executive luxury.

Facelift (1976)

A facelift in 1976 brought new grilles, bumpers, and improved interior features, ensuring the model stayed fresh and competitive. The E12 sold approximately 700,000 units globally, establishing a strong foundation for future generations.

Second Generation (E28: 1981-1988)

Initial Launch (1981)

The E28, launched in 1981, built on the success of its predecessor. It introduced a broader range of engines, including diesel options, with power outputs ranging from 90 hp to 286 hp. The E28 was also among the first BMWs to feature advanced electronics and new safety technologies, reflecting the brand’s commitment to innovation.

Facelift (1985)

A significant facelift in 1985 enhanced the aerodynamics, updated the interior, and introduced new electronics, making the E28 more refined and user-friendly. Globally, the E28 sold around 722,000 units, reinforcing BMW’s position in the luxury sedan market.

Third Generation (E34: 1988-1996)

 

Initial Launch (1988)

With the arrival of the E34 in 1988, BMW introduced a model that balanced elegance with performance. The E34 came with an expanded engine lineup, including Inline-4, Inline-6, V8, and diesel engines, producing between 113 hp and 315 hp. Transmission options included a 5-speed manual, a 6-speed manual, and a 4-speed automatic.

Facelift (1992)

The E34 received a facelift in 1992, which featured updated front and rear designs, improved safety features, and new engine options. This generation saw remarkable success, with approximately 1.3 million units sold globally.

Fourth Generation (E39: 1995-2004)

 

Initial Launch (1995)

The E39, launched in 1995, was a significant leap forward in terms of technology and refinement. It offered a range of Inline-6, V8, and diesel engines, with power outputs from 148 hp to 394 hp. The E39 was praised for its handling, build quality, and innovative features.

Facelift (2000)

In 2000, the E39 received a facelift that included updated headlights, tail lights, and interior features. This generation was a global success, selling approximately 1.48 million units and earning numerous awards for its design and performance. The E39 marked the 5 Series’ entry into the Indian market in the late 1990s.

Fifth Generation (E60/E61: 2003-2010)

Initial Launch (2003)

The fifth-generation E60, introduced in 2003, was a radical departure in terms of design and technology. It featured a more controversial design language and an array of advanced technologies. The engine lineup included Inline-6, V8, V10, and diesel engines, with power outputs ranging from 168 hp to 500 hp.

Facelift (2007)

A facelift in 2007 brought new headlights, tail lights, updated iDrive systems, and engine upgrades. The E60 was well-received, selling approximately 1.4 million units globally and winning numerous awards, including Car of the Year. In India, the E60 became available in 2004, attracting a new segment of luxury car buyers.

Sixth Generation (F10/F11: 2010-2017)

Initial Launch (2010)

The F10, launched in 2010, represented a return to a more conservative and elegant design. It featured Inline-4, Inline-6, V8, and diesel engines, with power outputs from 154 hp to 560 hp. This generation was known for its blend of performance, luxury, and cutting-edge technology.

Facelift (2013)

In 2013, the F10 received a facelift that included updated front and rear designs, new engines, and enhanced technology features. This generation saw substantial success, with approximately 2.2 million units sold globally. It garnered numerous awards for innovation and design. The F10 was introduced to the Indian market in 2010, further cementing the 5 Series’ reputation.

Seventh Generation (G30/G31: 2017-2023)

Initial Launch (2017)

The seventh generation, the G30, launched in 2017, continues to push the boundaries of luxury and performance. It offers a wide range of engines, including hybrid options, with power outputs from 181 hp to 617 hp. The G30 is equipped with an 8-speed automatic transmission and boasts numerous technological advancements.

Life Cycle Impulse (2020)

A facelift (called Life Cyle Impulse or LCI) in 2020 brought a new grille design, updated headlights, and enhanced technology features, keeping the model competitive and modern. As of 2023, over 600,000 units have been sold globally. The G30 has won multiple awards, including Best Executive Car, and has been available in India since 2017, appealing to a broad audience of luxury car enthusiasts.

 

Eight Generation (G60: 2023-Present)

 

The eighth generation of the BMW 5 Series was launched in 2023, continuing the legacy of luxury and innovation that the model is known for. The car is expected to be launched in India in second half of 2024. This latest iteration offers a range of variants including the 530i, 540i, and the M550i xDrive, catering to different levels of performance and luxury. The engine specifications are impressive, with the 530i featuring a 2.0-liter turbocharged Inline-4 engine producing 248 hp, the 540i equipped with a 3.0-liter turbocharged Inline-6 engine delivering 335 hp, and the M550i xDrive boasting a powerful 4.4-liter V8 engine with 523 hp. Each variant comes with an 8-speed automatic transmission, ensuring smooth and responsive driving.

In addition to the traditional gasoline engines, the eighth generation also introduces the electric variant, the BMW i5. This electric version features a dual-motor setup producing up to 536 hp and offers a range of approximately 300 miles on a full charge. The BMW i5 comes with advanced charging capabilities, including fast charging that can replenish up to 80% of the battery in just 30 minutes. The inclusion of the i5 in the 5 Series lineup underscores BMW’s commitment to sustainability and innovation, providing a high-performance electric option without compromising on luxury and driving dynamics.

Each generation of the BMW 5 Series has contributed to its legacy as a premier executive sedan. From groundbreaking innovations and design changes to sales milestones and accolades, the 5 Series has consistently set the standard for luxury sedans worldwide.

 

Luxury cars have always been a symbol of prestige, performance, and innovation in the automotive world. While many luxury car manufacturers come and go, there are a select few that have stood the test of time, continuing to define luxury and elegance for decades. In this blog, we will explore some of the longest-running luxury cars in history, tracing their rich histories and the enduring appeal that has kept them on the road for generations.

 

Mercedes-Benz S-Class

The Mercedes-Benz S-Class, short for “Sonderklasse” in German, which translates to “Special Class,” is often regarded as the benchmark for luxury sedans. This iconic model made its debut in 1954 with the W180 series, and it has since been a symbol of automotive excellence. With its cutting-edge technology, opulent interiors, and a legacy of engineering innovation, the S-Class has maintained its status as a luxury icon for nearly seven decades.

 

Rolls-Royce Phantom

The Rolls-Royce Phantom is the epitome of British luxury and craftsmanship. First introduced in 1925, the Phantom has been synonymous with prestige and exclusivity. Each Phantom is handcrafted to perfection, offering unparalleled comfort and customization options. Over the years, the Phantom has seen numerous updates and iterations, but it has never strayed from its commitment to luxury and elegance.

 

Bentley Continental GT

Bentley is known for its blend of performance and luxury, and the Continental GT exemplifies this ethos. Launched in 2003, it continues the legacy of the original Bentley Continental, which debuted in 1952. The modern Continental GT is a high-performance grand tourer that combines exquisite craftsmanship with powerful engines, making it a popular choice among luxury car enthusiasts for generations.

 

BMW 7 Series

BMW’s 7 Series has been a stalwart in the luxury sedan segment since its introduction in 1977. This flagship model showcases BMW’s commitment to innovative technology, sophisticated design, and exceptional driving dynamics. Over the years, it has evolved to incorporate the latest advancements in automotive engineering, solidifying its position as a leader in the luxury car market.

 

Jaguar XJ

The Jaguar XJ, first introduced in 1968, represents British luxury with a sporty edge. Known for its striking design, superior handling, and luxurious interiors, the XJ has maintained a dedicated following over the decades. It has seen several generations, each bringing its own unique blend of performance and opulence.

 

These longest-running luxury cars have not only endured the test of time but have also continued to evolve, setting the standard for what luxury means in the automotive world. They have proven that luxury is not just about opulence and comfort but also about innovation, performance, and a commitment to excellence. As these iconic models continue to inspire future generations of luxury cars, they remind us that true luxury is timeless.

Introduction:

When it comes to purchasing a new car, many individuals tend to overlook the hidden gem that is the demo car. A demo car, also known as a demonstration vehicle, is a vehicle that has been used for test drives or displayed in showrooms. While some may hesitate due to the car’s previous use, there are numerous benefits to be gained from buying a demo car. In this blog post, we will explore the advantages of opting for a demo car, shedding light on why it could be a smart choice for your next automotive purchase.

 

Significant Cost Savings:

One of the most enticing aspects of purchasing a demo car is the considerable cost savings it offers. Since demo cars have been driven or used for display purposes, they are often priced lower than brand-new vehicles. These price reductions can result in substantial savings without compromising on the car’s quality or performance. By opting for a demo car, you can enjoy the benefits of a new car at a significantly reduced price.

 

Minimal Depreciation:

Depreciation is an unavoidable aspect of purchasing a new vehicle. As soon as you drive a new car off the lot, its value begins to decline rapidly. However, with a demo car, the depreciation has already taken place to some extent, thanks to its previous usage. This means that the initial steep drop in value has already occurred, allowing you to avoid the brunt of the depreciation. As a result, your demo car retains its value better than a brand-new car, providing you with a better return on investment should you choose to sell it in the future.

 

Assurance of Quality:

Demo cars are often meticulously maintained and regularly serviced by the dealership. These vehicles are typically kept in top condition to ensure they showcase the best features and capabilities of the model. Additionally, since they are only used for test drives or display purposes, demo cars generally have lower mileage compared to used cars. This translates into a car that still feels and performs like new but comes with a reduced price tag.

 

Manufacturer Warranty:

When purchasing a demo car, you can still benefit from the remaining portion of the manufacturer warranty. This means that you will have access to warranty coverage for a significant period, providing peace of mind and protection against unexpected repairs. It’s essential to clarify the warranty details with the dealership to understand the extent of coverage you will receive.

 

Upgraded Features and Extras:

Demo cars are often equipped with additional features and options that showcase the best a manufacturer has to offer. Dealerships frequently equip these vehicles with popular packages, technology upgrades, or premium amenities to enhance their appeal during test drives. By purchasing a demo car, you can enjoy these added features at a lower cost compared to customizing a new car.

 

Conclusion:

Choosing a demo car can be a wise decision, offering a multitude of benefits including significant cost savings, reduced depreciation, assurance of quality, access to manufacturer warranty, and the inclusion of upgraded features. While they may have been gently used, demo cars provide an excellent opportunity to own a nearly new vehicle with excellent value for your money. The next time you consider purchasing a car, don’t overlook the hidden perks of a demo car; it might just be the perfect choice for your automotive needs.

 

At Motozite, we take pride in offering a diverse and exceptional luxury demo car collection. Our carefully curated selection includes a range of popular makes and models, all meticulously maintained and ready to provide you with an unparalleled buying experience. Whether you’re searching for a sleek sedan, a versatile SUV, or a stylish sports car, our demo car collection has something to cater to every preference and budget.

German engineering has been doing some great work in the automobile industry for a very long time. Every car enthusiast has, somewhere or the other, felt the sheer brilliance of the German car making and has been left spellbound.

Mercedes is one of the prominent names in the German automobile industry and has some of the great performance and luxury lines to choose from. The permutation and combination used by Mercedes while creating a vehicle is beyond ordinary and provides the customer the best of everything that they would want to engage in. With the demand for performance-infused luxury gaining traction with each passing day, Mercedes has tried to level itself with others by launching a new segment all together: The mighty AMGs.

Let’s have a better understanding of the whole term and moreover the segment itself. AMG stands for Aufecht, Melcher and Großaspach – the division of Mercedes-Benz that produces performance vehicles with some of the mind-bending numbers under the hood and the speedo. Named after some of the most important engineers in the company’s history, this division creates vehicles with advanced engines, aerodynamic bodies and high-speed capabilities: Something that one can push to the maximum limit and the vehicle will still be happy to go beyond. Welcome to the world of high-performing four-wheel magnificence.

To put into words, the AMG line from Mercedes is the dream of any performance enthusiast. Everything done while creating these special vehicles at Mercedes-AMG revolves around this. The philosophy behind making these adrenaline-rising machines is to give the people an aspiration to make their dreams come true and have a great vehicle which is at par with all the hyper speeding vehicles out there in the world.

Delivering something like this does not happen by chance. It is achieved when the art of engineering meets a truly special attitude, which is summed up as the AMG spirit at Mercedes. The whole creative mindset runs on the sheer belief that you have to keep on challenging limits in order to achieve new goals, and accept nothing as a given. This kind of character enables the makers to achieve automotive performance for the race track as well as for the road.

A great obsession with driving performance drives the mark of Mercedes-AMG. From the vicious speed of the GT R to the rugged power of the G 63 to the all-out ambition of the AMG ONE hypercar, each vehicle is built to stir the senses. And in their true spirit, these machines are capable of delivering maximum performance without even making you feel that you are even pushing them to their limit.

Now that we have some idea what the Mercedes AMG line is capable of delivering, let’s see what all cars are there to put your hands on.

Mercedes AMG GLE 63 S Coupe

A whole new coupe packed with performance and agility to handle the harsh conditions of the Indian roads, that’s what this GLE 63 S Coupe is all about. Moreover, it actually delivers ₹2.15 crore worth of luxury SUV muscle with magnificent German engineering.

Mercedes practically kick-started the performance SUV trend back in 1999 with its 5.4-litre naturally aspirated V8 under the hood of the then ML or M-Class. Two decades later, the formula has evolved considerably, but the fundamentals are still the same. Let’s figure out what this new-generation SUV is capable of!

Engine Specifications and Performance

Everything begins with the transformation of AMG lowering its fabled 4.0-litre twin-turbo V8 into the spacious bonnet. The hand-assembled engine makes a seriously potent 603 hp; and this is just the beginning, as this AMG motor now also gets a 22 hp electric boost. While the combined system power never exceeds 612hp, the EQ Boost starter-alternator (placed in between the engine and gearbox) also puts out an additional 250 Nm of torque, which goes a long way in countering the 2,445 kg kerb weight of the GLE Coupe. What’s particularly effective is that the bulk of the assist comes in at low and medium engine speeds, just when you need it the most. Sounds like a perfect love story, isn’t it? AMG says that this makes for a spontaneous step-off. What’s even better is that, followed by the 850Nm of torque from the combustion engine, it is as smooth as it gets. With just pushing the gas a bit hard, this beauty will accelerate from 0-100 kph in a claimed 3.8sec. Furthermore, there is no feeling of draining power until you are well past 200 kph. The legend has it that this one is sure to make your bones and soul chill at the same time.

Interiors

The all-new AMG’s version of the GLE feels both more luxurious and more sporty at the same time. The carbon-fibre-like metallic trim that runs across the dash blends nicely with the big chrome vents and chrome highlights, making the whole make come together easily. The generous use of Alcantara on the steering wheel gives the cabin a sporty feel, and with acres and acres of double-stitched leather present on the dash and door pads, you feel the instant plushness of the luxury which is on offer by Mercedes. This is especially true of the large and very sporty seats. Sitting is marginally lower in the rear than in a regular GLE due to a coupe-like roof, but the headroom is very good and the wide seat is perfect for large frames. Then, just as on the regular GLE, there’s plenty of legroom and shoulder room. One can even ask the driver to take the front passenger seat forward, and the presence of the simply massive sunroof means you can bathe the rear of the cabin in bright sunlight. Rear seat passengers also have their own climate control console with Type-C USB ports and even a regular 240V plug point present in the rear, making all your work and leisure things seem comparatively sorted while you’re in the AMG GLE 63 S Coupe.

This one is an extremely accomplished all-rounder with everything you can expect from a performance oriented luxury coupe. Straight-line performance, to begin with, is outstanding along with a large and comfortable cabin. It is lavishly equipped on the inside, and on its air springs and adjustable dampers, the ride, in general, is comfortable.

Some of the honourable mentions from the AMG line-up which are available in the Indian market are: Mercedes-AMG G 63, Mercedes-AMG A 35, Mercedes-AMG GLE Coupe, Mercedes-AMG GLC 43 Coupe, Mercedes-AMG E 63 S, Mercedes-AMG GLA 35, Mercedes-AMG E 53, Mercedes-AMG A 45

This was just a glimpse into the world of Mercedes AMGs that has some of the most amazing machines in line for you to explore and get a feel of the AMG DNA infused into the luxury make. Not just this AMG GLE 63 S Coupe but the brilliant manufacturing from Mercedes has brought all the car enthusiasts a much-awaited gift that gives the thrill of pleasure to experience when inside while looking stunning on the outside.

Semiconductors: A word that has been in news for some time now; and more than just being in the news, they are affecting the automobile industry on a large scale. The idea is to understand how the whole semiconductor crisis has been impacting the production of the entire automobile industry.

Semiconductors or chips (in common language) are a crucial element in the manufacturing of consumer electronics. In cars, these are needed for everything, from entertainment systems to power steering. The supply crunch and shortage of semiconductor chips has forced car manufacturers to cut production and delivery targets. This has led to a number of profit warnings.

In the simplest terms, the current semiconductor chip shortage is due to a strong demand and limited supply. This stems from the COVID-19 lockdown in the second quarter (Q2) of 2020, when demand for work-from-home technology increased exponentially. The whole shortage has been impacting different manufacturers throughout, for instance, production of laptops, tablets, smartphones and other electronic devices has been impacted by the shortage of semiconductors. During a post-earnings call with analysts, Apple CEO Tim Cook had said that “supply constraints will hurt sales of iPads and iPhones. Cook said the shortage is not in high-powered processors, but “legacy nodes,” or chips that perform functions like driving displays or decoding audio, which can be manufactured using older equipment. Same goes for the gaming consoles, as, despite high demand, PS5 is hard to find on store shelves or e-commerce websites, whereas PS4 was available in abundance during its first year on sale. This indeed adds to the whole idea of how important is the semiconductor industry for the electronics manufacturers.

As the demand grew, the automakers found themselves competing for the semiconductor capacity located in the Asian foundries, which paved the way to this new condition that has been affecting the industry since.

Present scenario

Let’s figure out the whole story in a rather comprehensive way: The car companies had to delay or cancel the orders during the first lockdown, but as production ramped up again, towards the end of 2020, there was limited semiconductor supply available. This was compounded by an increase in demand at the higher end of the autos market:

We can say that the COVID-19 pandemic has been the catalyst, but structural changes were also a major factor. The auto industry is changing with a major shift towards more tech oriented features and electric vehicles in recent times, which requires more chips, causing further strain on an already stretched industry.

To have a moment of relief, the number of semiconductor companies have increased throughout. As study by McKinsey, produced the data based on a range of macroeconomic assumptions suggesting the industry’s aggregate annual growth could average from 6 to 8 percent a year up to 2030. Some governments are also upping their investment in semiconductor technology to lessen the impact of global supply-chain disruptions. In India itself, there has been a massive amount of investment pool driven by the government itself, such as, the Indian government has approved a Rs 76,000-crore India Semiconductor Mission (ISM) to showcase its commitment to establishing a stronghold in the $533 billion semiconductor market. Seems like a perfect alternative for the shortage, yet the longevity of the problem still remains.

Seeing the present scenario, the chip shortage is unlikely to be completely resolved in the near future, partly because of the complexities of the semiconductor production process, which is a major case of concern for now. Switching to a different manufacturer also might not be a viable option, as switching typically adds another year or more because the chip’s design requires alterations to match the specific manufacturing process of a new partner. Moreover, some chips can contain manufacturer-specific intellectual property that may require alterations or licensing, adding to further increase the whole problems.

It is a known fact that the chip shortage is affecting many industries; however, the automotive sector has some unique characteristics that exacerbate the problem. For instance, many OEMs and Tier 1 suppliers follow a ‘just in time’ manufacturing strategy in which they order semiconductors and other vehicle components close to production to optimize inventory costs, which has, in turn, caused a new kind of problems for them. In the long run, it has been adding to the disruption of the vehicles sales and manufacturing. Other companies in the industry that do not follow a just-in-time ordering approach were in a better position, especially since some had secured extra capacity when automotive players cancelled or reduced their orders, creating a brief opportunity for the ones withholding the semiconductors.

While considering the demand side, the automotive companies have much more complex and personalised products than the companies in other industries, creating an immediate limitation of resources. In consequence, they may have more difficulty predicting their semiconductor needs, and demand may fluctuate. To top it all, the automotive industry needs to follow stringent safety requirements that necessitate the use of specifically validated semiconductors and defined production facilities along the complete value chain. This calls for some bigger actions to be taken while processing the decrease in the supply of semiconductors.

A steep climb ahead

To create an ample future for the manufacturing and supply of semiconductors, the geopolitical picture may significantly increase the global capacity to produce advanced chips. Legislation making its way through the US Senate would provide $52 billion in subsidies to increase the domestic chip production, which can provide for a greater mileage in terms of production and availability of the semiconductors. The US share of global chip production has fallen from 37 percent in the 1980s to 12 percent today. While chip shortages have been cited by those boosting subsidies, much of the money would go to reshoring production of advanced chips, draining a huge chunk of money in the process. As a matter of fact, semiconductor manufacturing giant Intel has expressed interest in setting up a new plant in India and is likely to apply for incentives under the new scheme to promote manufacturing for development of a sustainable semiconductor and display ecosystem. This could be a great leap into the future of semiconductor manufacturing for India.

How is the industry dealing with it?

Let’s see how the brands are coping up with this supply-and-demand situation of the semiconductors.

According to the J.P. Morgan’s report from December 2021, BMW expects chip supply to remain tight for another 6-12 months, with supply chain constraints lasting well into 2022, which seems like a well thought-out expectation. The Toyota Motor Corporation, on the other hand, announced a 40% cut in car and truck production around the world in October last year, due to the complications from a shortage of computer chips and COVID-19 restrictions affecting the production of parts in Southeast Asia. Honda has also said its production lines in Japan were operating at about 40% of its initial plan for the August-September 2021 period, while in October, the group was running 30% below previous plans, clearly demonstrating the whole crisis situation in the automobile industry.

Hopeful about the future

We all love our vehicles, be it as a means of transportation or a bundle of joy; and with the ongoing semiconductor shortage exceeding the expected time period, there might be a delay in production and sales of our beloved four wheels. With the world trying to find alternatives and improve the structural inadequacies, we are sure to figure out a way and get the manufacturing and sales of vehicles back to the usual or maybe even more than what we expect.

Cover Photo by Vishnu Mohanan on Unsplash

Cars: A four letter word that creates a special space in all the people who have at least once in a lifetime driven and experienced the sheer fun and thrill of being inside it. We all love our vehicles – be it for daily commute, an off-road beast or, for that matter, a luxurious cruising machine, they all have their own charm.

There has been a heated debate on the repercussions of having these automobiles running on fossil fuels and the emission that is caused by them. For a long period of time, smart people around the world are cumulatively trying to figure out a better fueling method for our beloved transportation. As we know, in the long run, this could be a real game changer for the entire automobile industry.

Electric vehicles have been on the road to being adapted as one of the most promising automotive solutions which the future beholds. The electric vehicles in India appear to be gaining traction supported by various initiatives taken by central and state governments. The change is being driven by 2W and 3W segment whereas adoption in the passenger cars is gradually catching up. Recently, leading Indian car manufacturers have announced their plans to shift towards the e-mobility. 2W segment on the other hand is already very action-packed with many leading companies and EV start-ups in India manufacturing electric 2W to push the idea of having an electric-powered automobile.

As we are already on the topic of EVs, we have to be very certain about the source of electricity. If India is trying to shift to electric vehicles, then we have to understand that producing electricity from coal and the issue of pollution will pertain, which is, in a way, a conundrum itself. Putting things into perspective, the right way to go about it is that we should focus more on producing electricity through other sources of renewable energy, and simultaneously, electric vehicles should also use the same source of renewable electricity, which can, in turn, help in having a better future for all of us.

Furthermore, it’s just a matter of fact that, when everyone in the city will solely be using electricity to charge their vehicle, there will be a drastic increment in the demand for electricity. As of now, we are majorly dependent on burning fossils for generating electricity, and to have a sustainable future, we should aim for a better resource of producing electricity. Until we use renewable sources of energy for generating electricity, the EV revolution will not be of much use.

All of this adds up to the fact that there is an urgent need to figure out a better fuel for the future: just to make things a bit better, there is hydrogen, paving the way for a better and sustainable future fuel.

For now, or maybe for quite some time, hydrogen has been regarded as the ultimate green fuel. It is the most abundant element on earth, thus making it rule out all other power producing fuels. It provides three times more energy than fossil fuels and releases pure water as the only by-product. It is also one of the leading options for storing energy from renewables and looks promising to be the lowest-cost option for storing electricity over days, weeks or even months. All of this sounds like a fairy tale, but as humans, we love to experiment and explore alternatives to create a better future for all of us, and in that route, this one sits perfectly.

Now, let’s see what advancements have been going around us. For a start, fuel cell technology relies on the chemical energy of hydrogen to generate electricity in a clean manner effectively. Unlike primary fuels like coal and petroleum, or renewable energy sources like wind or solar power, hydrogen is an energy carrier having a great potential in the long run. This means that hydrogen is required to be produced using primary sources of energy, such as natural gas, water, biomass, among others. Once procured, hydrogen can be used to supply electricity across sectors – including industrial and commercial buildings, transportation, and long-term grid-based energy storage in reversible systems, to name some of the usages apart from the vehicular advancements.

Coming back to cars, the fuel cell electric vehicles (FCEVs) are majorly powered by hydrogen. Like all electric vehicles, FCEVs use electricity to power an electric motor. However, instead of using electricity through batteries that draw power from the grid to function, FCEVs generate electricity using a fuel cell stack powered by hydrogen that is stored on-board. A rather, useful piece of information for anyone who is looking for better fueling options in the automotive industry.

Hydrogen technology is still at a very beginning stage in the country, and there is limited infrastructure and scale of hydrogen dispensing units available. This makes the acquisition and total cost of ownership for FCEVs higher. To add to it, most hydrogen production methods deployed today rely on fossil fuels, which indeed is a major reason of concern when it comes to producing hydrogen as we are ending up utilising more fossil fuels in a broader spectrum.

Now, let’s place some facts and figures to have a better perspective:

The World Energy Transitions Outlook report by International Renewable Energy Agency (IRENA), year 2021 suggests that the share of hydrogen in the 2050s energy mix should reach 12 percent from almost zero right now and, in a way, lead to having a proper fix for the coming future which seems gloomy for now. It also mentions that 66 percent of the hydrogen to be used in 2050 needs to be green – produced from water as compared to natural gas.

As per the record, today, around 120 tonnes of hydrogen is produced annually and less than 1 percent is green hydrogen, says the report. To meet the 2050 levels, manufacturing and deployment of electrolysers that are used to isolate the element need to be scaled up at an unprecedented rate – from the current capacity of 0.3 GW to almost 5,000 GW by 2050, just to meet the proposed units of hydrogen which, in turn, is a greater task than all of its predecessors.

A lot has been talked about the very useful technology of producing energy using hydrogen. As we all know that hydrogen plays a major role in producing electricity, let’s see what electricity is capable of delivering for the future perspective of transportation.

Even for a less known fact, the auto industry acknowledges that the electrification of the automobile is here to stay. Almost every major automaker is working on battery-electric vehicles that require recharging from the power grid, and cars that produce their own electricity from compressed hydrogen gas. It is safe to say that the hydrogen is the fuel of future, and as soon the whole world tries to maximise its production and storage capacity, we are on a safer path to the future.

To sum it all up, India is also trying to figure out how to act on the future of fuel and have a better idea of dealing with all the tension regarding depletion of fossil fuels while trying to produce energy. A great example to tackle the situation would be of Toyota Kirloskar Motor Pvt. Ltd. that along with International Centre for Automotive Technology (ICAT) initiated a project to study and evaluate the world’s most advanced FCEV Toyota Mirai which runs on hydrogen, on Indian roads and climatic conditions. This project aims at spreading awareness about hydrogen, the FCEV technology and disseminating its benefits to support hydrogen-based society in India. Hopefully these tiny steps in the right direction could provide us with a greater possibility of the future altogether.

In this ever-evolving world of ours, one thing that loses its charm or rather transforms into a greater idea is luxury; and what better way to implode into the idea of luxury than a vehicular magnificence. A perfect combination of power and comfort could be a great explanation for any vehicular luxury out there. Once the class is specified, anyone can easily strive to find their go-to style of driving.

Here, we will explore some of the best-in-class luxury vehicles that are loaded with features and have an impeccable level of comfort along with even better road presence. So without further ado, let’s drive straight into the list of man-made perfections to rule the road in style.

Mercedes-Benz S-Class

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Mercedes has crafted an image for themselves with some of their great sedans out there; but Mercedes-Benz S-Class is one of its kind with some of the best features available in the segment. Ranging from a warm welcome to a ‘hot stone’ massage, every moment in an S-Class is time well spent. The 64 colours of the ambient lighting create exciting colour schemes which can alternate dynamically or illuminate several areas in different colours. When setting the climate control, the driver also receives colour feedback to adjust the interior temperature. The augmented reality is complemented by the innovative instrument panel with 3D screen. When it comes to operations, all one has to do is choose between voice control or the central OLED touchscreen. Meanwhile, the intelligent MBUX infotainment system can get to know you over time if you so wish and become a proactive partner. The twin lounges divided by a wood-trimmed console is great to lure you into it. Its majestic presence and comfort do not overshadow the driving joys of poise and power. To top it all, the idea of being in the back seat seems more perfect than driving this ultra-luxury vehicle, as the passenger is sure to have a great time in this timeless luxury vehicle from the Germans.

BMW 7 Series

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The BMW 7 Series represents the pinnacle of luxury driving with an elegant translation of M genes into your everyday use, offering an exceptional synthesis of comfort, performance and efficiency. Strength, elegance and aerodynamic finesse, all come together in the exterior of the new BMW 7 Series to create a masterpiece. We can call it a great luxury sedan with ease as the car effortlessly communicates its luxurious character from every perspective. Powered with BMW TwinPower Turbo inline 6-cylinder power unit, the mighty V12 engines stand out from the crowd in record time. As a plug-in hybrid, the vehicle is also extremely efficient. The interplay between the 6-cylinder engine, the electric drive and the high-voltage battery of the latest generation results in maximum performance accompanied by improved consumption values. Thanks to the innovative BMW xDrive all-wheel drive system, the BMW 7 Series sedan brings its power onto the road under all conditions. All these specs can make you drool even when you are dreaming and make you want to grab that steering to just go on and on and on, or even better: just enjoy the plush ride from the comfort of the back seat.

Lexus LS

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Lexus has always been known for their luxury oozing vehicular brilliance. The Lexus LS is built around the all-new Global Architecture – Luxury (GA-L) platform. Under the hood, the LS gets a 3.5-litre V6 that works in conjunction with two electric motors giving the car a combined output of 354bhp. The hybrid set-up is mated to a newly developed 10-speed automatic transmission which is a great work of engineering in itself. The Japanese manufactured vehicle is capable of topping to a 100kmph in a quick 5.2 seconds and onto a top speed of 250kmph. The looks are precisely made to appear very aggressive and outgoing, especially with that kinked chrome grille in the front, the ragged edged headlamps and the infinite creases. Furthermore, it impressively snaps to 0–60kmph in just 4.6 sec. A sophisticated suspension system gives the LS a supreme ride quality as compared to any of its competitors. Everything from the engine components to the composition of the tires has been perfected to achieve a quiet, refined ride. It also contains one of the most sophisticated 3D audio technologies available in an automobile. From low-light pedestrian detection and daytime cyclist detection technology to a built-in camera that helps provide road sign information, all of this adds up for one of the greatest builds in the luxury vehicle industry.

Audi A8

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The all new Audi A8, which is all set to be launched in July, 2022 is here to blow your mind off. The Audi A8 comes equipped with an optional relaxation seat and offers the rear passenger maximum seating comfort by way of a wide range of settings and a footrest for a particularly comfortable rest position. The extra-large tinted glass of the optional panoramic glass sunroof makes for a pleasant atmosphere in the vehicle’s interior. If the sunlight gets too strong, you can activate the electric light proof sunblind which can be a great added feature to make it one of the best luxury sedans in the category of functional features. To add to it, an integrated wind deflector reduces wind noise when the sunroof is open. The Audi A8 runs on a 3.0L Twin-Turbocharged FSI V6 MHEV 2995cc 6 cylinder petrol engine producing 335 bhp and 500 Nm of torque. Paired with an eight-speed automatic transmission, this brilliant machine provides for a great ride quality. The engine sends power to all the four wheels via the signature Quattro all-wheel-drive system. To sum it up, the Germans have done a fine job and the Audi A8 is one of the best cars to have an immersive driving experience, even while being on the back seat, relaxing in the plush.

These are our top picks in the luxury line of sedans; however, there are some other honourable mentions as well: Lexus ES, Volvo S90, Mercedes-Benz E-Class, BMW 6 Series, Maserati Ghibli, Mercedes-Benz CLS. All these vehicles also provide for a great driving experience, along with an even better rear seat comfort for those who like to relax and have a good time in the spacious back part of the vehicle.

All the above mentioned vehicles are manufactured in a manner that is suitable for all your luxurious needs, along with the perfect combination of power. Cruising on a highway was never seamless until now, and these brilliant manufactures have aced the game of bringing the best of worlds under one hood. All you have to do is identify what suits your driving style and you are good to go. The rest is on us to do: www.motozite.com provides you with an unmatched customer satisfaction whenever you want to take that luxurious leap in the vehicular zone.