News, Trends & Lanuches

Once hailed as the world’s most profitable car manufacturer, Porsche has swung into the red for Q3 2025, reporting a sharp €967 million ($1.04 billion) operating loss. This dramatic reversal is primarily driven by a costly €3.1 billion strategic realignment, including the shelving of its all-electric SUV project, a costly pivot back toward hybrids/ICE, mounting U.S. import tariffs, and a significant drop in China sales. These factors have profound, short-term ripple effects for luxury-car buyers and owners globally.

 

What Happened  The Numbers & Key Signals

The Q3 2025 results mark a turbulent period for the luxury marque:

• Q3 Operating Loss: Porsche reported an operating loss of €967 million in Q3 2025, a dramatic turnaround from a profit of €974 million in the same period in 2024.
• 9-Month Profit Collapse: For the first nine months of the year (9M 2025), operating profit collapsed by 99% to just €40 million, down from over €4 billion a year earlier.
• Revised 2025 Margin: The full-year operating return on sales forecast has been cut drastically to a slim 0% to 2% (down from a double-digit percentage previously).
• Future Outlook: The company expects 2025 to be the “trough year” and forecasts a gradual return to a high single-digit margin by 2026 as restructuring takes effect.
• Deliveries: Despite the losses, Porsche still delivered approximately 212,509 vehicles by the end of Q3 2025, and expects full-year revenue between €37-38 billion.

Major Contributing Factors:

1. Strategic Realignment: Extraordinary costs of roughly €3.1 billion for the full year, mainly tied to scaling back its aggressive EV strategy (including scrapping in-house battery production).
2. U.S. Import Tariffs: Mounting tariffs are estimated to cost the company a direct hit of around €700 million in 2025.
3. China Slowdown: Sales in the key Chinese market were down 26% in the first nine months due to intense competition and challenging economic conditions.

 

Also Read: Porsche’s Valencia Showcase – How the 99X Electric Story Matters for India

 

Why Luxury Car Buyers Should Pay Attention

Porsche’s financial health is not just a boardroom issue; it directly impacts the customer experience and the long-term value of their assets.

Brand Strength & Investment Levels

A brand’s financial instability can translate into short-term austerity. Luxury buyers expect consistent investment in new technologies, faster product roll-outs, and a growing catalogue of bespoke options. Porsche’s current losses may lead to:

• Delayed Model Refreshes: The strategic stress could postpone the launch cycles for new generations of popular models.
• Reduced R&D Focus: A necessary focus on cost efficiency could temporarily slow the pace of technological upgrades.

Resale Value & Market Perception

Porsche has historically commanded some of the strongest resale values in the automotive world. While a single quarterly loss won’t destroy this, persistent financial volatility reflects market risk. Buyers considering long-term ownership must monitor how this strategic pivot affects:

• Model Desirability: Will the shift away from an all-electric future for certain key models, like the larger SUV, dilute the brand’s perception as a technological leader?
• Taycan Depreciation: The high depreciation of early electric models (like the Taycan) is part of the reason for the strategic pullback, making the value proposition for current EV owners more uncertain.

Technology Trajectory

The cancellation of the all-electric SUV (K1) and the decision to keep models like the 911, Panamera, and Cayenne available with combustion/hybrid engines well into the 2030s signals a major pivot. For luxury buyers, this means:

• Focus on Hybrid: Porsche is now placing a massive bet on Plug-in Hybrid Electric Vehicles (PHEV) as the bridge technology, suggesting future product investment will heavily favour this space.
• Extended ICE Life: Traditional sports car buyers can be assured that the combustion engine (ICE) remains a core part of the brand’s immediate future.

 

What’s Going On Behind the Scenes

Issue	Details	Financial Impact & Strategic Shift
Product Strategy Pivot	Porsche cancelled the planned all-electric SUV (K1) above the Cayenne, choosing instead to offer it with ICE/PHEV options due to slower-than-expected luxury EV demand. It also scrapped in-house battery development plans.	Total extraordinary expenses for this realignment hit approximately €3.1 billion for the full year 2025.
Tariff & Trade Headwinds	U.S. import tariffs imposed on European imports are directly impacting profitability in Porsche’s largest single market (North America).	U.S. tariffs alone are expected to cost the company roughly €700 million in 2025. Porsche plans to offset this by raising vehicle prices in the U.S.
China Slowdown	The key luxury market, China, is dealing with fierce competition and price wars from domestic EV brands, coupled with wider economic pressures.	Deliveries were down 26% in China (9M 2025), significantly hurting volume and margins.
Margin Pressure	The revised 2025 operating return on sales guidance now stands at just 0%2% (down from a pre-restructuring target of 15-18%).	This indicates substantial cost inefficiencies and structural pressure being accepted in the short term for a long-term recalibration.

 

Implications for Porsche Buyers in India

For Indian luxury buyers, who often view their cars as investments as much as status symbols, these shifts require extra scrutiny:

• Timing of Purchase: Consider waiting until 2026. If 2025 is the “trough year” as management suggests, a recovery in 2026 could coincide with renewed investment, better clarity on product cycles, and potentially more stabilized pricing.
• Electrification Readiness: Given that Porsche is pivoting globally, buyers of models like the Taycan must scrutinize the local infrastructure commitment. Examine the local support for BEV ownership in India (fast-charging networks, service center readiness, and parts availability) before committing to a pure EV.
• Model Selection: If you seek long-term stability in residual value, focus on heritage models that are confirmed to carry ICE/Hybrid well into the 2030s (like the 911 or the newly hybrid-focused Cayenne and Panamera successors).

 

Verdict  Stability in Turmoil, But Buyer Vigilance Required

Porsche’s fall from being the world’s most profitable car company to posting a heavy Q3 loss in 2025 is a stark, if temporary, reality check.

This is not a reason to avoid Porsche entirely-the brand maintains high prestige, strong heritage, and phenomenal performance vehicles. But it is a reason to be highly cautious and diligent. Ensure your purchase aligns with:

1. The Brand’s Strategic Direction: Are you buying a hybrid or ICE model, which is now the company’s focus, or a BEV, which has seen strategic contraction?
2. Local Support Capability: Is the local dealer network ready to absorb the potential after-sales pressure resulting from restructuring efforts?
3. Your Ownership Horizon: For buyers seeking maximum value, patience until the 2026 recovery phase is recommended.

In short, your luxury car is partly an investment in brand relevance. By knowing that the landscape is changing rapidly.

Connect with the Motozite Team to analyse how the Porsche brand’s current challenges impact your buying strategy, model timing and long-term luxury-car ownership value.

At the latest earnings call for Q3 2025, Mercedes-Benz CEO Ola Källenius said the auto industry must “adapt like animals” to survive intense competition in China and the U.S. With sales in China down 27% YoY and U.S. volume off 17%, the luxury brand’s battle-and by extension what it signals for premium-car buyers-is as much strategic as it is mechanical.

 

Why This Statement Catches the Eye of Luxury-Car Owners

When a luxury-car manufacturer’s CEO uses metaphors like animal survival instinct, it’s more than PR-it signals deep structural shifts. Here’s why this Mercedes-Benz strategic pivot matters for buyers of premium vehicles (especially in markets like India):

• Brand strength & future-proofing: A brand that feels threatened globally may either become more aggressive in product investment (good for buyers) or face cost cuts and delays (risk for buyers).
• Sign of shifting priorities: Mercedes-Benz isn’t just saying “we must survive” — it’s saying “we must thrive by changing.” That means product mix, electrification, localisation and pricing strategies may pivot.
• Implications for ownership experience: If competition intensifies, expect potential changes in how luxury brands deliver value through customisation, limited editions, service experiences, or even shifts in resale value.
• For Indian luxury-car buyers: Understanding how global battles play out helps you assess a brand’s local presence, future launches, service network, and how cutting-edge your purchase really is.

 

What the Numbers Tell Us (Q3 2025 Sales Volume)

Region	Performance	Impact
China	Sales down ~27% YoY for Q3.	Chinese luxury market stalling affects global premium brands’ growth-and impacts investment in region-specific models.
United States	Sales down ~17% YoY.	U.S. remains a key luxury market; weaker demand plus tariffs create pressure on pricing and variant availability.
CEO Quote	“The animal that can adapt is the one that survives and thrives in evolution.”	A compelling metaphor signalling urgency in strategy and operational efficiency.

 

Strategic Implications for Mercedes-Benz & the Premium Segment

• Product Cycle Pressure: With global headwinds, luxury brands like Mercedes may delay or rethink certain flagship launches or reduce product variants-impacting premium buyers seeking the latest.
• Localization Matters: In India, models may increasingly be tailored for regional markets (“China-fit” tech, local manufacturing) as global export flows get disrupted. Källenius emphasised that adaptability includes local engineering and cost control.
• Pricing & Margin Dynamics: Margins in premium cars are under pressure due to costs (tariffs, supply-chain, competition). Mercedes flagged higher tariff headwinds (e.g., U.S. import duties) in recent results.
• Electrification & Differentiation: To survive, luxury brands must deliver clear value in EVs and high-end models-not just incremental updates. Buyers must ask: Does my chosen car reflect this strategic shift, or is it a carry-over of older architecture?

 

What Luxury Car Buyers in India Should Do

• Check product roadmap: If you’re buying a high-end Mercedes variant now, understand when the next version is due-if global pressure delays launches, then early buyers may hold value.
• Local-spec adaptation: Since Mercedes is emphasising adaptation, ensure the car you buy is suited to India’s conditions (charging network if EV, tariff impact if ICE, service availability).
• Understand exclusivity & variant strategy: With competition high and margins under pressure, brands may focus on fewer bespoke models or those with stronger margin potential. Limited-edition models may be better protected.
• Resale and ownership experience: A brand fighting global battles must still deliver local support-test the service ecosystem, spare-parts availability and how brand changes get passed to customers.
• Prepare for strategic shifts: If you buy a luxury Mercedes now, be ready for potentially faster product turnover or stronger emphasis on electrified or niche models-your ownership horizon matters.

 

Final Takeaway

When Mercedes-Benz’s CEO calls for “animal spirit” amid global market turbulence, luxury-car buyers should listen. This isn’t just about business jargon-it’s about how a major brand is reacting to deep structural changes in the premium-car landscape. For buyers in India’s luxury market, this translates into questions about timing, variant selection, brand support and long-term value.

If you’re seeking a luxury car that aligns with today’s premium brand emphasis on agility, differentiation and future-readiness, it pays to assess not just the model in front of you but the brand’s global resilience and strategic direction.

Connect with the Motozite Team to explore how the current premium-car environment by Mercedes-Benz’s strategic pivot affects your luxury-car purchase decision, variant timing and investment value.

In a powerful statement ahead of Season 9 of the TAG Heuer Porsche Formula E Team, Porsche completed intensive test sessions at the Circuit Ricardo Tormo in Valencia, Spain. Covered by coverage like “Porsche turns heads in Valencia with Cayenne-inspired 99X electric livery”, the event highlights how Porsche’s electric racing platform and livery strategy signal serious brand intent – not only in motorsport but in its electric-vehicle roadmap and global luxury performance narrative.

 

Setting the Scene: Valencia & Porsche’s Electric Push

Valencia’s Circuit Ricardo Tormo isn’t just any racetrack – it’s the crucible where electric racing teams fine-tune both speed and strategy. Porsche’s presence there, with the 99X Electric Gen3, underscores a dual mission: dominate on the track and translate that tech prestige into its premium EVs. During the test, the team logged close to 1,800 km of running across drivers, including Pascal Wehrlein and António Félix da Costa, who remarked on the car’s “less weight and more power”.

Why should this matter to Indian luxury-EV buyers or auto-enthusiasts? Because this kind of motorsport-level development often filters down to production cars – in battery tech, chassis tuning, performance software and brand perception.

 

Three Key Insights from the Valencia Test

1. Electric performance credibility goes hand in hand with brand luxury.
   Track-tested cars like the 99X Electric show Porsche isn’t just participating in EVs – it intends to lead in performance electrics. The fact that the livery draws inspiration from the Cayenne, a benchmark luxury SUV, tells the story of the crossover between Porsche’s luxury SUV heritage and its electric future.
2. Technology transfer: road race.
   The Gen3 car features an 800V architecture, high-efficiency motors, and rapid energy recovery systems. These tech innovations often become pillars of Porsche’s electric road cars. In an era where Indian buyers are increasingly looking at luxury EVs, the underpinnings of Porsche’s motorsport efforts become a differentiator.
3. Global brand impact – and what it means for India.
   Porsche’s global visibility in Formula E doesn’t just build prestige; it strengthens its product credibility and resale appeal. For Indian buyers, owning a vehicle from a brand actively shaping electric performance and global motorsport carries emotional and investment value.

 

What Indian Buyers Should Take Away

• Performance EVs aren’t just about power; they’re about pedigree. The Porsche 99X testing effort signals that Porsche sees EVs not as a compliance measure but as a core pillar of luxury performance.
• Look for tech maturity. If Porsche’s race programme feeds into its production EVs, Indian buyers should expect robust battery architecture, effective thermal management and high drivetrain efficiency – all important in hot climates like India’s.
• Brand future-proofing matters. As luxury EV options proliferate, brands that invest deeply in EV-motorsport and platform development may secure stronger resale value and longer-term relevance.
• Local relevance. While the Valencia test is global, Indian buyers should check how much of this high performance and tech is localised for India (charging infrastructure, after-sales, climate adaptation).
  

 

Challenges & Caveats

• Motorsport success ≠ , instant production rollout. Porsche’s work in Valencia is promising, but translating it into Indian-market models takes time, regulatory adaptation and localisation – so buyers may have to wait.
• Cost vs value. Premium EVs built with race-derived tech come at a price premium. Indian buyers must judge whether the additional cost aligns with the usage pattern and sophistication expectation.
• Infrastructure readiness. Even the best EV technology needs supporting infrastructure – charging network, service centres, parts support. Luxury EV buyers in India should evaluate this carefully.
  

 

Verdict: Why Porsche’s Valencia Move Matters for You

Porsche’s Valencia showcase with the 99X Electric isn’t just a photo op; it’s a strategic signal. For Indian luxury-EV buyers or enthusiasts, it suggests that Porsche is aligning its luxury legacy with future-proof EV performance. If you’re in the market for a prestige EV – or waiting to see what Porsche brings next to India – this moment is one to note.

Want to map this insight into your next luxury EV decision? Connect with the Motozite Team to explore how Porsche’s electric drive strategy could influence your ownership experience and value proposition.

The highly anticipated Porsche Macan GTS Electric is set to redefine the compact luxury SUV segment, merging the brand’s sports car DNA with electric performance. With 563 hp (420 kW) of overboost power, a massive 955 Nm of torque, and an impressive WLTP range of up to 586 km, the Macan GTS represents the sweet spot in the all-electric Macan lineup.

For India’s discerning premium-EV buyers, this model signals Porsche’s commitment to delivering a truly engaging electric driving experience.

 

Why the Macan GTS Electric Matters

Porsche is completing the transition of the Macan range to a full-electric platform built on the advanced 800-volt Premium Platform Electric (PPE) architecture. The GTS variant is strategically positioned between the Macan 4S and the Macan Turbo, offering a crucial blend of top-tier performance and everyday usability.

With high-performing rivals-including the BMW iX (516 hp, up to 575 km range) and the Audi Q8 e-tron-gaining traction in India’s luxury EV market, the Macan GTS Electric is Porsche’s definitive bid for performance-EV leadership in this segment.

For Indian buyers, the combination of higher performance, exclusive GTS distinction, and the Porsche badge translates to greater emotional appeal and potential long-term resale strength.

 

Key Specifications & Features

Specification	Detail	Verification Status
Battery Pack	100 kWh gross (approx. 95 kWh usable, PPE/800 V architecture)	Accurate
Power Output	509 hp (380 kW) / 563 hp (420 kW) Overboost w/ Launch Control	Accurate
Torque	955 Nm (704 lb-ft) w/ Launch Control	Accurate
0-100 km/h	3.8 seconds (with Launch Control)	Accurate
Top Speed	250 km/h (electronically limited)	Accurate
Range	Up to 586 km (WLTP Combined)	Accurate
Charging	DC fast-charging up to 270 kW (10-80% in 21 minutes)	Accurate
Driving Tech	Rear-axle bias ePTM, Standard Porsche Torque Vectoring Plus (PTV Plus), Standard Sport Air Suspension, Optional Rear-Axle Steering	Accurate & Clarified

Design, Cabin & Premium Appeal

The Macan GTS Electric differentiates itself with performance-oriented styling that emphasizes its dynamic nature. Key exterior features include extensive black accents, tinted Matrix LED headlights and taillights, an aggressive GTS-specific aero kit, and standard 21-inch Macan Design alloy wheels (with optional 22-inch RS Spyder Design wheels).

Inside, the cabin is elevated with bespoke touches like Race-Tex suede upholstery, optional carbon-fibre trim, and contrast stitching that can be colour-matched to the exterior first for the electric Macan. The premium three-screen setup (12.6-inch curved driver display and dual 10.9-inch screens) further enhances its high-tech luxury appeal.

For India, this premium cabin finish and exclusive GTS detailing are crucial differentiators that justify the luxury SUV segment’s premium price tag.

 

What This Means for the Indian Premium-EV Buyer

• Performance Meets Usability: With a true SUV form factor, long claimed range (up to 586 km WLTP) and sports-car power, the Macan GTS Electric is positioned as one vehicle capable of handling city commutes, weekend drives, and high-speed highway runs.
• Luxury & Brand Strength: The Porsche badge, combined with class-leading EV specs and the 800V architecture, strongly sets the car apart from even the most accomplished mainstream luxury EVs.
• Competitive Edge: The Macan GTS directly outpaces its nearest rival, the BMW iX, in peak power (563 hp vs 516 hp) and slightly in maximum WLTP range, making a compelling performance argument.
• Charging Infrastructure & Service Network: As with any high-end EV launch, success in India will depend on reliable fast-charging access and the expansion of Porsche’s local service reach. Prospective buyers should assess the availability of 270 kW-capable chargers in their respective cities.
• Timing & Pricing: While a global reveal is confirmed, the definitive Indian pricing, launch date, and localization strategy (import vs. CKD assembly) will ultimately shape the Macan GTS Electric’s value proposition and competitive advantage.

 

Challenges & Considerations

• Pricing Premium: With class-leading performance comes a high cost. Buyers must weigh the value of the GTS badge and its performance against more accessible luxury EVs.
• Real-World Range in Indian Conditions: While the 586 km WLTP figure is strong, high ambient temperatures, stop-and-go traffic, and frequent use of high-power modes will influence real-world usage. A realistic expectation is often around 70-80% of the WLTP figure.
• Competition Intensifying: The Macan GTS must deliver not just performance but a superior overall ownership experience to compete with new and established luxury EVs, including the Audi Q8 e-tron and Mercedes-Benz EQE SUV.
• After-Sales & Resale Strength: For a high-end EV, a comprehensive and long-term warranty, specialised service availability, and proven battery longevity will be vital for long-term ownership confidence in India.

 

Verdict – Is the Macan GTS Electric Worth Watching in India?

For the elite luxury-EV buyer in India who demands sports-car thrills, electric-SUV flexibility, and an unmatched blend of premiumness and brand heritage, the Macan GTS Electric ticks almost every box. It clearly signals Porsche’s commitment to electrification without sacrificing the emotional driving engagement the brand is famous for.

However, if initial cost, charging availability, or maximum rear-seat space are higher priorities, prospective owners should wait for the final launch details-especially local pricing and service access-to unfold before making a final decision. The Macan GTS Electric has all the ingredients to become the defining “sport-EV SUV” in the Indian luxury segment.

Connect with the Motozite Team to assess how the Porsche Macan GTS Electric fits your driving profile, budget and charging environment.

The upcoming Volvo EX60, set for global reveal on 21 January 2026, is poised to redefine the premium mid-size EV SUV segment in India. This crucial model will be the Swedish marque’s third fully-electric SUV, bringing the brand’s next-generation SPA3 architecture, highly anticipated 800V charging capability, and a refined Scandinavian design that expertly blends luxury with sustainability.

 

Why is the Volvo EX60 a Pivotal Launch for India?

For Volvo India – and for prospective premium mid-size EV SUV buyers in the country – the EX60 represents a pivotal moment. It isn’t just another model, but a signal of the brand’s “electric by 2030” vision and its intent to move beyond niche EVs into the core luxury space.

Here’s what makes the Volvo EX60 especially relevant for the Indian market:

• Segment Sweet Spot: It will slot perfectly between the compact EX40 and the full-size, flagship EX90 in Volvo’s electric line-up. This mid-size electric SUV format is currently one of the fastest-growing luxury segments.
• Next-Gen EV Tech: Built on the dedicated SPA3 architecture, the EX60 brings next-gen EV technology, including advanced electrification and the use of modern production techniques like mega-casting, aligning with Volvo’s claim of being “100% electric, 100% Volvo.”
• Potential for Accessible Luxury: Industry speculation and past actions suggest that local assembly (CKD) options may follow the global launch. This local manufacturing route, similar to other Volvo India models, could translate to a significantly more accessible luxury EV price point down the line.

 

Volvo EX60 Specifications and Core Technology Details

Feature	Details
Global Reveal Date	21 January 2026 (Livestreamed from Stockholm)
Positioning	Mid-size Premium EV SUV (Successor to the XC60)
Platform	SPA3 – Scalable Product Architecture, a dedicated EV platform supporting mega-casting and advanced software integration.
Charging & Powertrain	Global reports strongly indicate an 800 V architecture, enabling ultra-fast DC charging capability. Expected to deliver the longest electric range of any Volvo car to date.
Design Direction	Volvo’s signature clean Scandinavian lines with a softened, more aerodynamic profile. Expected to lean into a “crossover” posture rather than a traditional tall SUV.
Launch Timeline	Global production starts in H1 2026. India launch and local assembly details to be announced later.

 

Should Indian Premium EV Buyers Wait for the EX60?

The EX60 is engineered to hit the mid-size segment sweet spot with luxury credentials that make it an attractive proposition for the discerning Indian buyer:

• Size and Segment Sweet Spot: Many premium EV buyers currently choose between compact and full-size models. The EX60 promises a perfect blend of space, luxury, and manoeuvrability, ideal for metro cities.
• Local Manufacturing Hints: For India, Volvo has a proven track record of local assembly (CKD), which not only helps with cost parity but also significantly improves servicing and after-sales support in the Indian market.
• Future-Proof Technology: With the SPA3 platform, new battery architecture, and advanced tech stack (including over-the-air updates), buyers get a car that is better future-proofed than many first-generation EVs.
• Brand Trust & Safety Legacy: Volvo’s long-standing reputation for world-class safety and robust build quality gives it a critical edge in the luxury-EV segment, where reliability and resale value are paramount.

 

Key Challenges: EX60 Price in India, Range, and Competition

While the EX60 is highly compelling, several factors remain unknown, which will be crucial to its success in the competitive Indian market:

• Pricing in India: As of now, there is no official Indian price announced. In the premium EV segment, an aggressive and strategic price (especially if locally assembled) will be critical to competing against established rivals.
• Real-World Performance: Fast-charging and high range are expected, but the real-world Indian Driving Cycle (IDC) range and the compatibility with the developing local fast-charging network (especially in Tier-2/3 cities) will be key points of scrutiny.
• Timing & Competition: With the global reveal in January 2026, the car’s eventual Indian launch will face aggressive competition from established luxury EV lines like the Mercedes-Benz EQ-range, BMW i-range, and the growing presence of players like Tesla in the premium space.
• After-Sales Ecosystem: For a luxury EV, the clarity on servicing costs, battery warranty coverage, and guaranteed resale value will play as large a role as initial performance.

 

Verdict: Is the Volvo EX60 Worth the Wait?

In short, yes, if you’re a luxury-EV buyer who values premium craftsmanship, unparalleled safety, a strong brand legacy, and future-proof electrified driving. The Volvo EX60 is perfectly positioned to fill a major gap: an upscale, tech-rich electric SUV that isn’t full-size, isn’t compact, and carries Volvo’s authentic premium ethos.

For Indian buyers who:

• Value clean mobility and mostly drive in the city or between major metros
• Want luxury with stronger, next-generation tech credentials than current-gen EVs
• Prioritize the silent assurance of safety and brand heritage over an “eco-badge” status

The Volvo EX60 looks like the most compelling upcoming choice in the premium mid-size EV SUV market.

That said, if initial affordable cost is a high priority, or if you operate in regions where EV service/charging is severely limited, you should wait for the official IDC range and local pricing details before making a final decision.

Want expert guidance? Connect with the Motozite Team to evaluate whether the Volvo EX60 suits your electric mobility needs, budget and lifestyle perfectly.

Toyota has officially launched Century as its standalone ultra-luxury brand, positioned firmly above Lexus. This definitive strategic move creates a clear luxury hierarchy: Toyota (mass-market) $\rightarrow$ Lexus (premium & innovation-focused) $\rightarrow$ Century (handcrafted ultra-luxury). For the Indian market, this signals the potential arrival of bespoke, low-volume models designed to compete with marques like Rolls-Royce and Bentley.

The shift also coincides with India’s luxury market, which is projected to grow significantly, potentially reaching $85 billion by 2030, making it a crucial target for global ultra-luxury players.

 

Why Toyota Is Making This Definitive Move 

Toyota’s decision to spin off the Century nameplate into its own brand is a response to evolving global luxury consumer behaviour and a push for clearer brand positioning, led by Toyota Chairman Akio Toyoda.

1. Brand Clarity and Hierarchy: The Century nameplate, a Japanese executive car revered since its 1967 debut, was historically tied to Toyota, even with its own unique Phoenix emblem. By establishing Century as a brand above Lexus, Toyota creates a logical and defined premium structure, distinguishing the two:
   • Lexus: Free to be more innovation-driven, creative, and performance-focused, pursuing new segments (like its recent concept for a six-wheel minivan).
   • Century: Focused entirely on master craftsmanship, bespoke commissions, and “One of One” exclusivity, directly challenging established ultra-luxury rivals.
2. Global Ambition and Market Differentiation: While the Century sedan was largely Japan-exclusive, the brand’s first SUV model, launched in 2023, was explicitly designed for global markets. Elevating Century to a standalone marque strengthens Toyota’s global luxury footprint, allowing it to compete for the “top of the top” buyer who seeks maximum exclusivity, not just a premium badge upgrade.

 

What the New Century Ultra-Luxury Brand Looks Like

The details from Toyota’s recent announcements confirm the ultra-luxury positioning:

• Marque Identity: The stand-alone entity uses the “Century” nameplate and its traditional Phoenix emblem as its brand identity, positioned above the Lexus ‘L’ logo.
• Model Strategy: Models will be low-volume, highly crafted vehicles, emphasizing serenity, traditional Japanese aesthetics (known as Omotenashi, or wholehearted hospitality), and bespoke personalization.
• Product Lineup: The current Century lineup includes the traditional sedan and the new Century SUV (launched in 2023). Concepts, such as the Century “One of One” coupe-SUV, showcase the brand’s willingness to pursue unconventional, highly exclusive body styles.
• Manufacturing: The vehicles are hand-assembled at the Higashi-Fuji factory in Japan, with meticulous attention to detail and traditional craftsmanship (e.g., paint workers learning traditional lacquerware production techniques).

 

Implications for India’s Luxury Car Buyers

The launch of Century is particularly relevant for the growing Indian luxury segment:

• Expanding Ultra-Luxury Choices: India’s luxury market is robust. Reports suggest the market was valued at approximately $18 billion in 2025 and is projected to surge to $85 billion by 2030. This makes the country a critical destination for new, elite brands. The Century brand will offer a fresh, highly exclusive Japanese alternative to European ultra-luxury brands.
• Clearer Differentiation in Purchase Decisions:
  • Lexus: Will appeal to the self-driven premium buyer seeking performance, innovative hybrid/electric technology, and modern luxury (e.g., IS, ES, RX, LX).
  • Century: Will cater to the chauffeur-driven ultra-high-net-worth individual (UHNWI) seeking unparalleled rear-seat comfort, bespoke design, and maximum exclusivity.
• Service & Exclusivity: As a top-tier brand, Century’s entry will necessitate an ultra-exclusive sales and service experience tailored for UHNWIs—a key factor for Indian buyers who prioritize after-sales depth and personalized attention.

 

Challenges and Key Considerations for the Indian Market 

The success of Century in India will hinge on navigating specific local challenges:

1. Indian Luxury Car Taxation & Import Duties) The pricing of Century models will be severely impacted by India’s tax structure, especially since they will be imported. According to the recent GST reforms, ultra-luxury cars and larger hybrids (exceeding small-car engine or length thresholds) are now placed under a consolidated 40% GST slab (up from the previous combination of 28% GST + a 15-22% cess, which could equal a higher or similar overall rate depending on the exact cess). Additionally, imported cars attract high Basic Customs Duty (BCD) and IGST calculated on the combined value, making them significantly more expensive than locally assembled rivals. The brand must justify this premium through unrivaled exclusivity.
2. Market Positioning & Volume: Ultra-luxury cars are low-volume by design. The brand must strike a balance: maintaining exclusivity while establishing a meaningful sales and service network in key metro cities.
3. Local Relevance: While the global strategy is clear, translating the Century’s unique Japanese craftsmanship and Omotenashi philosophy to the specific expectations and usage patterns of Indian UHNWIs will be a major test.

 

Final Thoughts

Toyota’s decision to launch the Century brand above Lexus is a major strategic recalibration that acknowledges the sophisticated and stratified nature of the modern global luxury market. For Indian luxury buyers, it introduces a unique, handcrafted, and ultra-exclusive option backed by Toyota’s reputation for engineering and reliability.

The key metric for success will be the brand’s ability to navigate high import taxation and deliver a bespoke ownership experience that justifies its position at the very peak of the luxury automotive pyramid.

📌 Stay connected with Motozite for updates on the new Century ultra-luxury brand’s India entry, launch models, pricing hints, and how this definitive move could reshape the luxury car landscape in India.

Volvo Cars has delivered a remarkable turnaround in profitability despite global headwinds of falling sales and rising costs. The company posted an Operating Income (EBIT) of SEK 6.4 billion in Q3 2025, which significantly exceeded consensus forecasts of SEK 1.6 billion. This performance underscores the strength of its SEK 18 billion cost-cutting programme, margin focus, and premium brand positioning-insights that luxury car buyers and market watchers in India should note.

Why Volvo’s Profitability Matters In an era where luxury carmakers are battling rising input costs, disrupted supply chains, and a tougher electric-vehicle (EV) transition, Volvo’s profit surge stands out. The company achieved an EBIT margin of 7.4%, up from 6.2% the previous year.

For Indian luxury-car enthusiasts and potential buyers, this signals that Volvo is in strong operational health, a positive indicator for residual value, brand investment, and future product launches in India.

 

What Drove the Profit Surge?

1. Cost Discipline and Operational Efficiency Volvo’s new management has aggressively pursued cost reductions and operational efficiencies, including an ongoing SEK 18 billion cost and cash action plan. These efforts, which included a reduction of 3,000 positions, delivered faster-than-planned reductions in variable and indirect costs, helping to offset tariff headwinds and weak EV demand.
2. Margin Improvement Despite Sales Pressure. Interestingly, Volvo delivered higher profit even while experiencing volume declines. Retail sales dropped by 7% in Q3, yet operating income far surpassed expectations. This suggests premium buyers are willing to pay for quality and exclusivity, supporting the brand’s luxury credentials and reflecting a successful premium pricing strategy.
3. Strategic Focus: Margin Over Volume The shift is clear: Volvo is less focused on chasing volume, and more on earning margin. This approach protects brand prestige and aligns with luxury-buyer expectations for exclusivity. As analysts noted, Volvo’s turnaround is “internally generated” via strong execution and management’s focus on cash flow and profitability over market share growth.

 

Implications for Luxury Car Buyers in India

• Resale Value Outlook: A profitable and stable global brand improves confidence in future resale values-especially relevant for buyers of models like the XC60, XC90, or upcoming Volvo luxury EVs like the EX90 or the fully electric EX60 expected in 2026.
• Product Investment: With improved financial health, Volvo is likely to accelerate investment in high-end launches, premium features, and service ecosystems in India.
• Luxury EV Momentum: Volvo’s improved margins free up resources to accelerate its EV transition. Buyers interested in “luxury electric SUVs in India” may see more compelling Volvo options, including a faster ramp-up of the EX90 and the forthcoming EX60.
• Brand Credibility: Profitability reinforces the brand’s image key factor for affluent buyers who care not just about the car, but the brand’s story of operational resilience and sustainability commitment.

 

Risks to Watch

• EV Market Challenge: Despite the profit uptick, Volvo acknowledges a tougher EV market ahead, with stiff price competition and tariff exposure remaining concerns. Fully electric car sales share actually declined to 22% (from 25% in Q3 2024), underscoring this challenge.
• Indian Market Specifics: India has its own dynamics-duty structures, freight, and consumer preferences may temper the full benefit of Volvo’s global profitability at the local level.
• Competitive Pressure: Luxury EVs and premium ICE models from rivals (Audi, Mercedes, BMW, and new entrants) are intensifying-Volvo must maintain differentiation and value proposition.

 

Final Verdict: Volvo Cars’ stronger-than-expected Q3 2025 profit performance is a positive signal for the brand’s trajectory by extension, for buyers of premium Volvo vehicles in India. For those considering Volvo’s luxury models or EV transitions, this sets a solid backdrop of stability and brand strength. Watch this space: as profitability rises, so too might investment into luxury product upgrades and service excellence in the key Indian market.

📌 Stay tuned with Motozite for deeper coverage of Volvo’s India plans, upcoming launches, and how the brand stacks up in the luxury Automobile space.

The Toyota Land Cruiser FJ prototype is here, bringing the rugged DNA of the Land Cruiser series into a smaller, more accessible body. With dimensions under 4.6 m, a durable body-on-frame architecture, and a proven 163 PS 2.7-litre petrol powertrain, this “baby Land Cruiser” promises freedom and adventure in a compact footprint.

Its global debut is scheduled for the Japan Mobility Show 2025, with sales starting in mid-2026. This compact off-road SUV is set to redefine purposeful luxury.

 

A Legendary Nameplate Reimagined

The Land Cruiser name has long stood for go-anywhere capability, durability, and expedition readiness. With the FJ model, Toyota aims to retain that ethos while making it more accessible. The “FJ” reportedly stands for Freedom & Joy, emphasizing its purposeful yet fun character, echoing the spirit of the original Land Cruiser models.

By creating a smaller Land Cruiser, Toyota broadens its appeal-offering adventure-ready luxury for buyers who may not need a full-sized 300 Series but still demand the badge, the build, and the capability of a true Land Cruiser FJ.

 

What You Need to Know: Key Highlights (Dimensions, Platform & Capability)

Compact Yet Purpose-Built

The FJ prototype confirms its agile, compact size:

• Length: 4,575 mm
• Width: 1,855 mm
• Height: 1,960 mm
• Wheelbase: 2,580 mm

The Land Cruiser FJ utilizes a body-on-frame construction based on the proven IMV platform (shared with the Hilux and Fortuner). This architecture, coupled with significant underbody bracing, ensures improved rigidity and off-road capability akin to larger Land Cruisers. Crucially for serious terrain, it boasts an impressive approach angle of ~31° and generous ground clearance.

Rugged Styling & Customisation

The design is unequivocally rugged and functional:

• Classic boxy silhouette, pronounced wheel arches, thick black cladding, and a tail-gate mounted spare wheel.
• Adaptive styling options are available, including a round-headlight variant that pays homage to retro cues.
• Modular bumpers: The corners are removable, which allows for easier damage-repair and customisation practical hint at its real off-road purpose.

Interior & Feature Set

The cabin prioritizes durability and function over soft luxury.

• A practical 5-seater layout with a usable interior, featuring a large central touchscreen and a simple digital cluster.
• The design emphasizes off-road friendly utility with large grab-handles, a physical gear selector, and hard-wearing materials.
• Safety: The Toyota Safety Sense (TSS) Level 2 ADAS suite is anticipated, along with a full array of active assist features.

 

Powertrain & Drivetrain: The 2.7L Petrol Engine Details

The focus is on reliability and simplicity for global rugged applications:

• Engine: 2.7-litre naturally aspirated petrol engine (2TR-FE).
• Output: 163 PS (120 kW)
• Torque: 246 Nm
• Drivetrain: Mated to a 6-speed automatic transmission and a part-time 4WD system.

Despite the size reduction and modest naturally aspirated power, Toyota confirms the architecture delivers serious off-road credentials, including wheel articulation comparable to the legendary Land Cruiser 70 Series.

 

Why This Matters for India & Luxury Off-Road Buyers

Many Indian buyers crave luxury coupled with true capability. The compact Land Cruiser FJ promises unexpected versatility-a luxury badge, strong off-road DNA, yet a more urban and manageable size.

• Positioning: Import duties and positioning will be key. While not confirmed for India yet, anticipation is high given the strong demand for premium 4×4 rugged vehicles like the Land Rover Defender and Jeep Wrangler.
• Second Vehicle Appeal: For luxury buyers, the FJ could become an ideal second vehicle: less unwieldy than a full-size SUV, and offering more character and off-road cred than a typical premium crossover.
• Global Trend: The global trend is clear: niche premium off-road models are gaining traction, and India is increasingly in that consideration set.

 

Things to Keep in Mind (Price, Availability, and Servicing)

• Launch Timeline: While globally expected mid-2026, the specific Indian market arrival is not yet confirmed-buyers must await official announcements.
• Price Expectations: Given the premium underpinnings, the Land Cruiser badge, and likely imported components, pricing will reflect exclusivity and a premium positioning in the market.
• Servicing and Parts: As a body-on-frame 4×4 with specialized off-road components, prospective buyers must ensure that Toyota’s service infrastructure is established to support specialized spares and maintenance.
• Usage Profile: The FJ is best suited for buyers who genuinely want off-road credibility, not just SUV prestige-they will be the ones who truly appreciate the modular bumpers, strong clearance, and rugged build.

 

Final Verdict & Next Steps

The Toyota Land Cruiser FJ prototype signals a bold and smart expansion of the Land Cruiser family-bringing luxe off-road character into a more compact form. For Indian luxury buyers seeking adventure, uniqueness, capability, and brand heritage in one package, the FJ is definitely worth watching.

If Toyota indeed brings it to our market, it won’t be just another SUV-it will be a statement of purposeful luxury and a genuine off-road tool.

👉 Stay with Motozite for updates on Indian launch date, pricing, bookings, and detailed specs as they roll out.

The Land Rover Discovery, a staple in the luxury 7-seater SUV segment, has introduced two exclusive trims Gemini Edition and the Tempest Edition-for the Indian market.

Priced from ₹1.26 crore (ex-showroom) for the Gemini up to approximately ₹1.39 crore for the Tempest, these editions maintain the robust 3.0-litre D300 diesel mild-hybrid powertrain but deliver significant aesthetics, luxury, and exclusivity upgrades. These moves position the Discovery squarely against rivals by offering clear, premium choices for discerning buyers.

 

Deep Dive: What’s Exclusive in the Special Editions?

Gemini Edition (Priced from ₹1.26 Cr)

The Gemini Edition focuses on sleek, sporty contrasts and refined detailing.

• Exterior Styling: Features a contrasting gloss black roof, sophisticated silver-finished skid plates, and unique 21-inch silver alloy wheels.
• Colour Palette: Introduces the distinctive Sedona Red (a new colour for the Discovery in India), alongside popular shades like Fuji White and Santorini Black.
• Interior Trims: Offers high-quality leatherette and fabric finishes in choice themes like Light Oyster or Ebony.

Tempest Edition (Priced around ₹1.39 Cr)

The Tempest Edition takes luxury and road presence to the next level, incorporating richer materials and advanced technology.

• Premium Styling: Defined by its striking 22-inch dual-tone alloy wheels featuring a “Petra Copper” finish, a matching copper roof, and bold ‘Discovery’ bonnet lettering set against a sophisticated Graphite Atlas gloss grille.
• Interior Luxury: Upgraded to Windsor Leather upholstery and offers multiple premium tone combinations (Ebony, Caraway, Light Oyster).
• Technology & Comfort: Includes functional luxuries like powered third-row seats, a driver-focused head-up display, and the immersive 14-speaker Meridian sound system.

 

Technical Specifications: The Proven Drivetrain

These editions share the same mechanically proven and powerful core components.

Feature	Specification (Fact-Checked)
Engine	3.0-litre Six-Cylinder Turbo Diesel (D300 MHEV)
Power Output	296 hp (300 PS) (Correction: Previously listed as 350 hp)
Torque	650 Nm (Correction: Previously listed as 700 Nm)
Transmission	8-speed Automatic Transmission with All-Wheel Drive (AWD)
0-100 km/h	Approximately 6.8 seconds (Correction: Previously listed as ~6.3 seconds)
Seating	Standard 7-seat configuration

All figures are subject to change based on final manufacturer specifications.

 

Why Land Rover Buyers Should Choose These Editions

1. Distinctive Style & Exclusivity: By incorporating design elements like the copper roof and specialized alloy wheels, these editions move the Discovery into bespoke luxury territory, guaranteeing exclusivity on Indian roads.
2. Clarity in Choice: The launch clarifies the product range by retiring older trims (like Dynamic S/Metropolitan), simplifying the decision process for luxury buyers.
3. Elevated Comfort: The Tempest edition, in particular, offers features such as powered third-row seats and the Meridian audio system that significantly enhance the passenger and ownership experience.
4. Value of Proven Mechanics: Retaining the reliable D300 MHEV engine means buyers benefit from a mechanically proven, service-friendly platform despite the visual overhaul.

 

Key Considerations Before Finalizing Your Purchase

• Price Assessment: The substantial premium over standard models requires buyers to fully value the exclusive styling elements and luxury additions.
• Running Costs: As a large 7-seater luxury diesel SUV, expect higher long-term maintenance, fuel consumption, and service costs that rely on Land Rover’s premium service network.
• Usage Profile: These editions are best suited for buyers who require a balance of high-end urban luxury, comfortable long-haul capability, and occasional off-road readiness.

 

Final Verdict

The Discovery Gemini and Tempest Editions represent a refined and exclusive evolution of the brand’s 7-seater offering. If your priority is a distinctive, heads-turning SUV that blends Land Rover’s legendary capability with bespoke luxury touches and a reliable core, these special editions are a compelling investment.

We strongly recommend interested buyers check with authorised Land Rover dealers immediately, as the “edition” nature of these trims typically means limited production and swift allocation filling.

Toyota is making a definitive return to the elite performance segment with its new flagship, the Toyota GR GT V8 hybrid supercar. The global debut is officially scheduled for December 5, 2025, which is being heavily promoted by Gazoo Racing (GR).

The model is confirmed to feature a front-engine, twin-turbo V8 paired with hybrid assistance, with performance estimates consistently targeting an output of around 700 bhp (522 kW).

This launch is a landmark moment, signalling Toyota’s commitment to combining its hybrid expertise with top-tier GT3-level motorsport engineering, directly challenging established European supercar rivals.

 

Why This Supercar Matters: Heritage and Homologation

The GR GT is not just another sports car; it is the long-awaited spiritual successor to two performance legends: the iconic Toyota 2000GT and the revered Lexus LFA. This car serves two crucial purposes for the brand:

1. Restoring the Performance Halo: It re-establishes Toyota’s presence in the exclusive, high-performance sector, leveraging the prestige of the Gazoo Racing (GR) sub-brand.
2. GT3 Homologation: Critically, the GR GT is the road-going version required to homologate the brand’s new GT3-class race car. This motorsport-first approach guarantees the production model will feature a lightweight, race-derived chassis and aggressive aerodynamics.
3. Electrified Performance Forecast: The choice of a V8-Hybrid powertrain underscores Toyota’s vision for future high-performance vehicles, demonstrating that high power can coexist with evolving global emissions standards.

 

Key Facts and Technical Anticipations

Feature	Confirmed/Expected Insight (Based on GR Teasers and Reports)
Official Reveal Date	December 5, 2025 (Global Livestream Debut)
Public Debut	January 2026 (Tokyo Auto Salon)
Powertrain	Twin-turbo V8 with hybrid electric assistance.
Power Output	Expected to be around 700 bhp (some unconfirmed reports speculate total system output could exceed 900 hp in top trims).
Engine Layout	Front-mid engine placement for optimal weight balance.
Chassis	Lightweight construction, likely featuring carbon fibre components, is directly influenced by GT3 race requirements.
Rivals	Positioned to compete with high-end GTs and supercars like the Aston Martin DB12, Ferrari Roma, and Mercedes-AMG GT.

 

What This Means for the Indian Luxury Supercar Market

The launch of the Toyota GR GT presents a fascinating shift for high-end automotive consumption in India.

• Expanded Exotic Horizon: The GR GT expands the options available from Japanese marques in the exotic segment, which is currently dominated by European brands. For buyers seeking a blend of unique heritage, performance, and Toyota’s renowned reliability, the GR GT offers a compelling new choice.
• Direct Aspirational Competition: With its confirmed ~700 bhp output and GT3 pedigree, this model is poised to compete, at least in terms of performance aspiration and status, with established European hypercars.
• Pricing and Viability: The commercial success in the Indian market will heavily depend on two major factors: import duties and final pricing. Aggressive pricing strategies or special allocation editions could significantly disrupt the established luxury supercar landscape.

 

Key Challenges and Outlook

While anticipation is high, several factors will influence the GR GT’s success, particularly in a high-tax market like India:

• Exclusivity vs. Availability: Toyota must manage production numbers carefully. High exclusivity enhances desirability and resale value, but limited production affects brand exposure.
• Service Network: Supercar ownership requires a dedicated, specialized after-sales network for servicing and parts. Toyota’s ability to provide this infrastructure, separate from its mass-market support, will be crucial.
• Brand Perception: The biggest challenge for the Toyota badge is balancing its mass-market reputation for reliability with the exotic desirability demanded by supercar buyers. Gazoo Racing must communicate that this vehicle is engineered to a completely different standard.

 

Conclusion

The Toyota GR GT is undoubtedly set to be a landmark vehicle, blending the legacy of the LFA and 2000GT with future-forward hybrid V8 technology and true motorsport DNA. With the official debut countdown ticking toward December 5, 2025, performance enthusiasts and luxury buyers in India are finally set to witness the return of the Japanese supercar to the global stage.

Stay tuned to Motozite for the full global reveal, confirmed specs, and deep dives into the GR GT’s impact on the Indian market.