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BMW Group India is riding a wave of strong momentum in the Indian luxury car market. In the first half of 2025, the company recorded its highest-ever H1 car deliveries, with 7,774 units sold across BMW and MINI brands, marking a 10% year-on-year growth. This follows an impressive calendar year 2024 performance, where BMW India, including MINI, achieved total sales of 15,721 units, making it the second-best-selling luxury car brand in the country.

 

H1 2025: BMW’s Launchpad for Growth

Fast-forward to the first half of 2025, and BMW Group India showcased its strongest performance to date:

• 7,774 units sold, up nearly 10% from H1 2024.
• The surge was driven largely by a boom in EVs and long-wheelbase models 
• EV deliveries leapt 234%, with 1,322 electrified units sold— capturing an impressive 18% of all BMW sales 
• Long-wheelbase variants (3 Series, 5 Series, 7 Series, iX1 LWB) spiked 159%, commanding 47% of the sales pie 

 

Model Highlights: What’s Hot

• BMW iX1 Long Wheelbase—the hero of the EV push, topping BMW’s electromobility charts.
• Sedans: The 5 Series claimed the title of best-selling sedan, while the 3 Series maintained dominance in the premium segment.
• SAVs (Sports Activity Vehicles): X1 led the compact SUV pack with over 30% share, followed by the X5—overall SAVs grew 17% in H.
• MINI: 297 units sold in H1; the Cooper S and Countryman E were standout performers.

 

Experience & Strategy: Beyond Just Sales

BMW isn’t just chasing numbers. The company has invested heavily in enhancing customer experience and supporting its growth trajectory:

• Retail.NEXT: A ₹365.6 crore transformation of 56 showrooms across 33 cities, bringing immersive, digitally enabled retail experiences to buyers.
• Smart Finance Solutions: Flexible EMI plans, assured buybacks, and easy upgrade options—designed to make luxury ownership smoother.

 

What It All Means

When it comes to overall luxury car sales in the calendar year 2024, Mercedes-Benz led the pack with 19,565 units sold, while BMW India, including MINI, followed closely with 15,721 units. The gap of just 3,844 units highlights how BMW is steadily closing in on the market leader. While BMW has already shared its record-breaking H1 2025 figures, Mercedes-Benz is yet to announce its half-yearly numbers, which will give a clearer picture of how the competition is shaping up in 2025.

BMW’s rapid gain in H1 2025—particularly in EVs and long-wheelbase models—is a strong signal that its strategy is resonating with Indian luxury buyers. Coupled with aggressive customer engagement and finance tools, BMW is positioned to keep the pressure on Mercedes going forward.

 

Bottom Line

BMW India has turned up the heat. From a credible second in 2024 to a breakout H1 in 2025, the brand is blending product innovation with smart customer engagement. If the recent pace holds, the script for luxury Bavarian dominance in India may just have a thrilling next chapter.

Audi India has introduced a new top-tier variant of its flagship SUV, the Q7. The Audi Q7 Signature Edition has been launched in India at a price of ₹99.81 lakh (ex-showroom). This special edition model, limited to a select few units, arrives at a time when Audi is looking to bolster its sales and refresh its portfolio in the country.

 

A Touch of Exclusivity: What’s New in the Signature Edition?

The Signature Edition of the Audi Q7 is all about adding a layer of exclusivity and premium appeal to the already luxurious SUV. While the mechanics remain unchanged, the enhancements are focused on cosmetic and feature upgrades. Here’s a look at what sets this limited-edition model apart:

• Enhanced Exterior: The most noticeable change is the revised front grille. The octagonal grille now features a new design with vertical bars, adding to the SUV’s commanding presence. The Signature Edition also gets dynamic lighting, puddle lamps with the Audi logo projection, and integrated window blinds. A metallic key cover is also part of the package.
• Premium Interiors: Step inside, and you’ll be greeted by luxurious interiors with features like heated and ventilated front seats with massage function, a panoramic sunroof, and a premium B&O sound system. The cabin experience is further elevated with features like four-zone climate control, a large touchscreen infotainment system, and Audi’s Virtual Cockpit.
• Safety and Convenience: The Signature Edition is loaded with safety features, including eight airbags, a 360-degree camera, lane departure warning, and park assist. Convenience features include gesture-controlled boot access and stainless steel pedal covers.

 

Under the Hood: Familiar Power and Performance

The Audi Q7 Signature Edition continues to be powered by the same 3.0-litre V6 petrol engine that does duty on the standard model. This engine is paired with a 48V mild-hybrid system and produces 340 bhp of power and 500 Nm of torque. The engine is mated to an 8-speed automatic transmission that sends power to all four wheels via Audi’s Quattro all-wheel-drive system.

 

Audi’s India Strategy: A Timely Launch

Audi India reported 1,223 retail units in Q1 2025, marking a healthy 17% year-on-year growth, with strong performances from models like the Q7 and Q8. However, the momentum waned in Q2, contributing to H1 2025 sales of just 2,128 units, a 14% from the same period last year (2,477 units in H1 2024) 

The decline has been attributed to currency-driven price hikes (about 2% from mid-May) and global economic uncertainty. That said, Audi’s preowned division, Audi Approved, grew around 10% in H1, signalling stable demand in the certified used-car market. The company is also rolling out more than 6,500 charging stations under its “Charge My Audi” initiative, signalling a firm EV focus 

The launch of the Q7 Signature Edition comes at a crucial time for Audi India. By introducing this limited-edition model, Audi aims to create a buzz in the market and attract discerning customers who are looking for something unique. This move is also in line with the company’s strategy of focusing on premium and high-margin products. The company is also betting big on its electric portfolio, with a growing lineup of e-tron models.

The festive season is a crucial period for car manufacturers in India, and with the launch of the Q7 Signature Edition, Audi is hoping to capitalize on the positive sentiment and boost its sales in the second half of the year.

 

Final Thoughts

The Audi Q7 Signature Edition, with its cosmetic enhancements and added features, is a compelling proposition for those who want a full-size luxury SUV that stands out from the crowd. While the changes are not drastic, they are significant enough to give the Q7 a fresh lease of life. The limited availability of this model further adds to its desirability. It remains to be seen how this new launch will impact Audi’s sales in India, but it is certainly a step in the right direction.

Luxury electric mobility in India is no longer a concept—it’s a lifestyle choice. As urban infrastructure evolves and consumer expectations grow, the battleground for electric supremacy among premium brands is heating up. Two giants—Mercedes-Benz and BMW—have entered the ring with their flagships: the Mercedes EQE SUV and the BMW iX50.

The BMW iX xDrive50 made its Indian debut in March 2024, introducing an electric SUV that looked like it time-travelled from the future. Mercedes-Benz, staying true to its poised strategy, launched the EQE 500 4MATIC SUV in September 2023, aligning its electric DNA with comfort-first luxury.

 

Battery, Range & Charging Capabilities

Feature	Mercedes EQE SUV	BMW iX50
Battery	90.56 kWh Li-ion	111.5 kWh Li-ion
Range (WLTP)	465–550 km	635 km
Max DC Charging	170 kW	195 kW
Fast Charging (10–80%)	32 min @100 kW	35 min @150 kW
AC Charging	11 kW (Wallbox) – 9.5 hrs	11 kW

In the world of electric vehicles, batteries aren’t just components—they’re the heart of the experience. BMW equips the iX50 with a massive 111.5 kWh lithium-ion battery, enabling a WLTP range of up to 635 km on a single charge. That’s the kind of figure that not only removes range anxiety but also empowers long-distance weekend drives without second thoughts.

Mercedes counters with a slightly smaller 90.56 kWh battery, offering a WLTP range between 465 to 550 km, depending on driving conditions. While slightly behind on total range, the EQE SUV offers one of the most efficient powertrains in its class, with energy consumption as low as 18.9 kWh/100 km.

Both SUVs support 11 kW AC charging through a wall box and have robust DC fast charging capabilities. The iX50 can juice up to 80% in about 35 minutes at 150 kW DC chargers, while the EQE SUV achieves similar results in 32 minutes at 100 kW.

 

Performance & Driving Dynamics

Feature	Mercedes EQE 500 4MATIC	BMW iX xDrive50
Motor Layout	Dual motor (Front + Rear)	Dual motor (AWD)
Max Power	408 hp (300 kW)	523 hp (385 kW)
Torque	858 Nm	765 Nm
0-100 km/h	4.9 sec	4.6 sec
Top Speed	210 km/h	200 km/h

The BMW iX50, with its dual-motor all-wheel-drive setup, produces a staggering 523 horsepower and 765 Nm of torque. It sprints from 0 to 100 km/h in just 4.6 seconds, placing it firmly in sports car territory.

The EQE 500 4MATIC SUV follows closely, packing 408 hp and 858 Nm of torque. Its acceleration from 0–100 km/h takes 4.9 seconds. What sets the Mercedes apart is its buttery-smooth power delivery and a drivetrain that feels engineered for serene, composed cruising—ideal for those who prioritise refinement over adrenaline.

Top speeds for both are electronically limited: 210 km/h for the EQE and 200 km/h for the iX50.

 

Design and Road Presence

Aesthetically, these SUVs are poles apart, reflecting the identities of their makers. The EQE SUV embraces the flowing, minimalist elegance of Mercedes’ new electric design language. The signature black panel grille with tiny Mercedes stars, 20-inch aerodynamically optimised alloy wheels, and seamless LED light strips give it a calm, sculpted sophistication.

BMW, however, has taken a bolder route. The iX50 turns heads with its massive kidney grille (which is more cosmetic than functional), angular lines, and a confident stance. It’s unapologetically futuristic, designed to provoke and impress.

Inside, the EQE offers an ambience inspired by luxury lounges. With ambient lighting in 64 colours, soft ARTICO man-made leather, magnolia wood inserts, and comfort-contoured seats, it’s a cabin that cocoons you in indulgence.

The iX50 takes a more futuristic, minimalist approach. Its flat-floor architecture allows for a spacious cabin with a floating centre console, slim dashboard, and premium vegan materials. The curved display houses both infotainment and driver info, blending innovation with sustainability.

 

Features & Interior Tech

Feature	Mercedes EQE SUV	BMW iX50
Infotainment	MBUX with Voice Control	iDrive 8 with Curved Display
Sound System	Burmester 3D Surround (15 speakers)	Bowers & Wilkins Diamond Audio (30 speakers)
Ambient Lighting	64-colour	LED Sky Lounge Glass Roof
Panoramic Roof	Standard	Standard
Apple CarPlay/Android Auto	Wireless	Wireless

The Mercedes EQE SUV brings a traditional richness to its feature list. As standard, you get MBUX infotainment with voice control, a 15-speaker Burmester 3D sound system, a panoramic sunroof, and a fully digital instrument cluster. The Hyperscreen package, if equipped, turns the dashboard into a tech art piece.

BMW’s iX50 comes with BMW’s iDrive 8, a large dual-screen layout, and BMW Intelligent Personal Assistant for voice-controlled functions. A highlight feature is the Sky Lounge panoramic glass roof with LED light patterns that change mood as day turns to night.

 

Safety, Warranty, & Peace of Mind

Feature	Mercedes EQE SUV	BMW iX50
ADAS	Active Lane Assist, 360 Camera, Digital Light	Driving Assistant Professional, Rear-wheel Steering
Airbags	Full safety suite incl. side, knee	Full safety suite incl. pedestrian detection

Warranty & Service

• EQE SUV: 10-year / 250,000 km battery warranty
• iX50: 8-year / 160,000 km battery warranty

The EQE SUV features a complete suite of ADAS (Advanced Driver Assistance Systems) like Active Lane Keeping Assist, Blind Spot Assist, 360-degree camera, and even Digital Light Projection for adaptive beam distribution.

BMW’s iX50 is equipped with its Driving Assistant Professional package which includes features like lane control assist, steering assist, adaptive cruise control, and front collision warning. The iX also offers rear-wheel steering (Integral Active Steering) to aid in tight manoeuvres—a real boon on Indian roads.

 

Space & Practicality

Dimension	EQE SUV	iX50
Length	4863 mm	4953 mm
Width	2141 mm	1967 mm
Height	1685 mm	1695 mm
Wheelbase	3030 mm	3000 mm
Boot Space	~520L (est.)	500L

The Mercedes EQE SUV’s larger width and longer wheelbase help offer superior shoulder room and second-row legroom. BMW’s iX50, with its longer overall length and flat-floor platform, delivers an incredibly open cabin feel.

 

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Final Verdict – Which One Deserves Your Garage?

Both the Mercedes EQE SUV and BMW iX50 redefine what electric luxury means in India. The iX50 is the more powerful and longer-range option, wrapped in a daring design that demands attention. It’s built for those who want to lead the tech revolution on four wheels.

The EQE SUV, on the other hand, is about understated class, comfort, and an immersive cabin experience. It’s ideal for buyers who value elegance over edge and prefer a serene driving experience wrapped in plush interiors.

If you’re leaning toward innovation and speed, the BMW iX50 will steal your heart. If comfort, richness, and refined sophistication are your priorities, the Mercedes EQE SUV is hard to beat.

Our Expert Suggestion:

• Choose the BMW iX50 if you’re driven by acceleration, tech innovation, and futuristic design.
• Choose the Mercedes EQE SUV if you value luxury craftsmanship, long-term peace of mind, and premium comfort.

Whichever you choose, you’re not just buying a car—you’re buying into the future of luxury.

 

Bonus Tip: Test Before You Invest. Both models redefine luxury in their language. If you’re serious about investing upwards of ₹1.4 Cr, we highly recommend booking test drives for both. Spend time behind the wheel, explore the cabin, and experience the features firsthand. You’ll quickly know which one suits your lifestyle best—and that’s where true luxury begins.

Over the past few years, the landscape of India’s luxury car market has undergone significant changes. The average selling price (ASP) of passenger vehicles has risen by up to 50% in the last five years. Luxury cars that previously cost around ₹60 lakh to ₹70 lakh now fall within the ₹1 crore bracket. There are several reasons for the increase in prices, but the top reasons are stricter emission norms, rising input material costs, and the inclusion of high-end features

However, the premiumization of luxury car options in India has also meant that a range of options are available in the market when it comes to luxury cars that cost under ₹1 crore. So, buyers can basically get a taste of luxury without having to pay that ultra-luxury price. 

Meaning, there’s a range of entry-level and mid-tier luxury cars available in the market that come under the ₹1 crore mark. And in this article, we’ve compiled a list of the top 7 luxury cars under ₹1 cr. 

So, hop in! Let’s go for a drive.

 

1. Mercedes-Benz E-Class LWB

With its dignified luxury, the Mercedes-Benz E-Class commands a truly authentic presence on Indian roads. In addition to that, the elevated cabin experience of this luxury executive sedan is packed with ambient lighting, panoramic sunroof, ample legroom, and more! 

Price Range: The Mercedes-Benz E-Class LWB price in India ranges from ₹81.50 Lakh to ₹94.50 Lakh (Ex-showroom). As for the on-road price, the E-Class Top Model can cost as much as ₹1.09 crore in cities like Delhi. 

Body Type: Luxury Executive Sedan

 

Key Features:  

1. Comes in three main variants: E 200 (petrol), E 220d (diesel), and E 450 (petrol). 

2. It boasts the ‘Superscreen’ setup with dual 12.3-inch screens along with a 14.4-inch infotainment screen. 

3. Comes with the Burmester high-end 4D surround sound system. 

4. The Mercedes-Benz E-Class top model in India can go from 0 to 100 km/h in just 4.5 seconds. 

5. Rear seat comfort is the priority in the E-Class, with recline up to 36 degrees available and seamless climate control. 

6. It also features ventilated front seats, providing a cool and comfortable ride for both the driver and the front passenger. 

 

If chauffeur-driven luxury is your preference, the E-Class is a great choice in the under ₹1 cr price range. 

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2. Mercedes-Benz GLC

Another entry into our list from Mercedes-Benz, the GLC is a tech-laden SUV that offers an exceptional driving experience for both urban cruises and long weekend getaways. 

Price Range: The Mercedes-Benz GLC’s price is in the range of  ₹78.30 lakh. However, the on-road price of the car can cost as high as ₹96.78 lakh in cities like Bengaluru. 

Body Type: Luxury Compact SUV

 

Key Features: 

1. Comes in two primary variants: GLC 300 4MATIC (petrol) and GLC 220d 4MATIC (diesel). 

2. For enhanced safety and convenience, the Mercedes-Benz GLC features an 11.9-inch MBUX touchscreen infotainment system, a 12.3-inch digital driver’s display, and a 360-degree camera. 

3. As for the in-cabin experience, it offers climate-controlled front seats with memory function, 64-colour ambient lighting, and a panoramic sunroof.  

4. It comes in two variants, and both come with Mercedes’ 4MATIC AWD (All-Wheel Drive) as a standard feature.  

5. Furthermore, the Mercedes-Benz GLC top model can go from 0 to 100 km/h in just 6.2 seconds.  

6. As for the audio, the GLC in India comes with the 15-speaker Burmester surround sound system.  

7. For safety, the Mercedes-Benz GLC boasts a range of ADAS (Advanced Driver Assistance Systems) features such as blind spot assist, lane-keeping assist, and automatic emergency braking. 

 

If you’re looking for a tech-forward and versatile luxury SUV, the Mercedes-Benz GLC is a good choice. 

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3. BMW 5 Series

The BMW 5 Series is a 5-seater sedan that combines business-class luxury with agile driving dynamics. Naturally, it has been a favourite among Indian buyers seeking a mix of performance, elegance, and comfort. 

Price Range: The ex-showroom price of the BMW 5 Series stands at ₹74.40 lakh. The on-road price of the sedan varies, with it being ₹84.70 lakh in Delhi and as high as ₹94 lakh in Bengaluru. 

Body Type: Luxury Executive Sedan

 

Key Features: 

1. The BMW 5 Series in India comes in just one variant, namely the BMW 530Li. 

2. It comes with four-zone climate control, a panoramic glass roof, and ambient lighting. 

3. The 5 Series also boasts a 14.9-inch touchscreen infotainment system with wireless Apple CarPlay and Android Auto, and a 12.3-inch digital instrument cluster.   

4. For entertainment, the BMW 5 Series boasts an 18-speaker Bowers & Wilkins sound system.  

5. As for the safety features, the BMW 5 Series comes with automatic emergency braking, lane departure warning, and forward collision warning. 

 

The BMW 5 Series is among the most balanced luxury sedans you can find on the Indian road. It is not the latest or the flashiest, yet it packs a punch as a solid option under ₹1 crore. 

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4. BMW X3

The X3 is a driver-focused SUV that is highly focused on practicality. Be it advanced tech or in-cabin luxury, the BMW X3 holds its own in the premium midsize SUV segment. 

Price Range: The price of the BMW X3 in India ranges from ₹75.80 lakh, and the top model goes up to ₹77.80 lakh (ex-showroom). Meanwhile, the on-road pricing of the BMW X3 in India can range from ₹86 lakh to ₹96 lakh. 

Body Type: Premium Midsize SUV

 

Key Features: 

1. The BMW X3 in India has 1 petrol engine variant and 1 diesel engine variant on offer. 

2. In the cockpit, the BMW X3 in India features a 12.3-inch digital instrument cluster, a 14.9-inch touchscreen, and a 360-degree camera with AR (Augmented Reality) navigation. 

3. Additionally, this midsize SUV features a panoramic glass roof, adaptive LED headlights, ambient lighting, and adaptive suspension.   

4. As for entertainment, it has a 15-speaker Harman Kardon sound system. 

5. On the safety front, the BMW X3 in India boasts multiple airbags, lane keep assist, and adaptive cruise control.  

 

The BMW X3 is ideal for urban cruisers who want the versatility of the SUV without the size and fuel requirements of a full-sized one. In a nutshell, it is a nice option to explore under ₹1 crore. 

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5. Lexus ES

The Lexus ES in India is an elegant Japanese take on luxury with its refined design and a quiet yet commanding road presence. For buyers who prioritise comfort and sophistication over performance, this hybrid sedan is an excellent choice. 

Price Range: The price of the Lexus ES in India ranges from ₹64.00 lakh to ₹69.70 lakh. Depending on the city and variant, the on-road price of the Lexus ES can reach as high as ₹88 lakh. 

Body Type: Luxury Hybrid Sedan

 

Key Features: 

1. The Lexus ES comes in two hybrid variants powered by a 2.5-litre hybrid engine: The Lexus ES 300h Exquisite (base model) and the Lexus ES 300h Luxury (top model).   

2. The ES features a dual display with a 12.3-inch multi-vision touch display alongside a 17.78-inch colour TFT multi-information display.  

3. It also boasts a three-zone climate control system, offering individual temperature settings for the driver, front passenger, and rear passengers.  

4. The ES also comes with the signature Lexus Memory System that can store settings for the driver’s seat, mirrors, and steering wheel. 

5. As for the entertainment, the Lexus ES boasts a 17-speaker Mark Levinson sound system (luxury variant). 

6. Talking about the safety features, the Lexus ES in India comes with a 360-degree camera, 10 airbags, Electronic Stability Control (ESC), Hill Start Assist, Tyre Pressure Monitoring System (TPMS), ISOFIX Child Seat Anchors, and an Emergency Brake Signal.  

 

The ES sports a whisper-quiet demeanour, and when coupled with its hybrid drivetrain, the ES offers an exciting Japanese alternative amidst the 3 major German luxury cars under ₹1 crore. 

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6. Audi Q7 Premium Plus

Among fans of the large SUV, the Audi Q7 has always been a top choice. And the latest Q7 Premium Plus, with its big and bold presence, sharper design, and better technology, makes it an even enticing prospect for fans of full-size luxury SUVs. 

Price Range: The Audi Q7 Premium Plus has a starting ex-showroom price of ₹90.48 lakh, while its on-road price in cities like Delhi can touch the ₹1.01 crore mark (and get even higher in other places like Bengaluru due to high registration costs). However, the top variant Q7 Technology, priced at 99.81L ex-showroom, would be around 1.12 crore on-road in Delhi. 

Body Type: 7-seater full-size Luxury SUV 

 

Key Features: 

1. Features a tri-screen setup, including a 10.1-inch infotainment touchscreen, a 12.3-inch digital driver’s display, and an 8.6-inch display for climate control. 

2. The infotainment system of this full-size SUV also supports Android Auto and Apple CarPlay.   

3. It boasts a range of top features like a panoramic glass roof, a 4-zone deluxe climate control system, powered front seats, height-adjustable driver seats, cruise control, and an adaptive air suspension.. 

4. In terms of the safety features, the Audi Q7 Premium Plus comes with 8 airbags, a Tyre Pressure Monitoring System (TPMS), ABS, ESP, and EBD.  

5. With its electronic engine immobiliser, the Q7 Premium Plus also ensures the prevention of unauthorised access to the vehicle. 

 

So, if a luxurious and spacious SUV with a set of premium features is what you’re looking for, the Audi Q7 Premium Plus is a choice worth considering in the ₹1 crore range. 

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7. Land Rover Range Rover Velar

Blending super-intelligent technology with classy design, the Land Rover Range Rover Velar is a visually striking SUV. This SUV is for those who care as much about aesthetics as they do about groundbreaking engineering. 

Price Range: The Land Rover Range Rover Velar is available in India at an ex-showroom price of ₹84.90 lakh. On-road, it can cost around ₹1.01 crore in cities like Delhi and even more in other cities. However, it sits perfectly at ₹1 crore if you can find offers while purchasing. 

Body Type: Luxury Lifestyle SUV

 

Key Features: 

1. It comes with the new Pivi Pro 11.4-inch floating touchscreen infotainment system with wireless Android Auto and Apple CarPlay. Plus, it features a 12.3-inch digital driver’s display for navigation and infotainment.  

2. The Velar’s electric features include electric power-fold door mirrors, deployable flush door handles, and a powered tailgate.  

3. The Velar also features a panoramic sunroof, four-zone climate control, heated and cooled front seats with driver’s memory function, along with massage seats.  

4. As for the audio and entertainment, this lifestyle SUV boasts the Meridian Sound System that offers an immersive experience. 

5. Furthermore, it comes in a petrol and a diesel variant, and both are equipped with an 8-speed automatic transmission system.  

6. Lastly, for safety, the Velar features multiple airbags, an advanced driver assistance system (ADAS), and electronic stability control. 

 

The Land Rover Range Rover Velar is like a fashion statement among luxury lifestyle SUVs. It boasts an incredibly commanding presence on the road and is ideal for buyers seeking exclusivity and performance. 

 

Final Verdict: What’s Best for You? 

Like we always say, picking the luxury car that will suit you depends on your buying preferences. The same goes for the cars on our list of the spectacular 7. 

 

1. For instance, if you give more importance to backseat luxury, the Mercedes-Benz E-Class or the Lexus ES can be a great choice.   

2. Similarly, if you want a full-size family SUV, you might want to consider the Audi Q7. 

3. If you want a driver-focused luxury car with the appeal of an executive sedan, the BMW 5 Series is a great pick. 

4. Buyers who prefer a daily-use SUV that offers a fun drive can consider the Mercedes-Benz GLC or Mercedes-Benz X3.    

5. The Land Rover Range Rover Velar is for those who want a super-stylish yet capable lifestyle SUV. 

 

Irrespective of the car you pick among these, you’re making a good investment in groundbreaking engineering, advanced technology, comfort, sophistication, and luxury. 

So, before you make the big purchasing decision, get a clear picture of your preferences and take home your favourite luxury car under ₹1 crore. 

 

Also read Top 10 Luxury SUVs and Sedans in 2025 

When it comes to high-performance luxury, few names ignite automotive passion like Mercedes-AMG. Born from a relentless racing spirit and precision German engineering, AMG—short for Aufrecht, Melcher, and Großaspach—is Mercedes-Benz’s performance division known for transforming luxury vehicles into track-bred beasts. And now, that beast has returned to Indian roads in a more aggressive, more powerful form: the 2025 Mercedes-AMG GT 63 and GT 63 Pro.

 

The New Flagship of AMG in India

Mercedes-Benz India has officially launched the all-new AMG GT 63 and its more hardcore sibling, the GT 63 Pro, priced at ₹3 crore and ₹3.65 crore (ex-showroom) respectively. These two-door performance coupes represent the pinnacle of AMG engineering, sitting at the very top of Mercedes’ performance portfolio in India.

 

Power That Commands Respect

Under the long, sculpted hood of both variants lies the beating heart of AMG: a 4.0-litre twin-turbocharged V8 engine. This motor produces an earth-shattering 585 hp and 800 Nm of torque, paired with AMG’s 4MATIC+ all-wheel-drive system and a 9-speed AMG Speedshift transmission. This setup catapults the GT 63 from 0–100 km/h in just 3.2 seconds, with a top speed of 315 km/h—performance figures that blur the lines between road car and race car.

The GT 63 Pro takes things further, producing 612 hp and 850 Nm of torque with a suite of enhancements designed for the enthusiast who wants every bit of feedback and precision on the tarmac. From upgraded aero elements and stiffer suspension tuning to bespoke driving dynamics, the Pro is not just a grand tourer—it’s a statement on wheels.

 

Design That Screams Performance

The design of the AMG GT 63 is unmistakably bold. A long bonnet, wide stance, aggressive Panamericana grille, and an active rear spoiler make it look every bit the predator it is. Inside, the cabin cocoons the driver in luxury and technology, with AMG Performance seats, carbon fibre trims, a 12.3-inch digital cockpit, and the signature MBUX infotainment system loaded with track telemetry features and customizable drive modes.

 

Built for the Few

Unlike mass-produced sports cars, the AMG GT 63 is handcrafted in Affalterbach, Germany, where each engine is assembled by a single technician under AMG’s iconic “One Man, One Engine” philosophy. This attention to detail ensures that every GT 63 and GT 63 Pro delivers not just speed, but a soul-stirring driving experience.

 

India’s Growing Appetite for High-Performance Luxury

With the launch of the GT 63 twins, Mercedes-Benz India is signaling its intent to deepen its AMG footprint in the country. Over the past few years, India has seen a growing number of high-net-worth individuals embracing performance luxury cars, not just as status symbols, but as expressions of personal taste and passion. The GT 63 fits perfectly into this evolving mindset.

 

Final Word

The arrival of the Mercedes-AMG GT 63 and GT 63 Pro marks more than just a product launch—it marks a statement of intent. With cutting-edge engineering, jaw-dropping design, and a driving experience that stirs the soul, these AMGs are more than just cars. They are icons.

For those who live fast, think bold, and demand the very best, the GT 63 isn’t just a car—it’s the ultimate expression of power, passion, and prestige.

There’s something enduringly elegant about a luxury sedan—especially one that balances cutting-edge technology, effortless power, and limousine-like comfort. In India, this segment has become a quiet yet consistent battleground for three formidable contenders: the Audi A6, BMW 5 Series LWB, and the Mercedes-Benz E-Class LWB.

While the new-generation BMW 5 Series LWB and the all-new E-Class LWB made their debut in 2024, the Audi A6 continues with the generation that’s been around since 2019—albeit with a few updates in 2023 to stay relevant. Globally, Audi has unveiled the next-gen A6, and it’s expected to arrive in India by 2026. So, in many ways, the A6 is the elder statesman here, holding its own among fresher competition.

And while all three sedans deliver a refined driving experience, it’s worth noting that only Mercedes-Benz offers a diesel variant. The Audi and BMW models come with petrol powertrains only—something to consider depending on your driving needs.

With long-wheelbase versions now available from both BMW and Mercedes, these cars don’t just drive well—they pamper, especially in the back seat. If you’re contemplating which one deserves that coveted spot in your garage, let’s dive into their unique stories.

 

Exterior Design

Audi A6: The A6’s design is a masterclass in subtlety. It doesn’t scream for attention, but it holds it—with a wide Singleframe grille, elegant Matrix LED headlights, and a clean profile that reflects Audi’s signature minimalism. The rear, adorned with wide taillamps and tasteful chrome, finishes the look with quiet authority.

BMW 5 Series LWB: In contrast, the BMW leans into sportiness. Its illuminated kidney grille is hard to miss, especially after dark, while adaptive LED headlamps and a muscular bumper add to the assertive presence. The Hofmeister kink and trim-specific accents lend an unmistakable sense of performance wrapped in polish.

Mercedes-Benz E-Class LWB: This one’s the grand arrival. The E-Class LWB wears its size with grace. The avant-garde grille, intricate 3D tail lights, and AMG Line trim bring together elegance and drama—a perfect blend of boardroom and ballroom.

 

Interior and Rear Seat Comfort

Audi A6: Step inside, and the A6 envelops you in clean lines, soft-touch materials, and tech-forward minimalism. The rear seat is generous but more functional than indulgent, featuring manual rear door sunblinds and lacking a recline option. It’s comfortable, but not as opulent as the others.

BMW 5 Series LWB: BMW has taken the rear seat experience seriously in terms of design, but with some limitations. The sculpted rear seats feature a fixed 31-degree recline—comfortable, yet not adjustable, which may be a dealbreaker for those seeking flexibility. Also notably missing are sunblinds, which feel like an oversight in an otherwise plush rear space. That said, ambient lighting, tablet holders, and premium vegan leather do add a touch of indulgence.

Mercedes-Benz E-Class LWB: This is where the E-Class shines brightest. Rear seat passengers get electric recline up to 36 degrees, extendable under-thigh support, neck pillows, electric sunblinds, and even wireless charging. It’s a first-class experience tailored for India’s luxury-conscious buyers.

 

Technology and Infotainment

Audi A6: The A6’s tech approach is sophisticated yet restrained. It features a 10.1-inch MMI touchscreen for infotainment and a 12.3-inch Audi Virtual Cockpit Plus for the driver. Additionally, there’s an 8.6-inch lower touchscreen that handles climate control and seat settings—an intuitive setup that gives the cabin a clean, futuristic feel. Haptic feedback across the screens adds a premium layer of interaction, even though the interface is slightly less dynamic than newer rivals.

BMW 5 Series LWB: BMW offers a more immersive setup with its curved display, integrating a 14.9-inch infotainment touchscreen alongside a 12.3-inch fully digital driver display. Combined with the sleek BMW Interaction Bar, wireless Apple CarPlay/Android Auto, and a 655W 18-speaker Bowers & Wilkins sound system, it creates a tech-savvy yet tasteful experience.

Mercedes-Benz E-Class LWB: The E-Class raises the bar with its MBUX Superscreen—a seamless glass panel that stretches across the dashboard, housing a 14.4-inch central touchscreen and a 12.3-inch passenger display. Add a fingerprint sensor for personalization, a selfie/video conferencing camera, and AI-powered “MBUX Routines,” and you’ve entered the realm of digital luxury. The 17-speaker Burmester® 4D surround system with Dolby Atmos is an aural treat.

What further sets the E-Class apart is its Chauffeur Package, which integrates luxury and tech in the rear seat: passengers can electronically move the front passenger seat forward for additional legroom, operate all rear sunblinds and sunroof shades from either rear door, and enjoy a rear center armrest equipped with wireless charging.

Read more about infotainment: MBUX vs iDrive vs MMI

 

Safety Features

All three sedans are loaded with safety tech—8 airbags, 360-degree cameras, parking sensors, and stability control come standard. But:

BMW brings in semi-autonomous tricks like Parking Assistant Professional.

Mercedes-Benz layers on systems like PRE-SAFE, blind spot assist, and an additional centre airbag.

Audi covers the essentials well, but skips the advanced driver assistance systems found in the other two.

 

Engine and Transmission

Audi A6: A 2.0L turbo-petrol that pushes 265 hp, paired to a 7-speed S tronic, does 0–100 in 6.7 seconds. Smooth and efficient.

BMW 5 Series LWB: 2.0L TwinPower Turbo, good for 258 hp and 400 Nm. With an 8-speed Steptronic and a 48V mild hybrid, it feels eager and responsive.

Mercedes-Benz E-Class LWB: Three variants, from the efficient E220d diesel to the punchy 381 hp E450 4MATIC that does 0–100 in a brisk 4.5 seconds. All use a refined 9-speed automatic and mild hybrid tech.

 

Alloys and Tyres

Audi A6: Comes with elegant 18-inch alloys, with 19-inch options for added flair.

BMW 5 Series LWB: The 5 Series LWB was launched with 18-inch standard alloys with 19-inch as an option. Recently, the company introduced 19-inch M alloys as standard, which certainly ups the style quotient.

Mercedes-Benz E-Class LWB: Whether it’s multi-spoke elegance or AMG aggression, the 18-inch wheels are perfectly matched to each variant’s personality.

 

Ride and Handling

Audi A6: Geared more for relaxed cruising, it offers a supple ride on most roads, thanks to well-tuned suspension.

BMW 5 Series LWB: Despite the extended wheelbase, it maintains BMW’s driver-friendly character with precise handling and well-balanced weight distribution.

Mercedes-Benz E-Class LWB: The E-Class glides like a magic carpet. Thanks to its India-specific AGILITY CONTROL suspension, the rear-seat experience is unmatched. The E450’s 4MATIC adds all-weather capability.

 

Unique Features

Audi A6: Refined design and best-in-class touchscreen haptics.

BMW 5 Series LWB: Interaction Bar, crafted glass elements, and thoughtful touches like tablet holders.

Mercedes-Benz E-Class LWB: MBUX tech suite, AI routines, ultra-reclining rear seat, and premium ambient lighting with 64 shades.

 

Comparison Table

Feature	Audi A6	BMW 5 Series LWB	Mercedes E-Class LWB
Engine	2.0L TFSI	2.0L Turbo, Mild Hybrid	2.0L/3.0L Petrol & Diesel, Mild Hybrid
Power (hp)	265	258	204–381
Torque (Nm)	370	400	320–500
0–100 km/h	6.7s	6.5s	4.5s–7.6s
Infotainment	10.1″ + 12.3″ + 8.6″	12.3″ + 12.3″	14.4″ + 12.3″
Rear Seat Recline	No	31° (Fixed)	36° Electric
Sound System	B&O	B&W 18-speaker	Burmester 4D
Sunroof	Panoramic	Panoramic	Panoramic (E450)
Rear Sunblinds	Manual	Not Available	Electric
Drive Type	FWD	RWD	RWD/4MATIC

 

Exterior & Interior Colours

Audi A6: Glacier White, Mythos Black, Firmament Blue, Manhattan Grey, Madeira Brown

BMW 5 Series LWB: Sparkling Copper Grey, Phytonic Blue, Mineral White, Carbon Black

Mercedes-Benz E-Class LWB: Polar White, Obsidian Black, Nautic Blue, Graphite Grey, High-tech Silver

 

Pricing

Audi A6 Premium Plus: ₹66.05 lakh

Audi A6 Technology: ₹72.43 lakh

BMW 5 Series LWB: ₹74.50 lakh

Mercedes-Benz E-Class E200 (Petrol): ₹81.50 lakh

Mercedes-Benz E-Class E220d (Diesel): ₹84.00 lakh

Mercedes-Benz E-Class E450 4MATIC (Petrol): ₹94.50 lakh

Note: All prices are ex-showroom.

 

Explore Pre-Owned Luxury Cars

Verdict

Each of these sedans tells a different story. The Audi A6 is the reserved, intelligent one—modern, minimal, and effortlessly smooth. The BMW 5 Series LWB is the confident performer—balanced, bold, and subtly indulgent. And then, there’s the Mercedes-Benz E-Class LWB, which walks into the room like royalty, commanding presence, comfort, and tech in equal measure.

Of course, luxury like that comes with a steeper price tag. You’ll need to shell out a bit more for the E-Class. But for those who see their car as an extension of their lifestyle—not just a means of transport—the E-Class makes a compelling case for itself. Because sometimes, the best things in life aren’t just bought—they’re experienced.

So, you’ve made the big decision. You’re now going to invest in the very best of engineering, performance, and luxury. In other words, you’ve decided to buy your first luxury car. And now, the excitement within you is shooting through the roof. However, that excitement also has a wee bit of confusion in it. 

After all, just deciding that you’re going to buy a luxury car isn’t enough. Now, the prospect of finding the perfect first luxury car is facing you (and we know it can be a little daunting). The big question is: Should you buy an entry-level luxury car or go ahead and purchase a mid-tier luxury vehicle? 

In other words, should you buy an Audi A4 to begin with or drive home the classy Audi A6? Should you settle for a Mercedes-Benz A-Class Limousine or buy the E-Class? Of course, both categories come loaded with high-end tech and prestige. 

However, you must understand the differences, determine your preferences, and opt for the option that suits you best for your first luxury car. In this blog, we’ll help you do just that.

 

What Defines an Entry-level Luxury Car? 

By definition, entry-level luxury cars are the most affordable offerings by premium brands. They’re aimed at giving first-time luxury car buyers a feel of luxury cars (without the massive price tag). 

In a nutshell, these cars offer the prestige, performance, and premium features that luxury brands are known for at a more accessible price. In India, there are very few options in 45L-50L (ex-showroom basis) like Mercedes-Benz A-Class and BMW 2 Series; the rest of the cars in the entry segment are priced between 50L and 63L ex-showroom basis. Some of the people’s favourites in the entry-level luxury car segment across iconic luxury brands include: 

• Audi A4 
• Audi Q3
• Mercedes-Benz A-Class
• Mercedes-Benz C-Class
• Mercedes-Benz GLA
• BMW 2 Series
• BMW 3 Series
• BMW X1

Key traits of entry-level luxury cars: 

1. The price range for entry-level luxury cars in India typically ranges between ₹45 lakhs and ₹63 lakhs (ex-showroom basis). 

2. They come in various powertrain options like 1.3 L to 2.0 L petrol or diesel. 

3. Most entry-level luxury cars in India are well-suited to urban roads and have compact dimensions. 

4. Filled with premium features when it comes to upholstery, infotainment, and cabin experience. 

5. Come with 5-star safety ratings

6. Lastly, the buyer gets the brand appeal and the prestigious badge at the starting price. 

In a nutshell, these are luxury cars you can buy without having to dive headfirst into the expensive luxury segment and pay beyond the ₹63 lakh mark. The on-road prices of these cars may vary between 50L to 70L, depending on the city you are in and retail offers from a brand.

 

What is a Mid-tier Luxury Car?

Naturally, mid-tier luxury cars are a step up from the entry-level models. They’re an upgrade in terms of everything from design and performance to prestige. These models showcase the true engineering excellence that the luxury brand is known for. 

Some of the common mid-tier luxury cars in India include: 

• Audi A6 
• Audi Q5
• Mercedes-Benz E-Class
• Mercedes-Benz GLC
• BMW 5 Series 
• BMW X3
• Volvo XC60

Key Traits of Mid-tier Luxury Cars in India: 

1. Mid-tier luxury cars in India are priced somewhere between ₹66 lakhs and ₹85 lakhs (ex-showroom basis). With most of these models priced above 74L ex-showroom basis

2. They offer enhanced rare seat comfort and come in larger dimensions, e.g long wheel base BMW 5 Series and Mercedes-Benz E-Class. 

3. They also offer stronger performance and power output with turbocharged engines. 

4. Some models might feature tech upgrades like adaptive suspension, 360-degree view cameras, and advanced audio systems. 

These luxury cars are for those who are seeking the ‘real’ luxury experience and are willing to go beyond that ₹70 lakhs price tag (ex-showroom. The on-road prices of these cars may vary between 70L to 95L, depending on the city of registration and retail offers by brands. 

 

Entry-Level vs Mid-tier Luxury Cars: A Comparison

When a first-time buyer is out in the market for a luxury car, they must consider several factors. So, let’s compare both options against these factors:

Factors	Entry-Level Luxury Cars	Mid-Tier Luxury Cars
Value for Money	Lower price, insurance, and service costs; great for first-time luxury car buyers	Higher upfront cost but offers better features, build, and engine—greater long-term value
Performance & Driving Feel	Decent power; comfortable for city drives and occasional highways	Higher power, better transmission, and suspension; more engaging and dynamic drive
Interior Features	Good, basic features (sunroof, digital clusters), but lower material quality	Premium features like ambient lighting, ventilated seats, and large infotainment screens
Tech Features	Standard tech; lacks advanced ADAS and high-end sound systems	Comes with premium tech—matrix LED lights, 360° camera, Bowers & Wilkins/Burmester audio
Road Presence	Subtle design and smaller size; good for discreet luxury entry	Bolder design, larger size, and stronger brand impression on the road
Maintenance & Ownership Cost	Lower annual maintenance and part replacement costs	Higher servicing and parts costs (e.g., tyres, filters, etc.)
Depreciation & Resale Value	Lower depreciation % but lower resale demand due to mass availability	Higher depreciation but better resale due to brand desirability and higher segment appeal

Here is the explained version of the above table:

 

Value for Money 

• Entry-level Luxury Cars: Lower starting price and insurance, and lower service packages. This makes them a decent choice to test the waters in the luxury segment for first-time buyers. 
• Mid-tier Luxury Cars: Although buyers pay more upfront to buy a mid-tier luxury car, this also means more high-quality materials, a better set of features, and a more powerful engine. 

If the budget is right, entry-level cars seem to be the better choice. However, a mid-tier luxury car can provide better value in the long run (if the buyer is willing to shell out that extra ₹15-25 lakh at the beginning).   

 

Performance and Driving Feel 

• Entry-level Luxury Cars: These luxury cars offer decent power output and are suited for city use. The occasional highway drive will also be luxe and comfy in these cars. 
• Mid-tier Luxury Cars: With seamless transmission and adaptive suspension, mid-tier luxury cars go from 0 to 100 km/h in a jiffy, offering a more engaging drive. 

While entry-level luxury cars are perfect for drives in the city, those seeking to take their luxury vehicle on longer drives should opt for mid-tier luxury cars. 

 

Interior Features 

• Entry-level Luxury Cars: Although entry-level luxury cars also have features like sunroof, digital clusters, and wireless connectivity, these cars lack more advanced features like the chauffeur package provided by the brand in more expensive models. 
• Mid-tier Luxury Cars: Features such as ambient lighting, ventilated seats, and larger utility screens are often included in mid-tier luxury cars. 

If the preference is for a chauffeur-driven experience or long family rides, buying a mid-tier luxury car might be the better option. 

 

Tech Features 

• Entry-level Luxury Cars: Good set of features, but buyers might miss out on more advanced features such as an advanced driver assistance system and 360-degree cameras. 
• Mid-tier Luxury Cars: Most models among mid-tier luxury cars come fully loaded with features like matrix LED headlamps and Bowers & Wilkins or Burmester sound systems. 

If features are a priority and you’re willing to pay the extra price, Mid-tier Luxury cars have to be the better choice. 

 

Road Presence  

• Entry-level Luxury Cars: The design in entry-level luxury cars is rather subtle, and so is the size of these cars. 
• Mid-tier Luxury Cars: With an accentuating design and stronger image presence, mid-tier luxury cars offer more in terms of their presence on the road. 

While just starting in the luxury segment, the road presence of an entry-level luxury car can work as a subtle initiation. 

 

Maintenance and Ownership Cost 

• Entry-level Luxury Cars: Naturally, the annual maintenance cost of an entry-level luxury car will be slightly lower than that of the higher trims. 
• Mid-tier Luxury Cars: Be it the periodic servicing or its parts like tyres, the cost in the case of mid-tier luxury cars is a little higher. 

Going strictly by the post-purchase maintenance costs, entry-level luxury cars will go easier on the pocket of first-time buyers. 

 

Depreciation and Resale Value

• Entry-level Luxury Cars: The depreciation is lower in percentage when it comes to entry-level luxury cars, but their value in the resale market is also lower due to mass production. 
• Mid-tier Luxury Cars: The depreciation in this case is slightly steeper, but most mid-tier luxury cars get good value in the resale market due to the higher demand. 

In the long run, mid-tier luxury cars will offer better resale value as compared to entry-level luxury vehicles. So, if you’re planning to buy a luxury car now and sell it three years down the line to upgrade to an even better model, you may consider buying a mid-tier luxury car. 

 

The Final Verdict: When to choose What? 

Buy an entry-level luxury car if: 

• You’ll be driving the car mostly in the city and urban areas. 
• You value the luxury car ‘badge’ and aren’t particularly interested in the ‘big car’ image that mid-tier luxury cars come with. 
• Your preference is to get a more affordable first taste of luxury. 

Buy a Mid-tier Luxury Car if:  

• You want the complete luxury experience right from your first luxury car and aren’t shy of spending that extra dime. 
• You want to travel long distances and prefer cars with enhanced rear seat comfort. 
• You don’t just want the luxury car ‘badge’ and want your car to be a statement of performance, prestige, and panache. 

 

Step into the world of Luxury Automotives

Kudos to you for deciding to step into the world of luxury cars. Remember, buying a luxury car transcends what it usually means to buy a regular road car. That’s because you aren’t just buying it for mobility. You’re putting in the bucks to get the very best of engineering, performance, and luxury. 

So, your first luxury car can be an entry-level luxury car or even a mid-tier machine. All of it depends mostly on your preferences.

Do you want to test the water with a safe investment and drive home an entry-level luxury car? Or do you want to throw caution to the wind and buy a mid-tier luxury car that offers the complete luxury experience? The call is entirely yours! 

We hope this guide will help you compare the two options and make a more informed choice! 

When you talk about the Indian Luxury Car Market, two brands stand out among the rest. Namely, BMW and Mercedes-Benz. Often the subject of comparison, either of the automakers has given this country a long list of splendid cars that define prestige, performance, and practicality. 

Among those sophisticated machines, we have the names of the BMW X5 and the Mercedes GLE. Both admired contenders in the mid-luxury SUV segment offer robust engines, plush interiors, and striking designs that stand out. 

But when it comes to providing value from the perspective of an Indian buyer, which of these is more suitable? We’ll try to make arguments for both SUVs in this blog, going through their features, comfort, performance, brand presence, and ownership cost. 

By the time this article ends, you’ll be able to make a much more informed choice by combining the information we give here and your preferences as a buyer. 

 

BMW X5 vs Mercedes-Benz GLE: Design and Road Presence

The Sporty and Bold BMW X5 

1. The X5 sports the iconic BMW kidney grille, which has become even larger and dominant after the recent facelifts. 

2. It has a sporty silhouette and muscular proportions, giving it a road-hugging appearance.

3. With its 21-inch alloy wheels and adaptive LED headlamps, the car’s aggressive look is complete.

 

The Elegant Mercedes-Benz GLE

1. With a flowing profile and smooth contours, the Mercedes-Benz opts for a rather elegant design language.

2. The GLE boasts the iconic ‘three-pointed star’ on the grille.

3. Sleek LED lights, finer chrome touches, and multi-spoke wheels scream the signature Mercedes-Benz’s refined luxury.

 

In a nutshell, the BMW X5 is more inclined towards an athletic aesthetic while the Mercedes-Benz GLE puts ‘calm luxury’ first. So, picking either of the two in this regard comes down to the buyer’s preference.

Do they want a bite of the bold or a touch of grace?

 

BMW X5 vs Mercedes-Benz GLE: Interior and Cabin

BMW X5 Interior 

1. Customizable ambient lighting for a driver-focused cockpit. 

2. For infotainment, it features a high-resolution 14.9″ Control Display that can be operated by touch, as well as a fully digital 12.3″ curved display and a full-colour Head-Up Display (M Sport variant). 

3. As for the upholstery, high-quality Sensafin cognac artificial leather gives it a classy feel. 

 

Mercedes-Benz GLE Interior

1. In the Mercedes-Benz GLE, the dual 12.3-inch widescreens blend into a larger single digital panel. 

2. Impressive noise insulation and a panoramic sunroof. 

 

Regarding the interior and cabin, both offer an exquisite experience. However, the GLE focuses more on opulence and space, while the X5 is tilted towards a driver-centric and sporty design on the inside, as well. 

 

BMW X5 vs Mercedes-Benz GLE: Tech and Infotainment

BMW X5 

1. The X5 operates on the intuitive and responsive iDrive 8.0 system by BMW. 

2. Features a 16-speaker Harman Kardon system, gesture control, and wireless Apple CarPlay and Android Auto. 

3. It also comes with a head-up display (available only in the M Sport variant) and Advance Parking Assistance

 

Mercedes-Benz GLE

1. The GLE uses the MBUX (Mercedes-Benz User Experience), which stands among the best voice control systems. 

2. In its higher trims, the GLE even offers AMG Bodystyling features. 

3. Boasts the Burmester surround sound system, advanced AI-based learning, and wireless smartphone integration. 

 

On the technology and infotainment front, the MBUX-powered GLE feels futuristic, while the X5 boasts the superfast and always-reliable BMW iDrive.

 

BMW X5 vs Mercedes-Benz GLE: Performance and Engine Options

Model	Engine Option	Power Output	0-100 km/h
BMW X5 xDrive40i	3L inline-6 Petrol	381 bhp, 540Nm	5.4 sec
BMW X5 xDrive40i M Sport	3.0-liter TwinPower Turbo inline-6 engine	381 bhp, 540Nm	5.4 sec
BMW X5 xDrive30d	6-cylinder inline diesel	298 bhp, 670Nm	6.1 sec
BMW X5 xDrive30d M Sport	3.0-litre, 6-cylinder diesel	298 bhp, 670 Nm	6.1 sec
Mercedes-Benz GLE 300d 4MATIC AMG Line	2L 4-Cylinder Diesel	265.5 bhp, 550 Nm	6.9 sec
Mercedes-Benz GLE 450d	3L 6-Cylinder Diesel	362 bhp, 750 Nm	5.6 sec
Mercedes-Benz GLE 450	3L 6-Cylinder Petrol	375 bhp, 500 Nm	5.6 sec

 

BMW X5 vs Mercedes-Benz GLE: How do they feel at the wheel?

1. The X5 is sharper at the wheel and offers an engaging driving experience, which suits driving enthusiasts. 

2. The GLE, on the other hand, ensures a much smoother ride, thanks to the air suspension that comes with some of its variants (useful on Indian roads). 

 

So, on the driving front, the BMW X5 is for those looking for a thrilling ride, while the Mercedes-Benz GLE is for cruising comfort.

 

BMW X5 vs Mercedes-Benz GLE: Quick Feature Comparison

Feature	BMW X5	Mercedes-Benz GLE	0-100 km/h
Adaptive Air Suspension	Adaptive 2-Axle Air Suspension	AIRMATIC	5.4 sec
Ventilated Seats	Yes (Front Seats)	Yes	5.4 sec
Panoramic Sunroof	Yes	Yes	6.1 sec
Wireless Charging	Yes	Yes	6.1 sec
ADAS Features	Lane departure warning, collision avoidance, and driver attention functions.	Active Distance Assist DISTRONIC, Active Steering Assist, Active Brake Assist, Active Blind Spot Assist, Active Lane Keeping Assist.	6.9 sec
Boot Space	650 liters	630 liters	5.6 sec

As you can see, there’s not much to choose from between the two options when it comes to luxury features. However, the Mercedes-Benz GLE tilts more towards luxury while the BMW X5 keeps things minimalistic yet super-functional.

 

BMW X5 vs Mercedes-Benz GLE: Maintenance and After-sales Support

BMW X5  

1. BMW offers service inclusive packages that go a long way in reducing the ownership costs of the luxury car. 

2. Comes with a 2-year standard warranty with an option to extend it further. 

3. Good network or repair assistance and service centers in metros and tier-2 cities. 

 

Mercedes-Benz GLE

1. Mercedes also offers service packages and options for extended warranty. 

2. Mercedes boasts an impressive network of dealers and a robust after-sales reputation. 

 

In this regard, too, the difference between the two options is marginal. Which means that both the luxury brands have matured well in our country over the decades and offer reliable after-sales support. 

 

BMW X5 vs Mercedes-Benz GLE: Pricing in India

1. The prices for the BMW X5 in India range from Rs 97.80 lakh to Rs 1.11 crore, across all its variants. 

2. On the other hand, prices for the Mercedes-Benz GLE in India range from Rs. 1.01 Crore to 1.19 Crore. 

 

Although the BMW X5 price in India is only slightly lower than the GLE, paying a little more for the plush and luxurious Mercedes-Benz GLE is an option that many buyers in India also take. 

In a nutshell, picking one of the two for providing better value again depends on the buyer’s preferences (however, if one goes strictly by the price-to-feature ratio, BMW X5 has a slight edge in that regard).  

 

BMW X5 vs Mercedes-Benz GLE: When to Buy What? 

Shop for the BMW X5 when you’re sure that you want a sportier SUV that’s super-fun to drive. You can also pick it if you wish for a driver-focused interior and balanced luxury at a price that is only slightly lower than the GLE. 

On the other hand, a buyer should buy the Mercedes-Benz GLE if a more luxurious and family-friendly interior is the preference. Enhanced rear-seat comfort and occasional third-row usage are also factors that might push one to buy the Mercedes-Benz GLE.

 

Which provides more value in India? 

As you saw throughout the piece, there isn’t much to choose from in terms of after-sales service, warranty packages, and pricing when it comes to these two. Hence, buyers can get great value from both of these luxury machines. 

However, the choice must depend on the preferences of the buyer and where they can find the best deal. After all, irrespective of the option you choose, some chances of buying from some places that will come with a better deal than buying from elsewhere. 

 

BMW X5 vs Mercedes-Benz GLE: Tale of Two Titans

Finding a clear winner in terms of value between these two options is nearly impossible. Both cars offer something distinct, and the same can be said for the two massive brands in question. 

And guess what? Irrespective of the option you pick between the two, German precision, prestige, and performance are an absolute given! 

Buying a luxury car is not just another transaction. It is a choice the buyer makes. A choice to get the very best in terms of performance, comfort, and brand prestige. But if we were to quote the ‘automobile fanatic’ version of Spiderman’s Uncle Ben, “With great power comes great depreciation”.

In terms of automobiles, depreciation refers to the decline in a car’s value over time, owing to factors such as its age, mileage, and market demand. This happens faster and with much more intensity in luxury cars when compared to regular cars.

But why is this the case? Luxury cars come with a huge initial cost, high-end and lucrative technology, and brand exclusivity. The super-high maintenance costs, swiftly changing technology, frequent facelifts, and new models tend to drastically reduce their resale value within just a few years.

If you’re a luxury car owner, this is something that you must be aware of and consider. Why? Because it will help you figure out when to sell your luxury car and get the ideal resale value.

In this blog, we’ll help you understand how depreciation works in luxury cars, how to spot the right time to sell, and how to minimize any losses in the resale market!

 

What is Car Depreciation?

As mentioned above, car depreciation is the reduction in a vehicle’s value over time. Basically, the moment you drive your car from the showroom, the process of depreciation begins. Influenced by factors such as overall condition, age, and mileage, your vehicle’s march of depreciation continues.

On average, a car loses around 15% of its original value in its first year, which is followed by an annual 10% decline for the next few years. But things are different in the case of luxury cars.

 

The Luxury Difference

• Luxury cars tend to depreciate faster with some models losing around 50% of their original value in the first 3 years.
• Regular cars, on the other hand, lose around 30%-35% in the first three years.
• In some cases, a luxury car may even suffer a depreciation of anywhere between 50% to 60% if a particular model is discontinued or there’s a massive change in technology, or a facelift of that model arrives.

It is noteworthy that the rate of depreciation (even in luxury cars) differs based on the model. Therefore, depreciation rates are not consistent across brands either.

 

Factors That Influence Luxury Car Depreciation

Several factors influence the depreciation rate of luxury cars. These include:

Brand and Model Popularity

When it comes to luxury cars, not all brands command the same value and market demand. Brands such as BMW and Mercedes-Benz tend to hold their original value better than some less popular brands.

Even within the brand itself, you’ll find that some models promise better resale value than others.

 

Initial Purchase Price and Taxes

If the luxury car’s purchase price is high, it has more value to lose. And it isn’t limited to the actual price of the car itself. Buyers should also factor in insurance, road tax, and registration fees (These don’t carry over when the buyer sells the car later on).

 

Usage and Mileage

Excessive mileage also speeds up the depreciation of luxury cars. Usually, buyers prefer luxury cars with mileage below 10,000 km to 12,000 km per year. Furthermore, high-mileage luxury cars suffer more in terms of value than high-mileage economy cars.

 

Maintenance History and Condition

This one’s quite obvious! Luxury cars that are well-maintained and have a full-service history depreciate slower.

On the other hand, a poor service record along with a multitude of dents and scratches are like red flags to buyers (obviously, they don’t fare well in the luxury car market).

 

New Launches and Facelifts

Luxury brands refuse to rest on their laurels and consistently innovate. They launch new models that feature the latest technology in the industry. So, when a new model with updated features and technology arrives, it hampers the appeal of an older model.

 

Technological Obsolescence

Apart from the updated models, the tech industry also continues to expand and grow at an alarming rate with new innovations in AI, ADAS, etc. So, a sharp rise on this front can also make even quite recent luxury car models outdated.

 

Fuel Type and Market Trends

Trends in fuel type indicate that the demand for diesel luxury vehicles is plummeting with the shift towards EVs, hybrid, and petrol cars.

However, electric cars also tend to lose their value fast, primarily thanks to concerns about their battery life.

Owners of luxury cars need to keep a tab on the trends and understand these variables to figure out when to sell their luxury car.

 

Depreciation Timeline: When does a luxury car lose the most value?

Year 1: Sharpest Drop

Often, luxury cars lose between 15% to 25% of their original value in the first year itself.

This is mostly because the taxes, mark-up, and ‘new car premium’ evaporate as soon as your luxury car is registered.

Year 2 to 3: Gradual Continued Decline

The next two years witness a steady yearly depreciation of 10% to 15%. By the time the luxury car completes 3 years, it might end up losing around 50% of its original value.

Year 4 to 5: Depreciation Slows Down

During these two years, depreciation slows down a bit, averaging around 8% to 10% yearly.

However, if that particular luxury car model sees a new facelift version in the market, these rates might increase.

Year 6 and Beyond: Depreciation Plateaus

After the fifth or the sixth year, depreciation of luxury cars usually flattens.

From here on, the car typically retains its market value (especially if it is well-maintained).

If one looks at it from a strict value standpoint, the best time to sell your luxury car is at the end of the 3rd year. Other factors like major warranty expirations or arrival of new models must also be considered.

 

What are some signs that it’s the right time to sell your luxury car?

Here are some tell-tale signs that the time is ripe for you to sell your luxury car:

• Sell it before a major warranty expiration comes close (note that most cars come with either a 3-year or 5-year warranty).
• Sell it when the time for a major service is coming closer, such as transmission servicing. At such a time, many buyers consider selling a better option than repairing.
• Sell it just before a model update to preserve your car’s appeal. We know you can’t possibly know when a new model is going to get launched but keep an eye out for the news and updates to stay in the know.
• Sell it if you find that your used luxury car still boasts high demand in the resale market.
• Sell it if a major market shift is happening and there’s still time for you to sell your dream car before it suffers a massive decline in resale value.

 

How to minimize depreciation before selling?

Although depreciation is inevitable, some smart practices can reduce the financial sting. These include:

• Make sure that the service records of your luxury car stay updated as a complete service history goes a long way in reassuring buyers and boosting resale value.
• Aim to keep your car’s usage below 12,000 km/year as higher mileage is taken by buyers as an indicator for greater wear and tear.
• Avoid too many cosmetic customizations as they can also steal from your luxury car’s resale value by rendering many buyers uninterested.
• Invest in stuff like interior detailing and ceramic coating to give your car a clean and well-maintained appearance.
• Before showcasing your luxury car in the resale market, invest in minor updates that can boost its resale value.

 

Where and How to sell for the best resale value?

Choosing the right channel or platform to sell your luxury car can make a huge difference in terms of the money you can get.

Here are some options and the benefits they can provide:

• Authorized Dealerships: Selling here will provide convenience and reliability but it can also mean lower resale value due to the overhead costs and margins. However, one might get the benefit of an exchange bonus which can make the price equivalent to selling anywhere else.
• Luxury Car Marketplaces: Platforms like Motozite cater only to high–end vehicles and luxury cars. Selling here would mean that your car reaches the audience that it should.
• Direct Buyers: If you can find a direct buyer and sell to them straight away, it will eliminate the intermediary fees that you might have to pay with other options.

At Motozite, we specialize in pre-owned luxury cars, featuring curated listings, trusted valuation of luxury cars, and a network of buyers who are as passionate about luxury automobiles as you!

 

Understand Depreciation to take home the best resale value

It’s a given that depreciation is something that is unavoidable and your dream luxury car probably gets the worst of it. However, if you know the exact time to sell it for the best value, you’ll get the most out of your investment.

But as Charles Bukowski said, “there is nothing worse than too late”. So, don’t keep on waiting for too long. Make the ‘selling decision’ at the opportune moment and look toward us at Motozite for a profitable and seamless selling experience!

Gurugram, June 9, 2025 — Mercedes-Benz India has hiked price across its portfolio, effective June 1, 2025. This move comes amid rising import costs and a weakening Indian rupee, prompting the luxury automaker to adjust its pricing strategy to maintain profitability and operational sustainability.

This move comes in response to mounting economic pressures, including a nearly 10% depreciation of the Indian rupee against the Euro over the past four-five months, which has substantially increased the cost of importing vehicles and components.

In terms of specifics, the price hikes vary significantly across models. For instance, the C 200 has seen a modest increase from ₹59.4 lakh to ₹60.3 lakh, while the GLC 300 4MATIC has gone from ₹76.8 lakh to ₹78.3 lakh. The E 200 now costs ₹81.5 lakh, up from ₹79.5 lakh. The EQS SUV 450 4MATIC has jumped from ₹1.28 crore to ₹1.31 crore. 

This price revision places Mercedes-Benz in line with other luxury automakers like Audi and BMW, who have also adjusted prices in recent months due to similar economic challenges.

Mercedes-Benz India has stated that it is working to increase local assembly and sourcing to reduce dependency on imports. This could help stabilize prices in the future and make luxury more accessible to Indian buyers.

As the Indian luxury car market continues to evolve, these pricing strategies reflect the broader global economic shifts and the increasing cost of maintaining premium automotive standards in a volatile currency environment.

While the price hike may be disappointing for prospective buyers, it reflects broader economic realities and the challenges of operating in a globalized automotive market. For those considering a Mercedes-Benz, now might be the time to act before the second phase of the expected hike kicks in this September.

 

List of Mercedes-Benz India Price 2025

Here is the updated price list of Mercedes-Benz for 2025:

Model	Old Price	New Price
GLA 200	50,80,000	51,50,000
GLA 220d 4MATIC	53,80,000	54,50,000
GLA 220d 4MATIC AMG Line	55,80,000	56,50,000
C-Class C200	59,40,000	60,30,000
C-Class C220d	60,30,000	61,20,000
C-Class C300	66,25,000	67,25,000
GLC 300 4MATIC	76,80,000	78,30,000
GLC 220d 4MATIC	77,80,000	78,30,000
E-Class E200	79,50,000	81,50,000
E-Class E220d	82,50,000	84,00,000
E-Class E 450 4MATIC AMG Line	92,50,000	94,50,000
GLE 300d 4MATIC AMG Line	99,00,000	1,01,50,000
GLE 450 4MATIC	1,11,60,000	1,14,00,000
GLE 450d 4MATIC	1,16,70,000	1,19,00,000
CLE 300 4MATIC CABRIOLET	1,11,30,000	1,15,00,000
EQS SUV 450 4MATIC	1,28,00,000	1,31,00,000
EQS SUV 580 AMG Line	1,42,00,000	1,45,00,000
GLS 450 4MATIC	1,33,90,000	1,37,00,000
GLS 450d 4MATIC	1,38,90,000	1,42,00,000
S-Class S 350d	1,83,00,000	1,86,00,000
S-Class S 450	1,93,00,000	1,97,70,000
Mercedes-AMG GLC 43 4MATIC Coupe	1,11,30,000	1,15,50,000
Mercedes-Maybach S 580 4MATIC	2,77,30,000	2,83,00,000

(Note: Prices mentioned are ex-showroom basis for the specified variants as of 09 June 2025 and subject to change. Always confirm prices with the dealer.)