News, Trends & Lanuches

Quick Highlights:

• 4,238 units retailed in Q1 FY25-26 (Apr–Jun 2025), highest-ever Q1 for the brand
• 10% YoY growth driven by strong demand across all segments
• Top-End Luxury segment is up 20%, with models like the GT 63 Pro and SL Maybach sold out for the year
• Battery EV sales up 157%, EV penetration at 8%
• Core segment grows 10%, led by strong demand for E-Class LWB and GLE
• Launch of the new GLS AMG Line to further bolster SUV portfolio

 

A New Benchmark in the Luxury Space

Mercedes-Benz India has set a new benchmark for itself, reporting its highest-ever Q1 sales for any fiscal year with 4,238 units retailed in the April–June 2025 period (Q1 FY25-26). This performance reflects a well-rounded growth strategy that combines exclusive top-end luxury offerings with a growing appetite for electric vehicles and the enduring appeal of core luxury models.

In his LinkedIn update, Mr. Santosh Iyer, MD & CEO of Mercedes-Benz India, credited this momentum to the brand’s consistent focus on premium innovation, customer trust, and a top-down product strategy. “This quarter not only reflects robust demand—it shows where the market is headed,” he said, adding that Indian buyers are becoming increasingly discerning, seeking vehicles that balance legacy with modernity.

 

Segment Breakdown: Performance Across the Portfolio

Mercedes’ growth in Q1 was underpinned by strong performances in three key verticals:

Top-End Luxury (TEV)

Models such as the AMG GT 63 Pro, Maybach GLS, and the SL 680 Monogram Series helped drive a 20% YoY growth in the top-end segment. These cars, often priced upwards of ₹2 crore, continue to serve as brand shapers and aspiration leaders. Some of these models are already sold out for the year, highlighting both their exclusivity and demand.

Battery Electric Vehicles (BEVs)

Luxury EVs are beginning to find firmer footing in the Indian market, and Mercedes-Benz is leading this charge. The company reported a 157% growth in EV sales, with BEV penetration rising to 8%. Flagship electric offerings such as the EQS 580, EQS 450, and the upcoming electric G-Class (G580) have made EVs aspirational, not just sustainable.

Core Luxury Segment

The LWB E-Class and GLE SUV continued to show stable traction, pushing this segment up by 10%. These models remain the backbone of Mercedes’ sales volume in India, catering to both business leaders and family-first luxury buyers.

 

New Launch: GLS AMG Line Adds Sporty Flair

In addition to sales momentum, Mercedes-Benz India also introduced a key new model this quarter: the GLS AMG Line. Long regarded as India’s flagship full-size luxury SUV, the GLS now receives a dynamic update with AMG design enhancements, including a signature grille, larger air intakes, and refreshed interiors.

Powered by a 3.0L turbocharged inline-six engine with a 48V mild-hybrid system, the new GLS delivers 375 bhp, 500 Nm of torque, and accelerates from 0–100 km/h in 6.1 seconds. Its sporty demeanour complements the GLS’s longstanding reputation for opulence and road presence, with over 16,000 units already on Indian roads since launch.

 

Showdown: Mercedes-Benz Ahead of BMW

When combining Q1 FY25-26 sales (4,238 units) with the previously reported January–March 2025 numbers (4,775 units), Mercedes-Benz India clocks 9,013 units sold in H1 2025, reaffirming its position as India’s number-one luxury carmaker by volume. BMW India, which recently reported H1 sales of 7,774 units (BMW + MINI combined), comes close second. 

 

Conclusion

Mercedes-Benz India’s Q1 FY25-26 results don’t just indicate strong numbers—they tell a story of market leadership built on evolving customer expectations, product differentiation, and early bets on electrification. As newer models line up for launch in the second half of the year, the brand appears well-positioned to extend its lead even further.

Audi India has quietly stepped into the vehicle security market with the launch of its Audi Dash Cam, a factory-grade in-car surveillance system designed to offer comprehensive monitoring and peace of mind for premium drivers. Here’s an expert breakdown of what this new offering brings to the table:

 

Sharp Imaging & Smart Recording

Priced at ₹68,000, the Audi Dash Cam delivers QHD (Quad HD) video quality, capturing clear, detailed footage both in motion and when parked. Its dual recording modes include:

• Driving mode: Automatically records while you’re on the move.
• Parking mode: Uses motion and impact detection to capture incidents like hit-and-runs, vandalism, or attempted break-ins even when the vehicle is stationary.

All footage is securely stored on an internal SD card and can be accessed directly via a companion mobile app available on both Android and iOS.

 

Seamless Installation & Compatibility

Audi India has ensured that fitment is smooth for both brand-new vehicles and existing Porsche owners. The dash cam can be:

• Installed at delivery, so it’s part of the car from day one
• Retrofit later during regular service appointments. This ease of integration is likely handled by trained technicians, ensuring professional installation and system calibration.

 

Safety, Security & Convenience

The Audi Dash Cam is more than just a recording device:

– Motion-triggered capture picks up any disturbance in Parking mode.

– Ideal for documenting events like hit-and-run incidents, vandalism, and staged collisions—crucial for insurance claims or legal evidence.

 – Through the mobile app, users can instantly review and download footage, offering a layer of remote oversight and control.

Mr. Balbir Singh Dhillon, Head of Audi India, notes that this system aligns with Audi’s broader push toward “advanced, user-centric technologies that enhance ownership experience”.

 

Market Relevance in India

In urban centres like Mumbai, Delhi, and Bengaluru, vehicle security concerns are on the rise. While aftermarket dash cams are common, Audi’s built-in solution offers several key advantages:

1. OEM-quality integration: Sleeker installation and backed by Audi’s service network.

2. Smart tech integration: Seamless app connectivity and intelligent recording triggered by an incident.

3. Brand assurance: Comes with a full warranty and technical support, unlike many third-party options.

At ₹68,000, this may seem steep compared to mainstream alternatives. But for customers seeking factory-backed reliability, centralised servicing, and QHD video coverage, the Audi Dash Cam becomes a compelling proposition.

 

How It Compares with Top Aftermarket Dash Cams

Let’s take a closer look at how Audi’s official dash cam stands up against popular high-end aftermarket alternatives like 70mai A810, Qubo Pro, or Viofo A229 Pro:

Feature	Audi Dash Cam	Aftermarket Dash Cams
Price	₹68,000	₹10,000 – ₹30,000
Resolution	QHD (Quad HD)	Full HD to 4K
Parking Surveillance	Intelligent, built-in	Available but requires hardwiring
Installation	OEM-fitted, clean integration	External, may require wiretapping
Warranty & Support	Covered under Audi service	Brand-specific, limited access
Design & Aesthetics	Seamless, factory finish	May obstruct the view or appear aftermarket
Vehicle Compatibility	Calibrated for Audi models	Generic fit, may need adaptation

While some aftermarket units offer comparable specs at a lower price point, they often involve compromises in fitment, system integration, and post-sale support—none of which align well with the expectations of luxury vehicle owners.

 

Why Early Integration Makes Long-Term Sense

Choosing a factory-integrated dash cam early in your ownership journey offers several lasting advantages:

1. Preserves Vehicle Integrity

No risky wire-tapping, external adhesives, or dashboard clutter. Your car retains its original finish and functionality.

2. Enhances Resale Value

Factory-fitted accessories like the Audi Dash Cam add credibility and value during resale. Buyers prefer OEM-backed features over aftermarket add-ons.

3. Ensures Compatibility

Audi’s dash cam is engineered specifically for its models, ensuring long-term software support, clean installation, and better future tech integration.

4. Offers True Peace of Mind

No third-party follow-ups, warranty worries, or integration errors. Everything is handled by Audi’s service network—from installation to aftercare.

 

Final Take

The launch of the Audi Dash Cam signals a larger shift in luxury automotive ownership, where security, tech, and trust converge. For buyers who view their car not just as a mode of transport but as an investment, this dash cam is a smart upgrade that pays dividends over time.

At ₹68,000, it may cost more than popular aftermarket options—but it delivers much more in return: peace of mind, professional fitment, brand-backed support, and enhanced long-term value.

If you’re buying or already own an Audi, this is one add-on worth considering—not just for today, but for every kilometre ahead.

Porsche has unveiled special Black Edition variants of two of its most iconic models—the all-electric Taycan and the performance-luxury SUV Cayenne. These new editions bring together a darker design philosophy, a suite of bundled premium features, and a refined presence, tailored for buyers who want exclusivity without compromising on performance.

The special-edition models are set to make their global debut at the 2025 Goodwood Festival of Speed, scheduled from 10th to 13th July in the UK. Both models are now open for bookings in India, with deliveries speculated to begin towards the end of 2025/early 2026.

 

Design: Black as a Signature, Not a Limitation

Porsche’s Black Editions are not just about the colour—they’re about character. The blacked-out trims, contrast finishes, and exclusive detailing offer a stealthy, performance-oriented visual identity. Interestingly, despite the name, buyers in India can opt for a palette of premium shades including Volcano Grey, Quartzite Grey, Dolomite Silver, and Carrara White, along with the Paint-to-Sample and Dreams/Legends colour programs.

Taycan Black Edition

Offered in both Saloon and Sport Turismo body styles, the Taycan Black Edition features a high-gloss black Sport Design package, black window trims and mirror caps, and a backlit Porsche logo integrated within the light strip at the rear, creating a powerful yet understated silhouette.

Cayenne Black Edition

Available in SUV and Coupé variants, the Cayenne Black Edition features gloss-black detailing across the front apron, side mirrors, and badging, along with darkened HD Matrix LED headlights. The effect is bold yet elegant, highlighting the Cayenne’s muscular stance while adding a dose of mystery.

 

Cabin Experience: Understated Opulence

The interiors of both Black Editions are a masterclass in modern Porsche luxury, with a distinct emphasis on black-themed materials, subtle illumination, and advanced tech.

Key interior highlights include:

• 14-way adjustable comfort seats with embossed Porsche crest
• Brushed black aluminium inlays
• Black leather upholstery with illuminated door sills
• Bose® Surround Sound System with Dolby Atmos®
• Ambient lighting and puddle lamps projecting the Porsche logo
• Advanced Parking Assist, Surround View Cameras, and Lane Change Assist

In the Taycan Black Edition, the centre console also wears a special “Black Edition” badge, reinforcing the exclusivity of the trim.

 

Performance and Technical Highlights

Porsche has ensured that the Black Editions are not merely cosmetic upgrades—they offer tangible performance and efficiency enhancements.

Taycan Black Edition

All variants in this edition come equipped with the Performance Battery Plus, offering a 105 kWh gross capacity—a step up from the standard unit. This enables a WLTP-rated range of up to 668 km, marking a 12% improvement over earlier models. For Indian EV buyers concerned about real-world usability, this battery upgrade adds genuine appeal.

Cayenne Black Edition

In India, the Cayenne Black Edition will be available with multiple powertrains—including the standard petrol, Cayenne E-Hybrid, and the more powerful S E-Hybrid. All versions share the same distinctive black styling cues and tech-rich cabin configuration.

 

Availability and Pricing- India

Porsche India has already listed the Cayenne Black Edition on its website with a starting price of ₹1,80,10,000 (ex-showroom). The Taycan Black Edition, though confirmed for India, does not yet have official pricing published, but bookings are open through Porsche Centres across the country.

Deliveries for both models are expected to commence towards the end of 2025/early 2026.

 

A Thoughtfully Bundled Package

Porsche’s strategy with the Black Editions is clear: simplify configuration while maximising value. By integrating some of the most popular optional features into a distinct and stylish package, the brand offers a compelling proposition for customers who value a high-end, curated experience.

For Indian luxury car buyers, especially in metro cities like Mumbai, Delhi NCR, Bengaluru, Hyderabad, and Pune, the Black Editions make a bold yet practical statement, offering a fresh take on Porsche’s high-performance platforms.

 

Final Word

With a distinctive visual identity, loaded feature list, and credible performance enhancements, the Taycan and Cayenne Black Editions represent Porsche’s ability to blend style with substance. The return of the Black Edition badge brings a new layer of desirability to two of the brand’s most sought-after models, now tailored for Indian buyers who appreciate dark elegance, electric efficiency, and SUV authority.

Whether you’re drawn to the futuristic dynamism of the Taycan or the commanding presence of the Cayenne, Porsche’s Black Editions deliver a seamless blend of exclusivity and engineering, all set to arrive on Indian roads by year-end.

BMW India has officially opened pre-launch bookings for the all-new second-generation BMW 2 Series Gran Coupe, marking a significant step forward in the brand’s premium compact segment strategy for India. Here’s a comprehensive look at what this stylish newcomer brings—and why enthusiasts should be ready to act by 17 July 2025.

 

Booking Details & Launch Timeline

• Booking Launch: Starting 12:30 hrs IST on 9 July 2025, customers can pre-book through any BMW dealership nationwide or via the BMW India online portal.
• Official Launch: Scheduled for 17 July 2025, this debut aligns well with India’s festive sales period.
• Made in India: Assembled at BMW’s Chennai plant, this local production boosts accessibility and speaks to BMW India’s commitment to domestic manufacturing.

 

Design & Proportions: Sport Meets Elegance

The second-gen 2 Series Gran Coupe presents a sharper, more extroverted persona in comparison to its predecessor. Visually, it retains the hallmark coupe-like roofline but adopts bolder lines and contours, especially noticeable in the front and rear bumper designs enhanced under the sporty M Sport package.

• Dimensions: The wheelbase (2,670 mm) and width (1,800 mm) remain unchanged, preserving spatial harmony. Exterior length grows by +20 mm (now ~4,546 mm), with height increased by +25 mm (approx. 1,445 mm).
• Visual Appeal: LED adaptive headlights and a reimagined grille provide a sophisticated facelift. Standard 18-inch alloys further reinforce its athletic posture.

 

Interior & Technology: NextGen Digital Cockpit

BMW continues its push toward digital innovation with the Gran Coupe’s interior, featuring the transformative BMW Widescreen Curved Display: a sleek panel combining a 10.7-inch infotainment screen and a 10.25-inch digital driver’s display.

• Operating System 9: Providing a refined UI/UX experience, this OS supports seamless smartphone integration via wireless Apple CarPlay and Android Auto.
• Premium Amenities: Included features are a panoramic sunroof, wireless mobile charger, 360° camera system, automated parking facility, ADAS functionalities, and a digital key allowing remote control of cabin temperature, boot access, and more.

Cabin aesthetics adhere to BMW’s minimalist yet luxurious ethos, with options like dark mocha-brown upholstery paired with soft-touch surfaces and metallic finishing.

 

Powertrain & Chassis: Driven, Refined

Under the bonnet, BMW India introduces a 1.5-litre turbocharged three-cylinder petrol engine producing 156 hp and 230 Nm torque, paired with an 8-speed automatic transmission driving the front wheels.

• Platform Continuity: Built on the UKL2 platform—shared with the previous-gen model—this newer iteration continues delivering balanced handling and ride comfort.
• Chassis & Suspension Upgrades: BMW mentions “extensively enhanced suspension technology” and “innovative driving and parking assistance systems,” promising sharper dynamics and enhanced safety features.

 

Segment Positioning & Market Outlook

The BMW 2 Series Gran Coupe slots as the brand’s entry-level sedan offering four doors and a low coupe silhouette—a “gran coupe” design philosophy that blends sportiness with practicality. With its refreshed aesthetics, updated tech suite, and contemporary drivetrain, it directly rivals models such as the Mercedes-Benz A-Class sedan in India.

Local production is strategic, allowing for competitive pricing and possibly shorter delivery lead times—a critical consideration for buyers tuning into the festive season.

 

Expert Take: Why It Matters

1. Design & Styling

The sharper lines and coupe-styled roofline give the car a more athletic silhouette, crucial for appealing to young professionals and urban families.

2. Technology Leadership

With its dual widescreen display and BMW OS 9, the model enters the race for best-in-class tech, rivalling offerings from premium brands like Audi and Mercedes.

3. Powertrain Efficiency

Although not the most powerful, the 1.5-litre engine prioritizes fuel efficiency without sacrificing performance, suitable for urban commuting and occasional highway cruising.

4. Manufacturing Strategy

Chennai-built production reduces costs and helps BMW offer more competitive pricing while maintaining quality. It also demonstrates a long-term commitment to the Indian market.

 

Should You Prebook?

• Desirability: Styling, tech, and premium feel make it a compelling buy for status and substance.
• Timing: Booking now positions you early in the queue, ideally for a delivery during the festive season.

 

WrapUp

The launch of the made-in-India BMW 2 Series Gran Coupe represents a pivotal moment for the brand, targeting the aspirational luxury sedan segment with precision. With a striking new design, cutting-edge digital interface, and practical drivetrain, BMW is set to capture the attention of younger buyers. The combination of local manufacturing and the timing of the launch signals a calculated play to maximise visibility and sales around India’s festive peak.

As bookings opened from 9 July 2025, prospective buyers are encouraged to reserve their spot early. With the official launch set for 17 July 2025, the new 2 Series Gran Coupe is poised to redefine the entry-luxury coupe-sedan space in India. For anyone looking to own a distinctive premium badge with style, substance, and cutting-edge technology, the watchword is clear: Prebook now.

The Government of India has announced a new FASTag annual pass that promises to make highway travel smoother, faster, and more economical. The FASTag annual pass will be launched on August 15, 2025. 

On June 18, 2025, India took a major step toward smarter mobility. The Honourable Minister for Road Transport and Highways Shri Nitin Gadkari announced a new initiative under the FASTag policy, aimed at simplifying intercity travel and enhancing the efficiency of toll collection nationwide.

This update not only promises smoother highway experiences but also aligns with the government’s push for digitization in road infrastructure. Whether you’re a daily commuter or a long-distance traveller, the new scheme is designed to save time, reduce congestion, and make cashless travel the new norm.

Click here to view the official announcement

 

What is the ₹3,000 FASTag Annual Pass?

This scheme offers a single recharge of ₹3,000—covering up to 200 highway trips or a full year, whichever comes first.

Key Benefits:

1. Premium convenience: No need for frequent FASTag top-ups—perfect for owners of private vehicles who expect nothing less than frictionless journeys.

2. Significant savings: Average toll cost drops to about ₹15 per trip, offering up to 70% savings on regular toll fees.

3. Ideal for frequent travellers: Whether it’s a business trip or a weekend getaway, the pass ensures your journey stays as refined as your car.

 

Where Does It Work?

• Valid at over 1,057 NHAI-operated toll plazas across India’s national highways and expressways.
• Not valid at toll booths on state highways, municipal tolls, or private expressways (e.g., Yamuna Expressway).

 

How It Works

• One entry + exit = 1 trip on closed toll routes (like the Delhi-Mumbai Expressway).
• Each crossing = 1 trip at open toll plazas.
• Valid for private, non-commercial vehicles—from a standard hatchback to your top-tier luxury saloon or SUV.
• Activate via your existing FASTag—no need for new hardware.
• Manage your pass via the Rajmarg Yatra App, NHAI website, or MoRTH portal.
• Receive SMS alerts on usage, ensuring transparency and control.

 

Who Should Consider This?

• Private car owners who frequent highways and demand a premium travel experience without the delays of manual toll payments.
• Business travellers regularly commute between cities.
• Families and enthusiasts who value both savings and convenience.

At Motozite, we believe this scheme perfectly complements the ease, efficiency, and elegance that premium vehicle owners expect.

 

Quick Summary

Feature	Details
Cost	₹3,000 (annual recharge)
Validity	200 trips or 1 year, whichever comes first
Applies to	Non-commercial private vehicles: Cars, Jeeps, Vans
Where valid	NHAI national highways & expressways
Savings	~70% vs normal toll costs
Buy/Manage	Rajmarg Yatra App / NHAI / MoRTH portals

 

Why Motozite Recommends It

For discerning motorists who drive premium and luxury cars, this scheme is more than just about cost savings—it’s about effortless travel. With this pass, you can fully enjoy the capabilities of your vehicle on India’s growing network of world-class expressways, minus the usual toll booth delays.

Explore more tips, schemes, and updates on luxury car ownership on our Motozite Blog. Stay ahead of the curve and make the most of every drive.

In a strategic move that signals a deeper commitment to one of the world’s fastest-growing ultra-luxury car markets, Bentley Motors has announced the formation of a new national sales company in India—Bentley India Private Limited—which will operate under the umbrella of Škoda Auto Volkswagen India Private Limited (SAVWIPL), starting July 1, 2025.

The iconic British marque, known globally for its handcrafted opulence and powerful grand tourers, is now aligning its India operations with the larger Volkswagen Group’s regional framework. This transition marks a significant shift in how Bentley will function in the country, moving from its earlier importer-led structure to a more integrated and directly managed presence.

 

A New Chapter for Bentley in India

The new entity, Bentley India Private Limited, will assume responsibility for importing, distributing, marketing, and after-sales service of Bentley vehicles across the country. This transition was confirmed by Bentley Motors through an official press release, outlining the brand’s ambition to scale its operations in India with a renewed strategic focus and stronger alignment with global standards.

While Bentley has had a limited presence in India for over a decade through its long-standing partner Exclusive Motors, the shift to a manufacturer-backed national sales company reflects Bentley’s recognition of India’s evolving ultra-luxury automotive landscape. The company has clarified that Exclusive Motors will continue to serve as Bentley’s retail partner in New Delhi.

Richard Leopold, Regional Director, EMEA at Bentley Motors, said “India is one of the world’s most dynamic economies, and the launch of Bentley India in the country reflects Bentley’s focus on growth in a market where we already have a strong and growing high-net-worth customer base. We’re grateful to the SAVWIPL team for bringing this partnership to life.” said 

According to the official press release, Bentley India is set to appoint three dealer partners across key cities, starting with Bengaluru and Mumbai, followed by New Delhi. These new showrooms will offer India’s ultra-high-net-worth customers Bentley’s signature combination of performance, craftsmanship, and luxury.

 

SAVWIPL: Steering Bentley’s India Strategy

Škoda Auto Volkswagen India—the entity responsible for leading the Group’s operations in India across brands like Volkswagen, Audi, Porsche, and Škoda—will now oversee Bentley’s strategic and operational roadmap in India. With Bentley now being the fifth brand under the SAVWIPL umbrella, the group further consolidates its presence across the spectrum of premium to ultra-luxury vehicles in the country.

The decision aligns with Bentley’s Beyond100 strategy—its global vision of becoming the most sustainable luxury automotive brand. With India’s growing cohort of high-net-worth individuals and increasing appetite for ultra-luxury cars, Bentley sees immense potential to expand its footprint in a market that’s gradually maturing.

 

India’s Growing Role in Bentley’s Global Map

India’s ultra-luxury car segment, though niche, has seen a steady uptick, particularly post-pandemic, as wealth creation in tier-1 and tier-2 cities accelerates. Brands like Bentley, which cater to the highest echelon of automotive clientele, are beginning to see India not just as a symbolic market but as one with tangible long-term growth.

The new operational structure will surely help Bentley offer a more seamless, premium customer journey—from order configuration and delivery to service and personalization. The aim is to bring the Indian buyer experience in line with Bentley’s global standards, aided by SAVWIPL’s established infrastructure, local expertise, and regulatory knowledge.

 

What’s Next for Bentley Customers in India?

For current and prospective customers, the shift is expected to translate into better service delivery, quicker turnaround times, and deeper engagement with the brand. While the operational transition will officially be completed by July 2025, Bentley has assured that existing customer services and commitments will continue without disruption during the transition.

There are also expectations that this renewed structure could pave the way for more model launches, higher levels of bespoke customization, and improved after-sales engagement, all underpinned by the robust support of SAVWIPL’s nationwide capabilities.

 

In Summary

Bentley’s decision to establish a national sales company in India under the stewardship of Škoda Auto Volkswagen India is more than a structural update—it is a strategic recommitment to a market poised for luxury disruption. As India moves into the spotlight for global ultra-luxury carmakers, Bentley’s revamped playbook is a clear sign that the British marque intends to be more than a rare sight on Indian roads—it wants to be a relevant player in the garages of India’s elite.

In a significant leadership change, BMW Group India has announced the appointment of automotive industry veteran Mr. Hardeep Singh Brar as its new President and Chief Executive Officer, effective September 1, 2025. The move comes as the incumbent, Mr. Vikram Pawah, prepares to take the helm as Chief Executive Officer of BMW Group Australia and New Zealand.

The announcement signals a new chapter for the German luxury carmaker in one of its fastest-growing global markets. Mr. Brar, a well-respected figure in the Indian automotive landscape, steps into the role with over three decades of rich and varied experience across some of the biggest names in the industry.

Most recently, Mr. Brar served as the Senior Vice President of Sales and Marketing at Kia India. His extensive career also includes senior management positions at Maruti-Suzuki, Volkswagen Passenger Cars, General Motors, Nissan Motor, and Great Wall Motor Company. This diverse background, spanning mass-market to premium segments, gives him an intricate understanding of the Indian market’s unique dynamics. Mr. Brar holds a degree in Mechanical Engineering from Thapar Institute of Engineering and Technology and is an alumnus of Harvard Business School’s Senior Executive Leadership Program.

Mr. Jean-Philippe Parain, Senior Vice President, Region Asia-Pacific, Eastern Europe, Middle East and Africa at BMW Group, expressed his confidence in the new leadership. “India is among the fastest growing markets for BMW Group and an important pillar of our long-term success strategy for the region,” he stated. “Mr. Hardeep Singh Brar holds vast expertise and an intricate understanding of the Indian automotive industry to lead this dynamic market and strengthen BMW Group’s operations here”.

The outgoing leader, Mr. Vikram Pawah, has had a successful tenure with the BMW Group, having joined in 2017. He has skillfully navigated the company’s operations in India for two separate terms (2017-2018 and 2020-2025) and also led the Australian market from 2018 to 2020. Under his leadership, BMW Group India sharpened its focus on expanding market share, particularly by targeting new customer segments. Pawah was instrumental in pushing the brand’s electric mobility ambitions, enhancing the digital and retail experience, and embedding a deep sense of customer-centricity in the company’s operations. Mr. Parain acknowledged his contributions, thanking him “for his immense contribution towards the strategic growth of BMW Group India and playing a decisive role in its recent development”.

BMW Group India, a 100% subsidiary of the BMW Group, has established a strong presence since it began operations in 2007. Headquartered in Gurugram, its activities include a manufacturing plant in Chennai that locally produces 10 car models, a regional distribution centre in Pune, and a network of over 80 touchpoints across the country for its BMW, MINI, and BMW Motorrad brands.

BMW Group India is riding a wave of strong momentum in the Indian luxury car market. In the first half of 2025, the company recorded its highest-ever H1 car deliveries, with 7,774 units sold across BMW and MINI brands, marking a 10% year-on-year growth. This follows an impressive calendar year 2024 performance, where BMW India, including MINI, achieved total sales of 15,721 units, making it the second-best-selling luxury car brand in the country.

 

H1 2025: BMW’s Launchpad for Growth

Fast-forward to the first half of 2025, and BMW Group India showcased its strongest performance to date:

• 7,774 units sold, up nearly 10% from H1 2024.
• The surge was driven largely by a boom in EVs and long-wheelbase models 
• EV deliveries leapt 234%, with 1,322 electrified units sold— capturing an impressive 18% of all BMW sales 
• Long-wheelbase variants (3 Series, 5 Series, 7 Series, iX1 LWB) spiked 159%, commanding 47% of the sales pie 

 

Model Highlights: What’s Hot

• BMW iX1 Long Wheelbase—the hero of the EV push, topping BMW’s electromobility charts.
• Sedans: The 5 Series claimed the title of best-selling sedan, while the 3 Series maintained dominance in the premium segment.
• SAVs (Sports Activity Vehicles): X1 led the compact SUV pack with over 30% share, followed by the X5—overall SAVs grew 17% in H.
• MINI: 297 units sold in H1; the Cooper S and Countryman E were standout performers.

 

Experience & Strategy: Beyond Just Sales

BMW isn’t just chasing numbers. The company has invested heavily in enhancing customer experience and supporting its growth trajectory:

• Retail.NEXT: A ₹365.6 crore transformation of 56 showrooms across 33 cities, bringing immersive, digitally enabled retail experiences to buyers.
• Smart Finance Solutions: Flexible EMI plans, assured buybacks, and easy upgrade options—designed to make luxury ownership smoother.

 

What It All Means

When it comes to overall luxury car sales in the calendar year 2024, Mercedes-Benz led the pack with 19,565 units sold, while BMW India, including MINI, followed closely with 15,721 units. The gap of just 3,844 units highlights how BMW is steadily closing in on the market leader. While BMW has already shared its record-breaking H1 2025 figures, Mercedes-Benz is yet to announce its half-yearly numbers, which will give a clearer picture of how the competition is shaping up in 2025.

BMW’s rapid gain in H1 2025—particularly in EVs and long-wheelbase models—is a strong signal that its strategy is resonating with Indian luxury buyers. Coupled with aggressive customer engagement and finance tools, BMW is positioned to keep the pressure on Mercedes going forward.

 

Bottom Line

BMW India has turned up the heat. From a credible second in 2024 to a breakout H1 in 2025, the brand is blending product innovation with smart customer engagement. If the recent pace holds, the script for luxury Bavarian dominance in India may just have a thrilling next chapter.

Audi India has introduced a new top-tier variant of its flagship SUV, the Q7. The Audi Q7 Signature Edition has been launched in India at a price of ₹99.81 lakh (ex-showroom). This special edition model, limited to a select few units, arrives at a time when Audi is looking to bolster its sales and refresh its portfolio in the country.

 

A Touch of Exclusivity: What’s New in the Signature Edition?

The Signature Edition of the Audi Q7 is all about adding a layer of exclusivity and premium appeal to the already luxurious SUV. While the mechanics remain unchanged, the enhancements are focused on cosmetic and feature upgrades. Here’s a look at what sets this limited-edition model apart:

• Enhanced Exterior: The most noticeable change is the revised front grille. The octagonal grille now features a new design with vertical bars, adding to the SUV’s commanding presence. The Signature Edition also gets dynamic lighting, puddle lamps with the Audi logo projection, and integrated window blinds. A metallic key cover is also part of the package.
• Premium Interiors: Step inside, and you’ll be greeted by luxurious interiors with features like heated and ventilated front seats with massage function, a panoramic sunroof, and a premium B&O sound system. The cabin experience is further elevated with features like four-zone climate control, a large touchscreen infotainment system, and Audi’s Virtual Cockpit.
• Safety and Convenience: The Signature Edition is loaded with safety features, including eight airbags, a 360-degree camera, lane departure warning, and park assist. Convenience features include gesture-controlled boot access and stainless steel pedal covers.

 

Under the Hood: Familiar Power and Performance

The Audi Q7 Signature Edition continues to be powered by the same 3.0-litre V6 petrol engine that does duty on the standard model. This engine is paired with a 48V mild-hybrid system and produces 340 bhp of power and 500 Nm of torque. The engine is mated to an 8-speed automatic transmission that sends power to all four wheels via Audi’s Quattro all-wheel-drive system.

 

Audi’s India Strategy: A Timely Launch

Audi India reported 1,223 retail units in Q1 2025, marking a healthy 17% year-on-year growth, with strong performances from models like the Q7 and Q8. However, the momentum waned in Q2, contributing to H1 2025 sales of just 2,128 units, a 14% from the same period last year (2,477 units in H1 2024) 

The decline has been attributed to currency-driven price hikes (about 2% from mid-May) and global economic uncertainty. That said, Audi’s preowned division, Audi Approved, grew around 10% in H1, signalling stable demand in the certified used-car market. The company is also rolling out more than 6,500 charging stations under its “Charge My Audi” initiative, signalling a firm EV focus 

The launch of the Q7 Signature Edition comes at a crucial time for Audi India. By introducing this limited-edition model, Audi aims to create a buzz in the market and attract discerning customers who are looking for something unique. This move is also in line with the company’s strategy of focusing on premium and high-margin products. The company is also betting big on its electric portfolio, with a growing lineup of e-tron models.

The festive season is a crucial period for car manufacturers in India, and with the launch of the Q7 Signature Edition, Audi is hoping to capitalize on the positive sentiment and boost its sales in the second half of the year.

 

Final Thoughts

The Audi Q7 Signature Edition, with its cosmetic enhancements and added features, is a compelling proposition for those who want a full-size luxury SUV that stands out from the crowd. While the changes are not drastic, they are significant enough to give the Q7 a fresh lease of life. The limited availability of this model further adds to its desirability. It remains to be seen how this new launch will impact Audi’s sales in India, but it is certainly a step in the right direction.