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There was a time when the idea of Lamborghini and Aston Martin making SUVs would have been met with raised eyebrows and disbelief. These were brands born in the world of motorsport, grand tourers, and cinematic elegance. Yet, in the 2020s, the luxury performance SUV has emerged as a new status symbol, and both the Aston Martin DBX and Lamborghini Urus have rewritten the playbook.

But which of these high-performance beasts truly delivers the perfect mix of adrenaline, luxury, and everyday usability? We put the Aston Martin DBX and Lamborghini Urus head-to-head to find out.

 

Origins and Brand Philosophy

The Lamborghini Urus, launched in India in 2018, took the market by storm. Built on the same MLB Evo platform as the Audi Q7 and Bentley Bentayga, it combined Lamborghini’s wild styling with real-world practicality. The result? One of the best-selling Lamborghinis of all time.

The Aston Martin DBX, on the other hand, arrived a bit later in 2021. It was Aston Martin’s first-ever SUV and a vehicle that carried the weight of the company’s financial hopes. True to form, it exuded British elegance and handcrafted detail, promising a more refined and tailored experience than its Italian counterpart.

 

Design and Presence: Elegance vs. Aggression

The Aston Martin DBX is the definition of elegance on wheels. With its wide grille, sweeping roofline, and muscular haunches, it doesn’t scream for attention – it earns it. The proportions are athletic, yet graceful, and every inch of it feels custom-made. This Aston Martin SUV embodies sophisticated luxury.

The Lamborghini Urus? It’s unashamedly aggressive. Sharp lines, gaping intakes, and a design that looks like it belongs in a video game. Lamborghini has managed to make a 2.2-ton SUV look like it’s doing 200 km/h standing still. If the DBX is a tailored tuxedo, the Lamborghini Urus is a designer leather jacket with studs – loud, proud, and impossible to ignore.

 

Engine & Performance: A Battle of Super SUVs

This is where things get brutal. The Lamborghini Urus is powered by a 4.0-litre twin-turbo V8, churning out 657 hp and 850 Nm of torque in its latest Performante form. It sprints from 0-100 km/h in a supercar-rivalling 3.2 seconds.

The Aston Martin DBX 707, the most powerful version of the Aston Martin DBX, now comes with 697 hp and 900 Nm of torque from a twin-turbo 4.0-litre V8. Its 0-100 km/h time? A blistering 3.3 seconds. The DBX 707 variant is currently the most powerful luxury SUV in the world.

So yes, performance is neck and neck – but the DBX delivers it with a more luxurious ride, while the Urus wraps it in pure ferocity.

 

Interior and Comfort: British Craftsmanship vs. Italian Flair

Step inside the Aston Martin DBX, and you’re greeted by British craftsmanship at its finest – real wood trims, hand-stitched leather, and a more traditional cabin layout. The infotainment system, borrowed from Mercedes-Benz, is intuitive but a step behind the latest modern systems.

The Lamborghini Urus, meanwhile, gets a more digital-heavy setup. It’s sharp, flashy, and feels cutting-edge. It features Audi’s virtual cockpit, multiple screens, and hexagonal design cues everywhere. It’s dramatic, and that’s exactly what Lamborghini buyers expect.

In terms of space, both offer similar rear-seat room, but the DBX edges ahead with better ride comfort and quieter insulation, making it a more serene luxury SUV.

 

Everyday Usability: Grand Tourer vs. Sportscar on Stilts

While both these SUVs are blisteringly fast, they also promise to be daily drivers. The Lamborghini Urus, with its air suspension and all-wheel-drive system, handles Indian roads surprisingly well. It feels more like a sports car on stilts, living up to its super SUV moniker.

The Aston Martin DBX, however, is more relaxed when you want it to be. Its GT-like dynamics mean it can cruise effortlessly, and the comfort mode is far more cossetting than you’d expect from a 700 hp SUV. Both get multiple terrain modes, but the DBX feels more willing to tackle broken terrain without losing its composure.

 

Market Positioning & Pricing in India

The Aston Martin DBX positions itself as a refined luxury SUV that emphasizes comfort, bespoke details, and a smooth driving experience. It targets buyers who prioritize a sophisticated, understated yet powerful SUV that reflects British luxury values. The Aston Martin DBX price in India generally starts from around Rs. 4.63 Crore (ex-showroom).

In contrast, the Lamborghini Urus is positioned as a high-performance SUV with a focus on speed, dynamic handling, and eye-catching aesthetics. It targets customers who want a sporty vehicle that stands out on the road, often offering more aggressive styling and a louder presence. The Lamborghini Urus price in India typically starts from around Rs. 4.18 Crore (ex-showroom).

Feature	Aston Martin DBX	Lamborghini Urus
Launch Year (India)	2021	2018
Brand Origin	British luxury	Italian exotic sports
Price Range (India)	~Rs. 4.63 Crore (ex-showroom)	~Rs. 4.18 Crore (ex-showroom)
Design Focus	Elegance and refinement	Bold and aggressive
Driving Experience	Smooth, comfortable, GT-like	Sporty, performance-driven, visceral
Most Powerful Variant	DBX 707 (697 hp)	Urus Performante (657 hp)

Note: Approximate ex-showroom prices for the Indian market as of July 2025. Prices may vary based on variant, city, and optional extras.

The Verdict: Which Super SUV is for You?

There’s no wrong answer – only what speaks to your soul. The Lamborghini Urus is wild, theatrical, and unapologetically loud. It’s made for the spotlight, a true super SUV for those who crave attention and raw performance.

The Aston Martin DBX 707 is quieter, classier, and perhaps more rewarding in how it balances speed and serenity. It’s the choice for those who appreciate understated power and British elegance in a luxury SUV.

So, which one do you choose for your garage?

Enquire now through Motozite to get connected with a dedicated luxury car consultant who’ll help you understand the key differences, personalization options, and ownership experience across both icons. Because choosing between two masterpieces should feel like a celebration, not a chore.

If you’re searching for the perfect blend of elegance, comfort, and brand prestige under ₹1 crore, luxury sedans in 2025 present some compelling options. Whether you lean toward performance, sustainability, or advanced tech, these seven luxury sedans—spanning electric, hybrid, petrol, and diesel powertrains—offer something uniquely special.

Here’s a curated list of the top 7 luxury sedans under ₹1 crore, focused exclusively on India-spec variants.

 

1. Lexus ES

If quiet, comfort, and consistent reliability define your priorities, the Lexus ES 300h is a rare gem. The self-charging hybrid system makes city drives seamless, and the cabin is whisper-quiet with top-tier materials.

Spec	Details
Variants	ES 300h Exquisite and ES 300h Luxury
Starting Ex-Showroom	₹64.00 (Exquisite), ₹69.70 (Luxury)
Why It Stands Out	Takumi craftsmanship, Ultra-quiet ride, Mark Levinson sound, Proven hybrid reliability

 

2. Mercedes-Benz E-Class LWB

India’s most popular luxury sedan, the E-Class, continues to lead with its rear-seat comfort, LWB layout, and stunning cabin design. With a mild-hybrid petrol and refined diesel option, the E-Class is still the segment benchmark for luxury.

Spec	Details
Variants	E200, E220d, E450 4MATIC AMG LINE
Starting Ex-Showroom	₹81.50 lakh (E200), ₹84.00 lakh (E220d), ₹94.50 lakh (E450)
Why It Stands Out	Long-wheelbase rear comfort, MBUX Superscreen, Reclining rear seats, Burmester 4D sound

 

3. BMW 5 Series LWB

The newly launched long-wheelbase BMW 5 Series combines space with sportiness. It delivers an engaging drive wrapped in a cabin that’s futuristic and plush. With features like the interaction bar and CraftedClarity controls, the 5 feels next-gen.

Spec	Details
Variants	530Li M Sport (Petrol)
Starting Ex-Showroom	₹75.90 lakh
Why It Stands Out	Best-in-class handling, Sculpted rear comfort, OS9 curved display, 4-zone climate control

 

4. Audi A6

Audi’s A6 is a masterclass in design, balance, and everyday usability. With a sleek profile, refined interiors, and signature Audi MMI tech, the A6 feels timeless yet modern. It’s a go-to for those who want understated elegance paired with German precision.

Spec	Details
Variants	Premium Plus 45 TFSI S tronic, Technology 45 TFSI S tronic
Starting Ex-Showroom	₹72.43 lakh (Premium plus), ₹72.43 lakh (Technology)
Why It Stands Out	Virtual Cockpit, Twin Touch MMI, Matrix LED Headlamps, Balanced driving dynamics

 

5. Toyota Camry Hybrid

The Camry might wear a Toyota badge, but it offers a luxury experience through and through. With 5th-gen hybrid tech, ventilated seats, JBL sound, and rear seat controls, it’s a smart buy that punches above its weight.

Spec	Details
Variants	New Camry (Petrol Hybrid)
Starting Ex-Showroom	₹48.50 lakh
Why It Stands Out	230 PS hybrid performance, 9-speaker JBL audio, Reclining rear seats, Panoramic sunroof

 

6. BYD Seal

The Seal is one of the most exciting EV sedan under ₹1 crore today. It’s tech-loaded, fast (0–100 in 3.8 sec in AWD trim), and comes with Blade battery safety tech. If you want a Tesla rival that’s locally available, look here.

Spec	Details
Variants	Dynamic (RWD), Premium (RWD), Performance(AWD)
Starting Ex-Showroom	₹41.00 lakh (Dynamic), ₹45.70 lakh (Premium), ₹53.15 lakh (Performance)
Why It Stands Out	Blade Battery with CTB, 580 km range, 15.6″ rotating display, Dynaudio speakers

 

7. BMW 3 Series Long Wheel Base

A long-wheelbase version of the popular 3 Series, the 330Li offers a unique blend of rear-seat comfort and sportiness. It’s ideal for those who want an engaging drive without sacrificing practicality for their family.

Spec	Details
Variants	330Li M Sport, 320Ld M Sport
Starting Ex-Showroom	₹62.60 lakh (330Li), ₹64.00 lakh (330Ld)
Why It Stands Out	Extended wheelbase, M Sport kit, BMW LIVE COCKPIT PLUS, Cruise Control

 

Final Thoughts

From German engineering to Japanese hybrid expertise and the rise of Chinese EV innovation, 2025’s luxury sedan segment under ₹1 crore is diverse and dynamic. Whether you lean toward status, sustainability or sporty indulgence, there’s a perfect car waiting.

Book your test drive through Motozite to get a dedicated luxury advisor who can help you explore all brands, trims, and finance offers—all in one place.

Living up to its “Leave Boring Behind” promise, BMW India today launched the second-generation BMW 2 Series Gran Coupé, manufactured locally at the Plant Chennai. Exclusively offered with a petrol powertrain, the performance-focused compact sedan arrives in two exciting variants: the 218 M Sport and the 218 M Sport Pro, priced at INR 46.90 lakh and INR 48.90 lakh respectively (ex-showroom).

It’s a bold move, dropping from a 2.0-litre to a 1.5-litre engine, but with the updated BMW 2 Series Gran Coupé, it’s a calculated risk that pays handsome dividends in character and efficiency. In the world of luxury automobiles, evolution is key, but once in a while, a manufacturer makes a change that feels truly revolutionary. The launch of the new petrol-powered BMW 2 Series Gran Coupé in India is one such moment.

This isn’t just a mild refresh with a new set of wheels; it’s a significant update that redefines what an entry-level BMW can be. It’s a compelling statement that the “Ultimate Driving Machine” ethos is very much alive and kicking.

 

Sporty Design That Demands Attention

BMW amplifies the “Gran Coupé” DNA with an audacious “sharknose” profile and frameless doors–a sleek silhouette that exudes confidence. The second-gen model has grown modestly in size: now 4,546 mm long (+20 mm), 1,800 mm wide, and 1,445 mm tall (+25 mm), riding on a 2,670 mm wheelbase. 

At the front, BMW’s signature Iconic Glow Kidney grille makes its segment debut—illuminated at night—paired with Adaptive LED headlights featuring matrix tech, blue accents, and cornering functionality. Deep air inlets and vertical side vents give the car its aggressive “shark-like” appearance.

The rear continues the muscle tone with a wide stance, minimalist LED tail-lights, and sleek design accents. Exhausts are hidden in a high-gloss black diffuser, giving the car a poised, seamless footer.

With standard M Sport enhancements—including a pronounced front apron, side sills, Shadow Line trim, and an 18″ Y-spoke alloy wheel setup—the Gran Coupé exudes aggression and presence on the road.

 

Refined, Driver-Centric Cabin

Inside, the Gran Coupé focuses on the driver with sharp ergonomics and premium details. Dominating the cockpit is the BMW Curved Widescreen Display, linking a 10.7″ infotainment touchscreen with a 10.25″ digital instrument cluster, all running on BMW OS 9 with touch, QuickSelect, and natural language voice control.

Ambient lighting, including illuminated M Aluminium Hexacube trim, welcomes occupants with dynamic moods for “Welcome” and “Goodbye” sequences. Cabin materials reflect a sustainable philosophy: the leather-free interior uses *Veganza upholstery in Mocha or Oyster”.

Newly designed sport seats with adjustable underthigh support, electric adjustment, and memory for the driver enhance touring comfort. Complementing these features is a Harman Kardon sound system (12 speakers, 205 W) and a panoramic sunroof that welcomes natural light.

 

Power & Performance: Compact but Capable

Under the hood lies a reengineered 1.5 L petrol engine delivering 115 kW (156 hp) and 230 Nm between 1,500–4,600 rpm. Power is sent to the front wheels via a 7-speed Steptronic dual-clutch transmission that ensures smooth and rapid shifts. Sporting a “Sport Boost” activated via paddle shifter, this mode yields enhanced throttle and visual cues.

Performance metrics include 0–100 km/h in just 8.6 seconds, and a top speed pegged at 230 km/h.

Driving dynamics get a boost from beefed-up suspension rigidity and new dampers, which improve cornering grip and reduce body roll. Also improved are chassis components, lateral dynamics systems, brake integration, and ground clearance, optimizing ride quality for Indian roads.

 

Advanced Tech & Safety That Elevates

Equipped with a Head-Up Display with Augmented View (in 218 M Sport Pro variant), this segment-first system projects critical driving data directly onto the windscreen. The Gran Coupé also packs Driving Assistant, Parking Assistant Plus (with surround-view and Reversing Assistant), Digital Key Plus, wireless Apple CarPlay & Android Auto, and the MyBMW app for remote vehicle monitoring and control.

Standard convenience features such as the comfort access system unlock and start the car as you approach, complemented by choreographed lighting sequences inside and out.

BMW emphasises its commitment to safety with systems such as Attentiveness Assistance, DSC with Cornering Brake Control, electronic parking brake with autohold, ISOFIX mounts, crash sensors, and an immobiliser—all standard.

 

Cost of Ownership & Ownership Experience

BMW India offers flexible ownership solutions via Service Inclusive (3 yrs/40,000 km up to 10 yrs/200,000 km) and warranty extension packages. Under the BMW SMART Finance plan, customers can avail monthly EMI plans of around INR 35,000* with assured buyback options—a testament to BMW’s ownership ease and financial transparency.

(*EMI subject to down-payment and loan tenure terms.)

 

India’s Premium Entry: Thrust for Young Urbanities

Vikram Pawah, President & CEO, BMW Group India, summarised the launch by saying: “The new BMW 2 Series Gran Coupé… packed with luxurious touches and attitude… perfectly suited to your style… set to become the favourite among younger urban customers seeking style and substance.” The design, technology, and driving dynamics aim to reshape expectations in this niche segment.

 

Final Words

The new BMW 2 Series Gran Coupé stakes a compelling claim as India’s premium entry-level sedan—melding bold design, tech-forward interiors, spirited performance, and simplified ownership. Available now across BMW India dealerships, this Gran Coupé challenges the compact-sedan segment status quo by offering flair and excitement for the modern urban driver.

A Humble Beginning in the Skies (1916-1920s)

The story of BMW starts not on the road, but in the air. In 1916, two companies-Rapp Motorenwerke and Gustav Otto’s aircraft engine business-merged to form Bayerische Flugzeugwerke AG. Just a few years later, in 1917, the name we now recognize was officially adopted: Bayerische Motoren Werke GmbH, or BMW.

BMW’s first major products weren’t cars-they were aircraft engines. During World War I, their powerful inline-six engine, the BMW IIIa, gained attention for its high-altitude performance. The company’s logo, often mistaken as a spinning propeller, was actually inspired by the Bavarian flag – a nod to the brand’s origins in southern Germany.

 

Struggling to Survive Post-War (1920s)

After WWI, the Treaty of Versailles banned Germany from producing aircraft engines. BMW was forced to pivot. The company began manufacturing brake systems, motorcycles, and small engines for household items like farm equipment and tools. It was a time of uncertainty, but it laid the groundwork for diversification.

In 1923, BMW launched its first motorcycle, the R32, featuring a unique flat-twin boxer engine. It set a blueprint for BMW’s motorcycle division that continues today.

 

Entering the Automotive Era (1930s)

BMW entered the automotive world in 1928 by acquiring a small car company called Dixi, which had licensed the British Austin 7. BMW rebranded the car as the BMW 3/15. It marked the beginning of BMW’s long-term automotive journey.

By the 1930s, BMW was developing its vehicles-sleeker, more performance-focused sedans and coupes. The BMW 328, launched in 1936, became an iconic pre-war sports car and set BMW on a path toward performance engineering.

 

War Again and a Hard Reset (1940s-1950s)

World War II brought a return to aircraft engine production, but with darker implications. BMW’s factories were used for the Nazi war machine, and the brand-like much of German industry-emerged from WWII in ruins. Its plants were bombed, assets seized, and for years, car production ceased altogether.

In the post-war years, BMW resumed making household items, then motorcycles, and eventually cars. But its first post-war sedan, the BMW 501, was a slow seller. The company was on the brink of collapse.

 

The Bubble Car That Saved BMW (1950s)

Ironically, what saved BMW wasn’t a luxury sedan or a high-performance coupe. It was a tiny microcar-the BMW Isetta. A license-built version of an Italian design, the Isetta was quirky, fuel-efficient, and perfect for post-war Europe. It became a massive success and bought BMW time to rebuild.

 

The Neue Klasse and a New Identity (1960s)

The real turning point came in 1962 with the launch of the Neue Klasse (New Class) sedans. These cars featured modern styling, advanced engineering, and the now-famous kidney grilles. More importantly, they defined the BMW formula: sportiness + luxury + precision.

The Neue Klasse led to the birth of the BMW 3 Series, 5 Series, and 7 Series-cornerstones of BMW’s lineup even today.

 

Explore all Pre-Owned Luxury Cars

 

The Rise of the Ultimate Driving Machine (1970s-1980s)

BMW adopted the now-famous slogan-“The Ultimate Driving Machine”-in the 1970s. It perfectly encapsulated their brand ethos. The cars became known for tight handling, inline-six engines, and driver-centric design.

In 1972, BMW founded BMW M GmbH, its motorsport division. Cars like the M1 supercar and the first M3 (E30)  became legends.

The company expanded globally, including the U.S. market, where the 3 Series and 5 Series found massive success.

 

Tech, Design, and Expansion (1990s-2000s)

The 1990s brought refinement. The E39 5 Series, E38 7 Series, and Z3 Roadster represented peak BMW craftsmanship. In 1994, BMW bought the Rover Group, though it struggled with the British brands and later sold most of them, retaining MINI, which it successfully reinvented.

By the 2000s, BMW had become a dominant luxury brand worldwide. Models like the X5 (its first SUV) and the iDrive infotainment system showed BMW’s willingness to innovate, even controversially.

 

Embracing Electric and a Sustainable Future (2010s-Present)

In 2013, BMW launched the i3, a futuristic electric city car, and the i8, a hybrid sports car. These weren’t just experiments-they were signals of BMW’s commitment to a sustainable future.

Today, the BMW i4, iX, i7, and more represent the brand’s next chapter in electric mobility. At the same time, classic models like the 3 Series, M5, and X Series SUVs continue to evolve.

 

BMW’s focus now is on “Sheer Driving Pleasure” across all formats-petrol, diesel, hybrid, and electric.

 

From Propellers to Premium: The Legacy of BMW

BMW’s journey is a story of reinvention, surviving wars, economic crises, and shifting technologies to become a brand synonymous with excellence.

From aircraft engines to luxury icons, BMW’s history is not just about machines; it’s about vision, resilience, and the relentless pursuit of driving perfection.

The moment EV enthusiasts and the Indian automotive industry have eagerly awaited for years has finally arrived. Tesla, the undisputed global pioneer in electric vehicles, has officially opened the doors to its flagship showroom in Mumbai, marking its highly anticipated grand entry into the Indian market. With the sleek Model Y leading the charge and the Model 3 also expected to make an appearance, this isn’t just a car launch; it’s a statement, a new chapter in India’s journey towards sustainable mobility.

The buzz has been palpable, fueled by Tesla’s “coming soon” teaser on its new X (formerly Twitter) account. But this wasn’t a sudden surge; it’s the culmination of a long and winding road, fraught with policy discussions, import duty disagreements, and the complexities of a market that even Elon Musk once dubbed “tough.”

 

A Journey of Perseverance: From Speculation to Showroom

Tesla’s India saga has been a testament to perseverance. For nearly a decade, the prospect of Tesla in India remained a tantalising, yet exclusive, dream. The primary roadblock consistently revolved around India’s steep import duties on completely built units (CBUs). Elon Musk had openly voiced concerns about these tariffs, which significantly inflated the final price tags of imported Teslas. India, on its part, maintained its stance, pushing for local manufacturing to bolster its “Make in India” initiative.

The current launch, therefore, represents a significant breakthrough. While the Model Ys entering India are reportedly imported from Tesla’s Shanghai Gigafactory, the successful negotiations and strategic adjustments hint at a carefully calculated move by the EV giant to establish its brand presence and gauge market demand before potentially considering local production in the future. This phased approach allows Tesla to plant its flag and begin building its ecosystem in a market brimming with potential.

 

Model Y: The Flagbearer of Tesla’s Indian Ambition

The spotlight at the Mumbai showroom is firmly on the Tesla Model Y, offered in two compelling rear-wheel-drive (RWD) variants:

• Model Y Rear Wheel Drive: Priced at ₹59,89,000 (ex-showroom), this variant offers a WLTP-certified range of 500 kilometers, a 0-100 km/h sprint in a brisk 5.9 seconds, and the ability to add up to 238 kilometers of range in just 15 minutes with a Supercharger.
• Model Y Long Range Rear-Wheel Drive: For those seeking extended adventures, this variant comes in at ₹67,89,000 (ex-showroom), boasting an impressive 622 kilometres of WLTP range, a quicker 0-100 km/h acceleration in 5.6 seconds, and a Supercharge boost of up to 267 kilometres in 15 minutes. Both variants share a top speed of 201 km/h.

 

 

Key Features and What’s Included:

Tesla has packed the Model Y with its signature blend of innovation and comfort. Both trims come standard with:

• Luxurious Seating: Power recline, heated, and ventilated first-row seats, along with power two-way folding and heated second-row seats.
• Immersive Audio: A 9-speaker sound system for a premium acoustic experience.

• Intuitive Displays: A large 15.4-inch front-row touchscreen for infotainment and controls, complemented by an 8-inch second-row, Bluetooth-enabled display for rear-seat passengers.

• Stylish Wheels: 19-inch Crossflow Wheels that perfectly complement the Model Y’s aerodynamic design.

• Enhanced Comfort: Second-generation suspension noise reduction hardware, ambient lighting throughout the footwell and door pockets, and a wraparound ambient lighting system paired with soft-touch finishes.
• Premium Interior Details: Aluminium detailing and high-quality textiles elevate the cabin’s feel.

• Climate Control: Laminated safety glass on cabin windows and roof, tinted safety glass with metallic infrared reflective coating across the roof, and power-actuated first- and second-row air vents for optimal climate management.
• Advanced Cameras: Eight exterior cameras, including a new front-facing camera, provide comprehensive visibility.
• Seamless Connectivity: Second-generation hardware enabling improved Phone Key range, clearer calls, and faster cellular and Wi-Fi. Buyers receive 30 days of complementary Premium Connectivity (navigation, Live Traffic Visualization, Satellite-View Maps, Video Streaming, Music Streaming), followed by a subscription. Standard Connectivity, offering navigation, is free for 8 years.
• Convenient Trunk: Hands-free power open on approach for effortless loading and unloading.

 

Standard Tesla Innovations Across the Board:

Every Tesla, including the Model Y for India, comes equipped with:

• Comfort Features: Heated seats, heated steering, heated windshield, an advanced air filtration system, custom driver profiles with automatic easy-entry and exit, and tinted glass roof with UV and IR protection.
• Active Safety Suite: Automatic Emergency Braking, Forward Collision Warning, Blind-Spot Collision Warning, and Lane Departure Avoidance for enhanced safety on Indian roads.
• Entertainment Hub: Tesla Theatre allows occupants to enjoy movies and shows on platforms like Netflix and YouTube, while the Arcade offers a range of in-car gaming options.
• App Remote Control: Full control over vehicle functions like locking, unlocking, pre-heating, and cooling via the Tesla app.
• Auto Charge Planning: Intelligent route planning that automatically incorporates charging stops, allowing for stress-free long journeys.
• Dashcam & Sentry Mode: Capabilities to record notable events while driving and monitor suspicious activity around the parked vehicle.

 

Personalization and the Price Tag: The Choices You Make

While the Stealth Grey exterior is included in the ex-showroom price, Tesla offers a palette of vibrant colours for an additional cost:

• Pearl White Multi-Coat: ₹95,000
• Diamond Black: ₹95,000
• Glacier Blue: ₹1,25,000
• Quicksilver: ₹1,85,000
• Ultra Red: ₹1,85,000

For the interior, an all-black theme is standard, but a sophisticated Black and White Interior can be opted for at an additional ₹95,000.

 

Full Self-Driving Capability: The Future, at a Price

Tesla’s much-touted Full Self-Driving (FSD) Capability is available as an optional extra for ₹6,00,000. While the company website suggests future updates will enable the car to “drive itself almost anywhere with minimal driver intervention,” it’s crucial to note Tesla’s disclaimer: “The currently enabled features require active driver supervision and do not make the vehicle autonomous. Some features require turn signals and are limited in range.

The activation and use of these features depend on achieving reliability far over that of human drivers, as demonstrated by billions of miles of experience, as well as regulatory approval, which may take longer in some jurisdictions. As these self-driving features evolve, your car will be continuously upgraded through over-the-air software updates.” This emphasizes that FSD, while futuristic, is still growing and requires driver engagement.

To illustrate the top-tier configuration, a Model Y RWD with the Ultra Red exterior, Black and White interior, and the Full Self-Driving Capability would set you back ₹76,69,000 (ex-showroom), a premium of ₹8.8 Lacs over the Long Range RWD variant’s base price.

 

Booking, Financing, and Delivery Expectations

Booking your Tesla Model Y is a seamless online process, with an initial booking amount of ₹22,220, followed by an additional ₹3,00,000 within seven days. Customers can place their bookings online through Tesla’s official website, using either UPI or a card for payment.

Tesla has also seemed to have strategically partnered with Kotak Mahindra Prime Limited for financing options. According to the official website, customers can avail loans for up to 5 years, with a minimum interest rate of 8.7% and a minimum down payment of ₹6,67,684. It’s always advisable for prospective buyers to cross-check these details with the showroom and the bank for the most accurate information.

As for deliveries, the anticipation won’t be drawn out much longer. Tesla has announced that estimated deliveries will commence from Q4 2025.

 

The Road Ahead: Challenges and Opportunities for Tesla in India

Tesla’s entry, while significant, isn’t without its challenges. The high import duties undoubtedly position the Model Y as a premium offering, placing it in direct competition with established luxury brands rather than the mass-market EV players. The nascent charging infrastructure, though rapidly expanding, will also be a factor, though Tesla’s eventual rollout of its Supercharger network will be a game-changer.

Crucially, Tesla is entering a market where global EV giants are already making significant strides. BYD, a formidable challenger to Tesla globally, has firmly established its presence in India and is gaining considerable traction. For instance, BYD India reported a robust 137% year-on-year growth in the first half of 2025, with 2,448 units sold, increasing its market share to 3% from 2% a year ago. The BYD Seal, their luxury sport sedan, garnered over 1,000 bookings within just two months of its launch, highlighting a strong appetite for competitively priced, technologically advanced EVs.

Furthermore, traditional luxury carmakers are aggressively pivoting towards electrification, solidifying their EV portfolios with impressive results. Mercedes-Benz India, for example, witnessed a staggering 157% jump in Battery Electric Vehicle (BEV) sales in Q1 FY25-26, with BEVs now accounting for an impressive 8% penetration in its overall sales portfolio. Not to be outdone, BMW India reported that its EV deliveries leapt a phenomenal 234% in H1 2025, with 1,322 electrified units sold, capturing an impressive 18% of all BMW sales during the same period. These numbers from established luxury players underscore the rapidly evolving and intensely competitive nature of India’s premium EV segment.

The opportunities, however, are immense. India’s burgeoning EV market, coupled with a growing environmental consciousness and a strong desire for cutting-edge technology, provides fertile ground for a brand like Tesla. Its iconic status, unparalleled performance, and advanced technology could redefine the luxury EV segment in India. Furthermore, Tesla’s commitment to over-the-air software updates means owners will continuously experience improvements and new features, setting a new benchmark for vehicle ownership in India.

 This isn’t just about selling cars; it’s about shaping the future of mobility in one of the world’s largest and fastest-growing automotive markets. Tesla’s grand entry signals a new era for EVs in India, one where innovation, performance, and sustainability take centre stage, and the competition is geared to electrify the roads like never before. The coming months will be fascinating as we watch how India embraces the Tesla revolution amidst this burgeoning EV landscape.

If you’re considering a premium SUV but want to stay within the ₹1 crore price range, 2025 offers a range of feature-packed, design-forward, and performance-tuned luxury SUVs in India. From hybrid to electric, diesel to turbo-petrols, each vehicle in this list delivers a unique value. We’ve handpicked 7 top luxury SUVs under ₹1 crore, available in India, based on comfort, tech, brand strength, and overall ownership experience.

 

1. BMW X3

Among the most driver-focused SUVs in the segment, the BMW X3 brings that classic BMW DNA into a practical midsize format. With nearly 50:50 weight distribution, agile chassis tuning, and precise steering, it appeals to buyers who want their SUV to handle like a sports sedan, without compromising on comfort or luxury. The new OS9 system with a curved display brings tech right in line with flagship offerings like the iX or 7 Series.

Spec	Details
Variants	Petrol (X3 xDrive20 M Sport), Diesel (X3 xDrive20d M Sport)
Starting Ex-Showroom	₹75.80 lakh (Petrol), ₹77.80 lakh (Diesel)
Why It Stands Out	Segment-best driving experience, new OS9 infotainment, balanced ride-handling mix

 

2. Volvo XC60 B5 Ultra

A connoisseur’s choice, the Volvo XC60 focuses on well-being and calm. It doesn’t try to be flashy—it wins hearts with its craftsmanship and Scandinavian minimalism. What truly sets it apart is the serenity inside the cabin, with massage front seats, an air purifier, and one of the best sound systems at this price point. Also, the only SUV in this list to feature Google’s built-in system natively integrated into the infotainment.

Spec	Details
Variants	XC60 B5 Ultra (Petrol Mild Hybrid)
Starting Ex-Showroom	₹70.75 lakh
Why It Stands Out	Bowers & Wilkins audio, 360° cam, Pilot Assist, Massage seats – Front, Google-based UI

 

3. Mercedes-Benz GLC

The all-new GLC builds on Mercedes’ reputation for refined comfort and luxury-first appeal. It’s the most tech-heavy in its class, thanks to the latest-gen MBUX system and AVANTGARDE line interiors. What sets it apart? A silky-smooth, mild hybrid system that keeps urban fuel consumption in check while keeping performance strong.

Spec	Details
Variants	Petrol (GLC 300), Diesel (GLC 220d)
Starting Ex-Showroom	₹78.30 lakh (Diesel & Petrol)
Why It Stands Out	MBUX interface, AVANTGARDE interiors, mid hybrid tech, ambient lighting

 

4. Lexus NX 350h

There’s something unique about how the Lexus NX drives—quiet, efficient, and elegant. The NX 350h is the only self-charging hybrid in this lineup, meaning it doesn’t rely on plugs and delivers incredible efficiency even in traffic. Inside, you’ll find the Tazuna cockpit layout that focuses on driver minimalism and high-quality materials. With strong reliability and after-sales satisfaction, Lexus makes a strong case for those seeking silent luxury.

Spec	Details
Variants	NX 350h Overtrail (Hybrid Electric), NX 350h Exquisite (Hybrid Electric), NX 350h Luxury (Hybrid Electric), NX 350h F SPORT (Hybrid Electric, Performance)
Starting Ex-Showroom	₹68.02L (Exquisite), ₹71.88L (Overtrail), ₹72.79L (Luxury), ₹74.98L (F SPORT),
Why It Stands Out	Tazuna Cockpit, Premium Hybrid, Great NVH levels, Futuristic design

 

5. Range Rover Velar (Dynamic HSE)

Often described as the ‘avant-garde SUV,’ the Velar blends art and utility. It’s by far the most visually striking SUV under ₹1 crore, and now with local assembly, it’s more accessible. Don’t let the coupe-like looks fool you—it’s still very capable off the road with Land Rover’s signature Terrain Response system. If you want to stand out without saying a word, this is your car.

Spec	Details
Variants	2.0L Petrol Dynamic SE, 2.0L Diesel Autobiography, 2.0L Petrol Autobiography
Starting Ex-Showroom	₹84.90 lakh (Dynamic SE), ₹89.90 (Autobiography – Petrol & Diesel)
Why It Stands Out	British flair, Panoramic sunroof, Terrain Response, Statement-making presence

 

6. Audi Q5

Audi’s Q5 hits the sweet spot of everyday usability and refined engineering. The quattro system ensures you’re ready for any road condition, while the cabin cocoons you in German precision. Among its differentiators: the Bang & Olufsen sound system, adjustable dampers, and the easy-to-use Virtual Cockpit system. If you value consistency and subtlety, this is your quiet performer.

Spec	Details
Variants	Premium Plus 45 TFSI quattro S tronic, Technology 45 TFSI quattro S tronic
Starting Ex-Showroom	₹68.00 lakh (Premium Plus), ₹73.38 lakh (Technology)
Why It Stands Out	quattro AWD, Audi Drive Select, Bang & Olufsen sound, Balanced drive

 

7. Mercedes-Benz EQB

For those exploring electric options without giving up on practicality, the EQB is one of the luxury EVs under ₹1 Cr. It borrows its design DNA from the GLB but transforms it with a cleaner, tech-rich EQ identity. If you’re transitioning from ICE to EV but still want a familiar, family-first layout with Mercedes’ MBUX and ambient lighting, this is your bridge.

Spec	Details
Variants	EQB 250+ (FWD), EQB 350 4Matic (AWD)
Starting Ex-Showroom	₹72.20 lakh (250+), ₹78.90 lakh (350 4Matic)
Why It Stands Out	7 seats, MBUX with AR Nav, Panoramic sunroof, Clean cabin air tech

 

Final Words

Luxury SUVs in 2025 are not just about badges but about overall experience — tech, comfort, sustainability, and daily usability. Whether you’re looking for hybrid efficiency, electric practicality, or performance-driven petrols, there’s a perfect SUV in this list for you.

Book your test drive through Motozite to experience these models side-by-side, and let our expert team guide you in choosing your next luxury SUV.

In a rapidly electrifying world, luxury brands are stepping up to make EVs more accessible and exciting. For Indian buyers looking for their first premium electric SUV, two options stand out in the ₹50–60 lakh bracket: the BMW iX1 eDrive20 LWB and the newly named Volvo EX40 (previously sold as XC40 Recharge).

Both are feature-rich, city-friendly EVs with luxury badges, strong tech, and long-term ownership perks. But which one is right for you? Let’s break it down based on key real-world differentiators that matter.

Note: Volvo XC40 Recharge has now been renamed to Volvo EX40 in India.

 

Powertrain & Performance

Specification	BMW iX1 eDrive20L	Volvo EX40 (Single Motor)
Power	204 hp	238 hp
Torque	250 Nm	420 Nm
0–100 km/h	8.6 seconds	7.3 seconds
Top Speed	175 km/h	180 km/h
Range (Claimed)	531 km	475 km

While both SUVs are powered by single electric motors, the Volvo’s rear-wheel-drive layout and stronger torque figures make it more exciting to drive. The BMW, with its front-wheel setup, offers a composed and predictable drive that’s great for urban use.

 

Battery & Range

In terms of range and battery, both SUVs feature similar capacity packs—roughly 69 kWh in the case of the Volvo and an estimated similar size for the BMW, though BMW hasn’t officially disclosed the exact figure. The iX1 claims a range of 531 km on the MIDC cycle, while the Volvo EX40 is rated for 475 km on the more realistic WLTP cycle. In real-world use, expect about 400–420 km from the BMW and around 370–390 km from the Volvo.

Volvo has a slight edge when it comes to DC fast-charging, with compatibility up to 150 kW, while BMW tops out around 130 kW. For most users, this difference will be noticeable only on long road trips where fast top-ups matter.

 

Home Charging & Support

Both brands have equipped their EVs to handle urban charging with ease. The BMW iX1 comes with an 11 kW wallbox and access to over 5000 chargers across India. BMW also provides EV concierge support and an integrated app to help you plan routes with charger visibility.

The Volvo EX40 offers a similarly capable 11 kW onboard AC charger and supports faster 150 kW DC chargers. Its companion app gives you remote access to charging status and can precondition the cabin while plugged in.

Verdict: Both offer solid home charging setups, but BMW edges ahead with concierge services and integration with BMW Financial Services for EV packages.

 

Interior Experience & Comfort

Feature	BMW iX1 eDrive20L	Volvo EX40
Rear Seat Recline	Yes (Maximum angle – 28.5 degrees)	No
Upholstery	Veganza (Vegan Leather)	Microtech/Suede
Infotainment System	10.7-inch with voice command	9 inch with built-in Google
Sound System	Harman Kardon (12 speakers)	Harman Kardon (13 speakers)
Ride Quality	Comfort-tuned	Slightly firmer, sportier

The iX1’s cabin is more traditional, plush, and rear-seat friendly, making it suitable for both self-driving and chauffeur-driven users. The Volvo’s minimal design and firmer ride give it a sportier edge, with excellent ergonomics and a touch of Scandinavian simplicity.

 

Tech & Driving Aids

Tech lovers will appreciate both cabins. The iX1 gets BMW’s latest Operating System 9 with a curved display layout that includes a 10.25″ digital cluster and a 10.7″ infotainment screen. It’s fluid, fast, and feels futuristic.

Volvo counters with an Android-based OS that’s tightly integrated with Google services, including Maps and Assistant. The 12.3″ driver display is crisp, and the system receives over-the-air updates just like the BMW.

When it comes to safety, Volvo leans into its reputation by offering a more comprehensive ADAS suite with lane assist, blind spot monitoring, and autonomous emergency braking. BMW includes essential aids like reverse assist, blind spot detection, and 360-degree parking but keeps some features more manual.

 

Price & Value

Pricing plays a key role. The BMW iX1 is priced around ₹49.00 lakh ex-showroom, making it more affordable than the Volvo EX40, which starts at ₹50.10 lakh. That gap is significant, especially when you consider the BMW’s feature-loaded package.

However, the Volvo counters with its strong ADAS suite, faster charging support, and a marginally more powerful motor, giving buyers real value in terms of tech and performance. Both offer long-term battery warranties (Volvo: 8 years, BMW: up to 10 years with extension), so peace of mind is built in.

Still undecided? Book your test drive through Motozite for a premium, personalized experience. Our dedicated advisors will help you compare both the BMW iX1 and the Volvo EX40 side-by-side and assist you in finding the perfect luxury EV that matches your preferences at the best price.

Remember: the XC40 Recharge is now officially badged as the Volvo EX40 in India.

Mercedes-Benz India has given its flagship full-size luxury SUV a performance-inspired update with the introduction of the GLS AMG Line variants. Available in both petrol (GLS 450 AMG Line) and diesel (GLS 450d AMG Line) guises, the updated GLS arrives with sharper styling, premium interior touches, and retains its powerful inline-six punch.

 

Pricing & Positioning

1. GLS 450 AMG Line (petrol): ₹1.40 crore (ex-showroom)

2. GLS 450d AMG Line (diesel): ₹1.43 crore (ex-showroom)

Both versions carry a modest premium over their standard counterparts—₹3 lakh extra on petrol and ₹1 lakh on diesel, making it a cost-effective upgrade for AMG styling and features.

 

What’s New – AMG Styling & Upgrades

– Distinctive AMG front and rear bumpers with enlarged air intakes and diffuser-style detailing.

– Sporty body-coloured wheel arches and side sills to match the updated rugged aesthetic.

– 21-inch AMG alloy wheels, large perforated front brakes, and “Mercedes-Benz” branded brake callipers.

– AMG Night Package options: blacked-out exterior trim pieces—mirror caps, window frames, roof rails—with dark chrome grille slats.

 

Inside the Cabin – Sport Meets Luxury

– A flat-bottom, three-twin-spoke AMG sports steering wheel in Nappa leather.

– Brushed stainless steel AMG pedals and AMG-branded floor mats.

– Dual 12.3″ digital displays, four-zone climate control, panoramic sunroof, wireless Android Auto/Apple CarPlay, and ADAS features remain unchanged but feel more performance-oriented under the AMG theme.

 

Powertrain & Performance

The AMG Line retains the mechanical package of the standard GLS:

1. GLS 450 (petrol): 3.0 L turbocharged inline6 producing 375 hp and 500 Nm.

2. GLS 450d (diesel): 3.0 L inline6 delivering 362 hp and 750 Nm.

Each is paired with a 9-speed automatic transmission and all-wheel drive, delivering a 0–100 km/h dash in just 6.1 seconds, with a top speed electronically limited to 250 km/h.

 

Market Impact & Mercedes-Benz Momentum

This launch is timely: Mercedes-Benz India has just reported record-breaking Q1 sales(April–June 2025), with 4,238 units sold—a 10% year-on-year increase.

The GLS contributes significantly, with over 16,000 units sold in India to date. Notably, top-end and EV models saw even stronger interest, with top-end luxury vehicles up 20% and BEV sales surging 157% year-on-year.

 

Verdict: AMG Appeal with Familiar Heart

The GLS AMG Line doesn’t reinvent the wheel—it builds on an already impressive platform. With enhanced visual aggression, tasteful interior upgrades, and no compromise in ride comfort or performance, it targets buyers seeking a sharper edge without diving into full AMG territory.

At a modest premium, it’s a clever offering for those wanting the AMG cachet on a flagship platform.

 

Quick Specs at a Glance

Variant	Price (ex-showroom)	Power (hp/Nm)	0–100 km/h	Top Speed
GLS 450 AMG Line	₹1.40 cr	375 / 500	6.1 s	250 km/h
GLS 450d AMG Line	₹1.43 cr	362 / 750	6.1 s	250 km/h

The GLS AMG Line arrives as a mid-cycle refresh that leans hard into sporty luxury—a compelling choice for India’s premium SUV buyers looking for flair and identity. With Mercedes-Benz riding high on sales momentum, this variant strengthens the GLS’s appeal in a crowded luxury SUV space.

Quick Highlights:

• 4,238 units retailed in Q1 FY25-26 (Apr–Jun 2025), highest-ever Q1 for the brand
• 10% YoY growth driven by strong demand across all segments
• Top-End Luxury segment is up 20%, with models like the GT 63 Pro and SL Maybach sold out for the year
• Battery EV sales up 157%, EV penetration at 8%
• Core segment grows 10%, led by strong demand for E-Class LWB and GLE
• Launch of the new GLS AMG Line to further bolster SUV portfolio

 

A New Benchmark in the Luxury Space

Mercedes-Benz India has set a new benchmark for itself, reporting its highest-ever Q1 sales for any fiscal year with 4,238 units retailed in the April–June 2025 period (Q1 FY25-26). This performance reflects a well-rounded growth strategy that combines exclusive top-end luxury offerings with a growing appetite for electric vehicles and the enduring appeal of core luxury models.

In his LinkedIn update, Mr. Santosh Iyer, MD & CEO of Mercedes-Benz India, credited this momentum to the brand’s consistent focus on premium innovation, customer trust, and a top-down product strategy. “This quarter not only reflects robust demand—it shows where the market is headed,” he said, adding that Indian buyers are becoming increasingly discerning, seeking vehicles that balance legacy with modernity.

 

Segment Breakdown: Performance Across the Portfolio

Mercedes’ growth in Q1 was underpinned by strong performances in three key verticals:

Top-End Luxury (TEV)

Models such as the AMG GT 63 Pro, Maybach GLS, and the SL 680 Monogram Series helped drive a 20% YoY growth in the top-end segment. These cars, often priced upwards of ₹2 crore, continue to serve as brand shapers and aspiration leaders. Some of these models are already sold out for the year, highlighting both their exclusivity and demand.

Battery Electric Vehicles (BEVs)

Luxury EVs are beginning to find firmer footing in the Indian market, and Mercedes-Benz is leading this charge. The company reported a 157% growth in EV sales, with BEV penetration rising to 8%. Flagship electric offerings such as the EQS 580, EQS 450, and the upcoming electric G-Class (G580) have made EVs aspirational, not just sustainable.

Core Luxury Segment

The LWB E-Class and GLE SUV continued to show stable traction, pushing this segment up by 10%. These models remain the backbone of Mercedes’ sales volume in India, catering to both business leaders and family-first luxury buyers.

 

New Launch: GLS AMG Line Adds Sporty Flair

In addition to sales momentum, Mercedes-Benz India also introduced a key new model this quarter: the GLS AMG Line. Long regarded as India’s flagship full-size luxury SUV, the GLS now receives a dynamic update with AMG design enhancements, including a signature grille, larger air intakes, and refreshed interiors.

Powered by a 3.0L turbocharged inline-six engine with a 48V mild-hybrid system, the new GLS delivers 375 bhp, 500 Nm of torque, and accelerates from 0–100 km/h in 6.1 seconds. Its sporty demeanour complements the GLS’s longstanding reputation for opulence and road presence, with over 16,000 units already on Indian roads since launch.

 

Showdown: Mercedes-Benz Ahead of BMW

When combining Q1 FY25-26 sales (4,238 units) with the previously reported January–March 2025 numbers (4,775 units), Mercedes-Benz India clocks 9,013 units sold in H1 2025, reaffirming its position as India’s number-one luxury carmaker by volume. BMW India, which recently reported H1 sales of 7,774 units (BMW + MINI combined), comes close second. 

 

Conclusion

Mercedes-Benz India’s Q1 FY25-26 results don’t just indicate strong numbers—they tell a story of market leadership built on evolving customer expectations, product differentiation, and early bets on electrification. As newer models line up for launch in the second half of the year, the brand appears well-positioned to extend its lead even further.

Audi India has quietly stepped into the vehicle security market with the launch of its Audi Dash Cam, a factory-grade in-car surveillance system designed to offer comprehensive monitoring and peace of mind for premium drivers. Here’s an expert breakdown of what this new offering brings to the table:

 

Sharp Imaging & Smart Recording

Priced at ₹68,000, the Audi Dash Cam delivers QHD (Quad HD) video quality, capturing clear, detailed footage both in motion and when parked. Its dual recording modes include:

• Driving mode: Automatically records while you’re on the move.
• Parking mode: Uses motion and impact detection to capture incidents like hit-and-runs, vandalism, or attempted break-ins even when the vehicle is stationary.

All footage is securely stored on an internal SD card and can be accessed directly via a companion mobile app available on both Android and iOS.

 

Seamless Installation & Compatibility

Audi India has ensured that fitment is smooth for both brand-new vehicles and existing Porsche owners. The dash cam can be:

• Installed at delivery, so it’s part of the car from day one
• Retrofit later during regular service appointments. This ease of integration is likely handled by trained technicians, ensuring professional installation and system calibration.

 

Safety, Security & Convenience

The Audi Dash Cam is more than just a recording device:

– Motion-triggered capture picks up any disturbance in Parking mode.

– Ideal for documenting events like hit-and-run incidents, vandalism, and staged collisions—crucial for insurance claims or legal evidence.

 – Through the mobile app, users can instantly review and download footage, offering a layer of remote oversight and control.

Mr. Balbir Singh Dhillon, Head of Audi India, notes that this system aligns with Audi’s broader push toward “advanced, user-centric technologies that enhance ownership experience”.

 

Market Relevance in India

In urban centres like Mumbai, Delhi, and Bengaluru, vehicle security concerns are on the rise. While aftermarket dash cams are common, Audi’s built-in solution offers several key advantages:

1. OEM-quality integration: Sleeker installation and backed by Audi’s service network.

2. Smart tech integration: Seamless app connectivity and intelligent recording triggered by an incident.

3. Brand assurance: Comes with a full warranty and technical support, unlike many third-party options.

At ₹68,000, this may seem steep compared to mainstream alternatives. But for customers seeking factory-backed reliability, centralised servicing, and QHD video coverage, the Audi Dash Cam becomes a compelling proposition.

 

How It Compares with Top Aftermarket Dash Cams

Let’s take a closer look at how Audi’s official dash cam stands up against popular high-end aftermarket alternatives like 70mai A810, Qubo Pro, or Viofo A229 Pro:

Feature	Audi Dash Cam	Aftermarket Dash Cams
Price	₹68,000	₹10,000 – ₹30,000
Resolution	QHD (Quad HD)	Full HD to 4K
Parking Surveillance	Intelligent, built-in	Available but requires hardwiring
Installation	OEM-fitted, clean integration	External, may require wiretapping
Warranty & Support	Covered under Audi service	Brand-specific, limited access
Design & Aesthetics	Seamless, factory finish	May obstruct the view or appear aftermarket
Vehicle Compatibility	Calibrated for Audi models	Generic fit, may need adaptation

While some aftermarket units offer comparable specs at a lower price point, they often involve compromises in fitment, system integration, and post-sale support—none of which align well with the expectations of luxury vehicle owners.

 

Why Early Integration Makes Long-Term Sense

Choosing a factory-integrated dash cam early in your ownership journey offers several lasting advantages:

1. Preserves Vehicle Integrity

No risky wire-tapping, external adhesives, or dashboard clutter. Your car retains its original finish and functionality.

2. Enhances Resale Value

Factory-fitted accessories like the Audi Dash Cam add credibility and value during resale. Buyers prefer OEM-backed features over aftermarket add-ons.

3. Ensures Compatibility

Audi’s dash cam is engineered specifically for its models, ensuring long-term software support, clean installation, and better future tech integration.

4. Offers True Peace of Mind

No third-party follow-ups, warranty worries, or integration errors. Everything is handled by Audi’s service network—from installation to aftercare.

 

Final Take

The launch of the Audi Dash Cam signals a larger shift in luxury automotive ownership, where security, tech, and trust converge. For buyers who view their car not just as a mode of transport but as an investment, this dash cam is a smart upgrade that pays dividends over time.

At ₹68,000, it may cost more than popular aftermarket options—but it delivers much more in return: peace of mind, professional fitment, brand-backed support, and enhanced long-term value.

If you’re buying or already own an Audi, this is one add-on worth considering—not just for today, but for every kilometre ahead.