BMW Group India has achieved its strongest ever January–September performance in 2025, riding the wave of Electric Vehicle (EV) adoption, the spacious Long-Wheelbase (LWB) luxury sedans, and a robust premium SUV push. With cumulative sales of 11,978 cars (BMW and MINI) marking a 13% year-on-year (YoY) growth, BMW’s India strategy is proving that electrification and segment diversification deliver big results.
Key Facts & Figures (Jan-Sep 2025):
| Category | Total Units Sold | YoY Growth | Sales Share | Top Contributor |
| Total Cars (BMW + MINI) | 11,978 | 0.13 | 100% | N/A |
| Electric Vehicles (EVs) | 2,509 | 2.46 | 21% | BMW iX1 |
| Long-Wheelbase Models (LWB) | 5,720 | 1.69 | 50% | BMW 3 Series |
| Sports Activity Vehicles (SAVs) | 7,040 | 0.19 | 59% | BMW X1 |
This record performance underscores how well BMW India has positioned itself as the market leader in the luxury EV space while catering to the aspirational segment with long-wheelbase vehicles.
The Numbers Speak: 2025
As of September 2025, BMW Group India recorded its highest-ever cumulative sales for the Jan-Sep period with 11,978 cars delivered. The overall growth stands at a solid 13% over the same period in 2024, with the third quarter (July-September) alone achieving a best-ever Q3 with 4,204 units sold, a 21% YoY increase.
Major Verified Contributors:
- Electric Models: The company delivered 2,509 electric BMWs and MINIs, registering a remarkable growth of +246% YoY. This has pushed the EV share of total sales to an industry-leading 21%. The BMW iX1 (LWB) was the highest-selling electric model, followed by the flagship i7. BMW Group India has also surpassed 5,000 cumulative EV deliveries to date.
- LWB Sedans & SAVs: The Long-Wheelbase models (including the 3 Series, 5 Series, 7 Series, and the iX1 LWB variant) collectively saw a massive surge of +169% YoY, with 5,720 units sold, accounting for an unprecedented 50% of total sales. The 3 Series was the highest-selling BMW sedan, with a 16% share in total sales.
- SUV (SAV) Dominance: BMW’s Sports Activity Vehicles (SAVs) sold 7,040 units (a +19% YoY growth), now dominating the portfolio with a 59% share of total sales. The BMW X1 remains the highest-selling SAV in the premium compact segment.
This unprecedented performance confirms BMW’s confidence in closing 2025 with another record year.
What’s Driving This Success?
1. Luxury EV Market Leadership & Robust Ecosystem
BMW’s aggressive push into the electric space is clearly paying off. The 246% EV sales growth is a direct result of:
- Widest Portfolio: Offering a diverse range of 6 electric cars (i7, iX, i5, i4, iX1 LWB) and 2 scooters, catering to different luxury price points.
- Charging Infrastructure: A robust, customer-centric ecosystem that includes complimentary Wallbox chargers, BMW Destination Charging, and access to over 6,000 charging points in partnership with service providers across the country.
- Targeting Future Penetration: BMW Group India is on track to achieve an EV share of 30% of total sales by 2027, ahead of the government’s 2030 target.
2. The Dominance of Long-Wheelbase (LWB) Comfort
The +169% growth in LWB models highlights BMW’s successful strategy of adapting products for the unique demands of the Indian luxury buyer.
- 3 Series LWB: Has become a critical anchor product, offering segment-best rear-seat space and comfort, directly attracting the aspirational and chauffeur-driven luxury buyers.
- LWB Segment Share: The fact that 50% of BMW’s Jan-Sep 2025 sales were LWB models confirms its importance, reinforcing the sedan volume when the market narrative is often dominated by SUVs.
3. Strength in SAVs and Core ICE Models
Traditional SUVs and Crossovers (SAVs) remain crucial, comprising 59% of sales, led by the volume-driving X1. This strategy secures sales from all segments by offering the power of choice (Petrol, Diesel, and Electric) across the entire portfolio.
4. Retail Expansion & Customer Centricity
BMW’s ‘Retail.NEXT’ initiative, backed by a significant investment of ₹365.6 crores, focuses on digital-first, premium brand touchpoints. The expanding dealer network (with 11 new touchpoints planned by the end of 2025) and enhanced after-sales services are key to converting buyer intent into sales in the luxury segment.
Challenges & Observations
- Intense Competition: The rivalry with Mercedes-Benz India (which currently leads in overall Jan-Sep volume but trails in EV share) and aggressive EV launches from competitors will intensify, demanding continuous product differentiation.
- Sustainability of EV Growth: While the initial +246% growth is spectacular, maintaining that momentum requires continuous focus on technology, robust service networks, and building strong residual values for used EVs.
- Supply Chain & Localization: Ensuring the assembly capacity and parts supply keep pace with the current massive demand surge for high-volume models like the iX1 LWB and 3 Series LWB is essential to avoid lengthy waiting lists.
What This Means for Luxury Buyers & Market Trends
- Credible EV Choice: BMW’s success confirms that luxury EVs are a credible, high-performance choice in India, supported by a proven charging and service network.
- Sedan Revival: It underscores that sedans have a strong future in India, especially the LWB variants that perfectly cater to rear-seat comfort, a major priority for Indian luxury buyers.
- Market Bellwether: BMW’s performance is a bellwether: the luxury car market in India is evolving quickly, and brands that execute a balanced strategy combining EV leadership, SUV strength, and LWB comfort will dominate in the coming years.
Final Thoughts
BMW Group India’s record nine months in 2025 reflect a masterfully executed strategy that balances legacy offerings (LWB sedans and SUVs) with future-facing EVs. As sales peak this year, the real test will be sustainability—how BMW manages product refreshes, EV evolution, and ownership excellence into 2026 and beyond.
👉 Stay tuned with Motozite for deeper breakdowns: quarterly sales, model-wise performance, EV vs ICE splits, and what this means for prospective luxury buyers in India.