Luxury Car History

A Humble Beginning in the Skies (1916-1920s)

The story of BMW starts not on the road, but in the air. In 1916, two companies-Rapp Motorenwerke and Gustav Otto’s aircraft engine business-merged to form Bayerische Flugzeugwerke AG. Just a few years later, in 1917, the name we now recognize was officially adopted: Bayerische Motoren Werke GmbH, or BMW.

BMW’s first major products weren’t cars-they were aircraft engines. During World War I, their powerful inline-six engine, the BMW IIIa, gained attention for its high-altitude performance. The company’s logo, often mistaken as a spinning propeller, was actually inspired by the Bavarian flag – a nod to the brand’s origins in southern Germany.

 

Struggling to Survive Post-War (1920s)

After WWI, the Treaty of Versailles banned Germany from producing aircraft engines. BMW was forced to pivot. The company began manufacturing brake systems, motorcycles, and small engines for household items like farm equipment and tools. It was a time of uncertainty, but it laid the groundwork for diversification.

In 1923, BMW launched its first motorcycle, the R32, featuring a unique flat-twin boxer engine. It set a blueprint for BMW’s motorcycle division that continues today.

 

Entering the Automotive Era (1930s)

BMW entered the automotive world in 1928 by acquiring a small car company called Dixi, which had licensed the British Austin 7. BMW rebranded the car as the BMW 3/15. It marked the beginning of BMW’s long-term automotive journey.

By the 1930s, BMW was developing its vehicles-sleeker, more performance-focused sedans and coupes. The BMW 328, launched in 1936, became an iconic pre-war sports car and set BMW on a path toward performance engineering.

 

War Again and a Hard Reset (1940s-1950s)

World War II brought a return to aircraft engine production, but with darker implications. BMW’s factories were used for the Nazi war machine, and the brand-like much of German industry-emerged from WWII in ruins. Its plants were bombed, assets seized, and for years, car production ceased altogether.

In the post-war years, BMW resumed making household items, then motorcycles, and eventually cars. But its first post-war sedan, the BMW 501, was a slow seller. The company was on the brink of collapse.

 

The Bubble Car That Saved BMW (1950s)

Ironically, what saved BMW wasn’t a luxury sedan or a high-performance coupe. It was a tiny microcar-the BMW Isetta. A license-built version of an Italian design, the Isetta was quirky, fuel-efficient, and perfect for post-war Europe. It became a massive success and bought BMW time to rebuild.

 

The Neue Klasse and a New Identity (1960s)

The real turning point came in 1962 with the launch of the Neue Klasse (New Class) sedans. These cars featured modern styling, advanced engineering, and the now-famous kidney grilles. More importantly, they defined the BMW formula: sportiness + luxury + precision.

The Neue Klasse led to the birth of the BMW 3 Series, 5 Series, and 7 Series-cornerstones of BMW’s lineup even today.

 

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The Rise of the Ultimate Driving Machine (1970s-1980s)

BMW adopted the now-famous slogan-“The Ultimate Driving Machine”-in the 1970s. It perfectly encapsulated their brand ethos. The cars became known for tight handling, inline-six engines, and driver-centric design.

In 1972, BMW founded BMW M GmbH, its motorsport division. Cars like the M1 supercar and the first M3 (E30)  became legends.

The company expanded globally, including the U.S. market, where the 3 Series and 5 Series found massive success.

 

Tech, Design, and Expansion (1990s-2000s)

The 1990s brought refinement. The E39 5 Series, E38 7 Series, and Z3 Roadster represented peak BMW craftsmanship. In 1994, BMW bought the Rover Group, though it struggled with the British brands and later sold most of them, retaining MINI, which it successfully reinvented.

By the 2000s, BMW had become a dominant luxury brand worldwide. Models like the X5 (its first SUV) and the iDrive infotainment system showed BMW’s willingness to innovate, even controversially.

 

Embracing Electric and a Sustainable Future (2010s-Present)

In 2013, BMW launched the i3, a futuristic electric city car, and the i8, a hybrid sports car. These weren’t just experiments-they were signals of BMW’s commitment to a sustainable future.

Today, the BMW i4, iX, i7, and more represent the brand’s next chapter in electric mobility. At the same time, classic models like the 3 Series, M5, and X Series SUVs continue to evolve.

 

BMW’s focus now is on “Sheer Driving Pleasure” across all formats-petrol, diesel, hybrid, and electric.

 

From Propellers to Premium: The Legacy of BMW

BMW’s journey is a story of reinvention, surviving wars, economic crises, and shifting technologies to become a brand synonymous with excellence.

From aircraft engines to luxury icons, BMW’s history is not just about machines; it’s about vision, resilience, and the relentless pursuit of driving perfection.

Few automobile brands symbolise engineering excellence and design evolution like Mercedes-Benz. For more than a century, the iconic ‘three-pointed star’ has defined what comes next in the global automobile sector.

Mercedes-Benz has delivered everything from luxury limousines to powerful off-roaders. But how did the German automotive manufacturer came to be synonymous with innovation, performance, and groundbreaking engineering?

Quite recently in the fiscal year 2024-25, Mercedes-Benz registered its best-ever sales by selling 18,928 units in India. So, a luxury automobile brand so beloved in India and worldwide would definitely boast a rich history too, right?

In this article, we will take a stroll down history lane to uncover the important chapters in the illustrious story of Mercedes-Benz. We will also talk about some of the brand’s iconic models, its game-changing tech innovations, its three sub-brands, and racing pedigree.

 

Where It All Began for Mercedes-Benz?

The origin story of Mercedes-Benz has the hunger for innovation at its core. It began in 1886, when Karl Benz patented the first-ever gasoline-powered car, namely the Benz Patent-Motorwagen. This moment is etched in history as the very first chapter of the modern automotive era.

Here’s what followed:

– During the same time as Karl Benz patent, Gottlieb Daimler and Wilhelm Maybach were building internal combustion engines in Germany’s Stuttgart.

– In 1926, Karl Benz and the two above-mentioned pioneers of the high-speed petrol engine joined forces, merging into a brand named ‘Mercedes-Benz’.

– The first name ‘Mercedes’ was partly taken from the name of the daughter of an early business partner of the two, Emil Jellinek.

– As for the iconic three-pointed star logo, it was born in 1909, which represents land, sea, and air mobility.

 

Racetrack Glory to Road Car Greatness

Initially, the people at Mercedes-Benz saw motorsport as an exciting platform to push mechanical boundaries and test new and innovative technology.

 

– In 1901, the Mercedes 35 HP revolutionized modern vehicle architecture with its low-slung frame. The car also boasted a powerful engine.

– When it comes to the brand’s racetrack dominance, the Silver Arrows of the 1930s enjoy a level of fame that very few cars have.

– The nickname ‘Silver Arrows’ was a result of the paint being removed from these Mercedes-Benz racing cars, which resulted in their silver metal being visible. These cars dominated racing circuits across Europe, turning Mercedes-Benz into a legendary name in the motorsport world.

 

While Mercedes-Benz was dominating the racing circuits, the brand was also innovating in road cars. In fact, it built sedans and limousines which quickly became favourites of business tycoons and world leaders, alike.

This was largely thanks to the brand’s commitment to continue on the path of engineering innovation, which it treads confidently to this day.

 

Mercedes-Benz: 3 Sub-brands that define automotive excellence

When we talk about Mercedes-Benz, it is important the three sub-brands it has. Each of them serve a niche customer base and has its own origin story. These are:

Mercedes-Maybach

1. This sub-brand of Mercedes-Benz focuses on ultra-luxury and high-end vehicles that focus more on opulence rather than performance.

2. The original ‘Maybach’ brand was formed way back in 1909 by Wilhelm Mayback and his son Karl. Back then, it was named Maybach-Motorenbau GmbH.

3. Later in 1960, Maybach was acquired by Daimler-Benz (the merger of two brands named Daimler-Motoren-Gesellschaft and Benz & Cie, out of which Mercedes-Benz was found in 1926).

4. After the turn of the century in 2002, Maybach was revived as a standalone luxury car brand.

5. Eleven years later in 2013, Maybach became a Mercedes-Benz sub-brand named and ceased to be a standalone luxury car brand.

6. Quite recently in 2019, the iconic Mercedes-Maybach SUV GLS was introduced to the global market.

7. Iconic models in the Mercede-Maybach sub-brand feature the S-Class Sedan, GLS SUV, and the EQS SUV.

 

Mercedes-AMG

1. This sub-brand of Mercedes-Benz produces high-performance sports cars and SUVs.

2. The story of this sub-brand begins as a separate company named ‘AMG’, which was founded in 1967 by Hans Werner Aufrecht and Erhard Melcher.

3. By 1999, Mercedes-Benz had acquired a controlling interest in AMG.

4. It was only in 2005 when AMG was acquired completely by DaimlerChrysler, making it a wholly-owned subsidiary of Mercedes-Benz.

5. Iconic models available under the Mercedes-AMG sub-brand include the A45 S, C 43, E 53, S 63, GLC 43 Coupe, GLE 53 Coupe, G-Class G63, and the AMG GT Series.

 

Mercedes-Benz

1. This sub-brand of Mercedes-Benz features a wide range of automobiles, starting right from their stylish sedans to SUVs and coupes.

2. It originated from the merger of two brands, namely Daimler-Motoren-Gesellschaft (DMG) and Benz & Cie in 1926.

 

Mercedes-Benz Innovations that Transformed the Industry

Mercedes-Benz is a brand that is known for introducing new tech and ideas that later become an industry norm. Some of the most notable among these include:

 

– In 1951, Mercedes-Benz introduced crumple zones for absorbing crash energy during impact. This, needless to say, was later embraced by much of the automobile industry.

– In 1978, the Mercedes-Benz S-Class debuted the ABS (Anti-lock Braking System), which transformed braking dynamics worldwide.

– In 1981, Mercedes-Benz introduced the driver’s airbag in the S-Class (W126 model series).

– In 1995, Mercedes-Benz launched Electronic Stability Program (ESP) in collaboration with Bosch, which enables drivers to maintain control of the car in critical situations.

– In 2002, the Mercedes-Benz PRE-SAFE system was introduced, which enhanced passive safety measures by preparing the vehicle for potential accidents.

 

All of this groundbreaking innovation meant that Mercedes-Benz pioneered in the world of engineering and safety, while the other manufacturers followed their lead.

 

Iconic Mercedes-Benz Models that Defined Generations

Ranging from timeless cult classics to modern-day legends, the Mercedes-Benz lineup is stacked with one iconic model after another.

 

300 SL “Gullwing”

Launched in 1954, this one is often regarded as the world’s first supercar. The 300 SL stunned both on the streets and the racetrack and featured upward opening doors and advanced fuel injection.

 

Mercedes-Benz S-Class W116

This was the first vehicle to have the ‘S-Class’ name and is known for introducing tech features like the ABS (Anti-lock Braking System). The W116 S-Class set the tone in terms of tech and safety for the Mercedes flagships that followed.

 

Mercedes-Benz G-Class

Initially developed by the brand for military purposes, the iconic G-Wagen is one of the most recognizable vehicles today. This one, as you’d know, is a favourite of celebrities and adventurers alike!

 

Mercedes-Benz: On the Sustainability Front

As the world shifts toward a greener future, Mercedes-Benz is moving confidently into its electric era, with its EQ lineup at the core!

Key Mercedes-Benz Electric Models:

• EQS: Known as the S-Class of EVs, it offers cutting-edge aerodynamics, a 400+ mile range, and a 56-inch Hyperscreen.
• EQB and EQE: Practical yet premium electric options in SUV and sedan forms.
• VISION EQXX: A concept car that travelled over 1000 km on a single charge, aiming to redefine EV efficiency.

Additionally, Mercedes-Benz aims to be carbon neutral by 2039, and its European factories have already begun operating on 100% renewable energy.

 

Mercedes-Benz: What Does the Future Hold?

At the very core of Mercedes-Benz is the dedication to continue innovating. Hence, one can see a lot of promise in the future of the brand.

Like always, Mercedes-Benz doesn’t want to follow where the automobile world takes it. The brand wants to act as the leader in this transformation, like it always has.

 

Here are some ambitious and innovative projects that the brand is investing in:

– An AI-backed and custom-build digital operating system that aims to integrate infotainment, performance, and AI-driven personalization, named MB.OS.

– The brand is also looking to boost its autonomous driving capabilities. Notably, Mercedes-Benz already offers level 3 autonomy in Germany.

– The Mercedes-Benz Mythos and Maybach series are all set to offer a new level of luxury, which focuses on bespoke craftsmanship and unparalleled exclusivity.

 

So, we can safely say that the future of Mercedes-Benz is, in all likelihood, set to be the same as its storied history. The brand once famously said, “The best or nothing”, and it is surely aiming to stay up there with the best!

 

Mercedes-Benz Story: Final Thoughts

100 years after the brand’s story officially began, Mercedes-Benz continues to be much more than just a carmaker. Right from the time when it invented the modern automobile to redefining luxury in EVs, the German automaker has been at the forefront of the industry.

With one eye fixed firmly on future innovations, we can expect more of the same from Mercedes-Benz. And as the world of automobiles evolves, the ‘three-pointed star’ will continue to carry the weight that it does!

Why? The Mercedes-Benz badge symbolizes a rich history of innovation and a legacy that keeps reinventing itself while revolutionizing the automotive world.

 

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Just venturing into the luxury car segment? Or want to upgrade your already illustrious fleet? With Motozite, buying your next Mercedes-Benz becomes seamless and quick! So, explore our range of Mercedes-Benz models and take home your favourite.

After all, purchasing a Mercedes-Benz is like taking home a piece of automotive history! Wouldn’t you want to become part of it?

There are performance cars, and then there are BMW M cars, machines that pulse with motorsport DNA, engineered not just to move you, but to thrill you. The M Division, short for Motorsport, is BMW’s high-performance workshop, crafting automobiles that are as comfortable devouring apexes on a racetrack as they are gliding through cityscapes in executive elegance.

From the iconic BMW M1 of the late 1970s to today’s surgically precise M4 CS and blisteringly fast XM, every M model carries a legacy built on speed, handling, innovation, and emotion. 

But what truly sets the M Division apart is its dual identity: forged by competition and refined for everyday roads. It’s where racetrack tenacity meets grand touring comfort, without compromise. 

 

A History Forged in Motorsport

BMW Motorsport GmbH was founded in 1972, tasked with building race cars that could win. And win they did. 

Here’s a timeline of when the BMW M Division arrived and took the motorsport world by storm! 

• 1973: The BMW 3.0 CSL, nicknamed the “Batmobile” for its wild aero, dominated the European Touring Car Championship, winning it six times between 1973 and 1979. The car also secured 3 victories in the 24 Hours of Le Mans during its time.

 

• 1978: The first true “M” car, the BMW M1, debuted with a mid-mounted engine and supercar intentions. This iconic car won the 1979 BMW M1 Procar Championship with the legendary Niki Lauda at the wheel and the 1980 Championship with Nelson Piquet. 

 

• Then comes the BMW E30 M3, widely regarded as one of the best and most beloved touring cars in the world. As for its track success, the car secured a total of five victories in the 24 hours of Nurburgring between 1989 and 1994. It also dominated the DTM (Deutsche Tourenwagen Meisterschaft) series, winning championships in 1987 and 1989. 

 

At the core of its racetrack success were the engineering decisions that have made all the difference for the ‘M’ division! 

 

Engineering Obsession: The M Way

M engineers don’t just tweak existing BMWs, they reimagine them. The differences between a standard 3 Series and an M3 extend far beyond larger brakes or a louder exhaust.

 

Chassis Dynamics

BMW M cars are tuned for perfect balance, with a near 50:50 weight distribution and rigid body shells for surgical handling. Adaptive M suspension systems allow the car to shift from comfort cruiser to canyon carver at the touch of a button.

 

Powertrains with Purpose

– Inline-6, V8, or Hybridized Powertrains: M engines are designed in-house with motorsport in mind. They rev higher, sound angrier, and deliver torque across a wider band than their civilian counterparts.

– The current S58 3.0-litre twin-turbo inline-6 powers the M3 and M4, pushing up to 543 hp in Competition guise.

– The flagship BMW XM Label Red features a 738 hp hybrid V8, signalling the future of M performance.

 

Transmission and Drivetrain

While traditionalists might love the manual transmission options, modern M xDrive systems deliver torque to the wheels with laser precision, balancing drift-happy antics with track-day traction.

 

Aerodynamics and Design

Every scoop, vent, and diffuser on an M car serves a purpose:

– Wider fenders accommodate fatter tires for better grip.

– Carbon fibre roofs lower the centre of gravity.

– Active spoilers and diffusers reduce lift and increase downforce.

 

Some Noteworthy ‘M’ Division Models 

Every era of BMW M has its icons. Each model not only defined its time but also reshaped what enthusiasts expected from performance cars.

 

BMW E39 M5

– 4.9L naturally aspirated V8 engine.

– Manual-only, subtle design, and known for being devastatingly quick.

– It is widely regarded as the greatest sports sedan ever made.

BMW M2

– The spiritual successor to the 2002 Turbo.

– Compact, RWD, and agile. Many call this 2015 launch an M purist’s dream.

– The new G87 M2 boasts 453 hp and a manual option.

BMW M8 Competition 

– Arguably BMW’s most luxurious M car.

– Featuring twin-turbo V8, AWD, and goes from 0 to 100 km/h in under 3.3 seconds!

– It comes in a range of body styles, including Coupe, convertible, and Gran Coupe. 

 

The Road-Track Balance

While manufacturers tend to draw a clear line between track toys and road cars, BMW M blurs it. You can lap the Nürburgring in an M4 CSL and drive it to dinner the same evening without flinching. That’s the power of balance! 

What Boosts M Division’s Daily Usability?

– Comfortable cabin with Merino leather and Harman Kardon sound.

– Adaptive cruise control, parking sensors, and head-up display are all standard across models.

– Ample cargo space even in high-performance Touring models.

 

Tech Meets Tarmac

BMW’s iDrive 8.5 system keeps you connected, while M Drive Modes lets you configure throttle response, suspension stiffness, and traction levels for any situation, from rain-soaked streets to sunlit straights.

 

Electrified M: The Future Arrives

BMW has embraced the electric revolution as a brand and so has its M Division. But nothing has been compromised thanks to the brand’s dedication to innovation.

– BMW i4 M50: The first electric M Performance car. With 536 hp, it’s quicker than the E92 M3.

– BMW XM: A plug-in hybrid SUV with V8 power and electric assist. Luxurious, polarizing, and ferociously quick.

– Future M Cars: Expect lighter batteries, electric torque vectoring, and synthetic sounds developed in collaboration with Hans Zimmer.

The core promise? Electrified M cars must still feel like an M, even if they whisper instead of the signature roar. 

 

Design That Speaks in Tension and Power

BMW M cars aren’t just fast, they look fast. Hence, their design language is another aspect where the road and track meet.

– Aggressive Grilles and Air intake to maximize airflow and cooling.

– Signature M Quad Exhausts that are instantly recognizable.

– A range of M-specific colours is available, right from the iconic Yas Marina Blue to Isle of Man Green. 

Inside, you’re cocooned in driver-centric design, M seats, red engine start buttons, and shift lights on the steering wheel. Every detail reminds you that this is no ordinary BMW, but an ‘M’ division machine. 

 

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Why Enthusiasts Still Choose M?

In a world of track-focused Lamborghinis and Nürburgring-slaying Porsches, why does the M badge still command such reverence?

Because it’s not just about outright numbers, though M cars have plenty, it’s about emotional engineering. The way an M3 corners is like it’s reading your thoughts. The grin that comes from a perfect heel-toe downshift. The balance of usable performance and everyday comfort.

BMW M offers:

• Engagement: Manual transmissions, RWD thrills
• Practicality: Real rear seats, usable trunks, daily drivability
• Legacy: Decades of motorsport wins and road-going masterpieces

 

BMW M Division Models Available in India 

In India, a diverse range of BMW M Models is available, featuring powerful SUVs, stylish sedans, and more. These feature everything from 2L engines to 4.4L V8 engines. 

Some of the models available on our shores include 

BMW M2 (New)
A pure performance coupe, the new BMW M2 combines compact dimensions with explosive power from its 3.0L straight-six engine. It’s rear-wheel drive and offers a manual transmission option, making it a dream for driving purists.

 

BMW M340i xDrive
This M Performance sedan delivers a perfect balance between daily usability and track-ready power, thanks to its 3.0L inline-6 engine with mild hybrid tech and xDrive all-wheel drive for added grip and control.

 

BMW M8 Competition Coupe
The ultimate luxury sports coupe, the M8 Competition features a 4.4L twin-turbo V8 engine delivering staggering power and acceleration. It combines opulence with jaw-dropping performance and road presence.

 

BMW i7 M70 xDrive
BMW’s most powerful electric vehicle, the i7 M70 xDrive, blends luxury and innovation. With dual electric motors producing over 650 hp, it offers silent yet blistering performance in a full-size luxury sedan package.

 

BMW XM
The first standalone M model since the M1, the BMW XM is a plug-in hybrid SUV with a 4.4L V8 engine paired with electric motors. It’s bold, luxurious, and built for those who want to make a statement, with M-level performance.

 

BMW i5 M60 xDrive
A sporty electric sedan, the i5 M60 xDrive brings M Performance dynamics to the all-electric 5 Series. It delivers an impressive blend of agility, innovation, and emission-free driving with sporty flair.

 

BMW M4 Competition Coupe with M xDrive
A high-performance coupe that’s both sharp and sophisticated, the M4 Competition Coupe with M xDrive features a 3.0L twin-turbo inline-6 and AWD for maximum traction, precision, and everyday usability.

 

BMW M4 CS (New)
The newly launched M4 CS is a track-focused version of the M4 with added lightweight components, aggressive tuning, and more power. It’s designed for serious enthusiasts who crave high-speed thrills.

 

BMW M5 (All-New)
The all-new BMW M5 is more powerful and tech-loaded than ever before, rumoured to feature a hybrid powertrain with massive performance. It continues the legacy of combining executive luxury with sports car-like capabilities.

 

So, if you want thrill in every long drive and performance and drive in every acceleration, it’s hard to think of any cars other than the BMW M Models. 

 

Final Thoughts: The Soul of M

BMW’s M Division isn’t just a badge, it’s a belief system. A belief that every drive, whether on winding mountain passes, racetracks, or city boulevards, must ignite something deeper within us.

In the M world, speed is just the beginning. The real story begins with feel, balance, and emotion. 

And in that story, one truth stands tall: 

M is not just for Motorsport. It’s as unbeatable on the road as well! 

Every luxury car or supercar you know today has a rich history behind it. The top brands in the world of automobiles go decades back in terms of origin. Their models have undergone years of evolution, hand in hand with advancements in technology.

The same is true for Porsche, a brand that is synonymous with excellence in design and groundbreaking engineering. One might as well say that the ‘P’ in Porsche stands for Performance, Precision, and Prestige. But the story of the brand is not just one story.

Pages in Porsche’s history book feature its very first model, which dates back to World War II years, which is followed by decades of domination in motorsport. And somewhere in there is the arrival of the beloved Porsche 911!

But hey, this was just a quick recap of the storied history of the luxury carmaker. In this article, let’s put on our history glasses and trace Porsche’s journey to becoming one of the most iconic automotive brands in the world!

 

Porsche’s Racetrack Origin

Years before the first-ever car with the brand name ‘Porsche’ was launched, the company (which later became Porsche) began as a consulting firm in 1931, which focused on engine and vehicle design.

At the time, the company was named ‘Dr. Ing. h.c.F. Porsche GmbH was formed by Ferdinand Porsche and his son-in-law, Anton Piëch, and Adolf Rosenberger in Germany’s Stuttgart.

The company’s big breakthrough came when Ferdinand decided to make a car that was agile, powerful, and a force to reckon with on the race track (In a nutshell, a super-competitive sports car). Years of work and dedication culminated with the arrival of the Porsche 356 in 1948. It was everything Ferdinand had planned, a lightweight, rear-engine sports car that was more about agility than it was about brute force and dominance.

 

The Porsche 356 is iconic for many reasons, including:

1. It was the first-ever car to adorn the Porsche badge.
2. It was the perfect sports car for its time, focusing on lightweight construction, smooth handling, and a rear-engine layout.
3. Developed in Austria’s Gmünd, the Porsche 356 was developed using components of the Volkswagen Beetle.

 

Porsche’s early dominance on the racetrack:

• The tone was set for Porsche’s racing legacy with the brand’s first victory in Le Mans in 1951, along with victors in 1960’s Targa Florio and the Mille Miglia in 1956.
• In a nutshell, even before it became a household name among buyers, Porsche had established its reputation as a fierce competitor on the racing circuit.

 

The Arrival of the Legendary Porsche 911

Very few cars in the world define what a ‘sports car’ is than the Porsche 911. It is arguably the most iconic sports car in history (many would jump to remove the ‘arguably’ from this sentence).

So, we can’t talk about Porsche as a brand without mentioning the iconic 911, can we? Arriving in 1964, this beast of a sports car has undergone eight generations, selling more than a million units.

 

Signature Characteristic Traits of the Iconic Porsche 911:

• The legendary rear-mounted flat-six engine, which is made for the track.
• Rear-wheel driver dynamics that rewarded precision and cutting-edge driving skills.
• It is unmatched in delivering both speed and precision wrapped into one beast of a sports car.

 

The Porsche 911 became a timeless benchmark for sports luxury vehicles because:

• Comes in variants to suit a range of use cases, with the Porsche 911 Carrera for casual drivers to hardcore track machines like the Porsche 911 GT2/GT3.
• It went through a range of engineering evolutions without losing its core personality.
• The Porsche 911 has bossed tracks and circuits at rallies, endurance racing, and even the Dakar Rally’s off-road challenges.

 

Porsche’s Racing Dominance Continues: Le Mans AND Beyond

To describe Porsche’s reputation in endurance racing, all we need to mention is just one little fact. Even today, Porsche holds the record for the most wins at Le Mans by a manufacturer. The brand has bagged a total of 19 wins in the competition, cementing its name as the most decorated automotive manufacturer at the 24 Hours of Le Mans.

In fact, Porsche leads the second-best manufacturer at Le Mans (which is Audi at 13 wins) with a whopping margin of 6 wins.

 

Crucial Chapters in Porsche’s Le Mans Glory:

•  In 1970, the Porsche 917 became the brand’s first car to register a victory in the overall category at Le Mans.
• During the 80s, the Porsche 956 and Porsche 962 were at the very top of the Group C era of endurance racing.
• Most recently, between 2015 and 2017, the Porsche 919 Hybrid won Le Mans three times in a row.

 

Becoming the most successful manufacturer at Le Mans has by no means been enough for the German brand. Via their Porsche Cup, the manufacturer is dedicated to uplifting and promoting racing at the grassroots.

Additionally, Porsche has achieved commendable success in racing competitions like the World Rally Championship, IMSA, Formula E, and GT Racing, as well!

 

Porsche’s Expansion: Via Racetracks to the Road

Through a series of tech innovations, Porsche managed to infuse their signature ‘race car technology’ into their road cars without cutting down on either comfort or usability. In other words, with a ‘motorsport DNA’ at the heart, Porsche makes luxe, comfortable, and smooth street cars, too.

 

Tech innovations and signature traits that have bolstered Porsche’s legacy:

• The Porsche Doppelkupplung (which translates to Porsche’s double-clutch transmission) offers seamless and swift shifts. It is now available in all Porsche models in the lineup.
• The PASM (Porsche Active Suspension Management) helps drivers strike the perfect balance between agile handling and ride comfort.
• Originally a race car manufacturing brand, Porsche has maintained that DNA. The brand’s EVs and SUVs also drive as if they belong on a racing circuit (anyone who has driven one would read and give a resounding YES to this!).
• Taking confident strides into the era of zero-emission driving, the Porsche Taycan, the all-electric sedan, carries the soul of the legendary 911.

 

Porsche’s Timeless and Recognisable Design

Now that we’ve talked at length about its ‘racetrack engine’ and ‘smooth handling’, let’s talk about another aspect that makes a Porsche instantly recognizable, the design language.

If we trace the cars we’ve mentioned in this piece, right from the classic 356 to the iconic 911 and the modern-day Taycan, there’s a signature consistency to be found among all these Porsche models.

 

It is visible in some of its elements, like:

• Aerodynamic design and focus on weight optimization.
• Rounded headlights, sloping rooflines, and a wide, haunched build are also signature ‘Porsche’ design elements.
• On the interior, Porsche balances the analogue and digital tech features.
• Porsche models are known for being driver-focused, featuring a minimalist but ergonomically comfortable cabin.

 

Porsche’s Legacy: To be Continued…

With a legacy as rich as it can get for an automotive maker, Porsche is in no hurry to hang up the proverbial boots. As the world of automobiles shifts towards electrification and autonomous cars, Porsche is adapting but without letting go of its charm and heritage.

In fact, the Porsche Taycan and the Macan EV are leading the brand’s charge in the world of electric mobility. Furthermore, Porsche is also investing heavily in synthetic fuels to keep internal combustion relevant in a world aiming to go carbon-neutral.

But for Porsche, performance is paramount (and it will continue to be in the many decades to come). Porsche has established itself in the market as more than just a brand. It is a philosophy that emphasises a rewarding driving experience.

A philosophy that believes that the racetrack and our city roads for daily commute are not two completely distinct worlds. They are, in fact, interconnected. And a delightful, agile, and comfortable ride should stay constant in both of them!

Continuing our series on the evolution of the most revered luxury automobiles, we now turn our attention to another iconic name in the world of executive sedans – the Mercedes-Benz E-Class. Renowned for its blend of sophistication, cutting-edge technology, and exceptional performance, the E-Class has been a benchmark in the luxury car segment since its inception. Let’s explore the journey of the Mercedes-Benz E-Class through its various generations, including their launches in India.

First Generation (W120/W121: 1953-1962)

Initial Launch (1953)

The story of the E-Class begins with the W120/W121 models, introduced in 1953. These early models, often referred to as “Ponton” due to their distinctive pontoon-shaped body, set the stage for Mercedes-Benz’s reputation for durability and luxury. The W120 featured a 1.8-liter Inline-4 engine producing 52 hp, while the W121 came with a more powerful 1.9-liter engine delivering 65 hp. Both models were available with a 4-speed manual transmission.

Second Generation (W110: 1961-1968)

 

Initial Launch (1961)

The W110, introduced in 1961, marked a significant step forward with its modern design and improved engineering. Known as the “Fintail” due to its subtle rear fins, the W110 offered a range of Inline-4 engines, including a diesel option. Engine outputs ranged from 55 hp to 120 hp. The W110 was praised for its robust build quality and advanced safety features, such as crumple zones.

Third Generation (W114/W115: 1968-1976)

Initial Launch (1968)

The W114 and W115 models, launched in 1968, introduced a new era of refinement and performance. These models, often referred to as the “/8” (Slash Eight), offered a wider range of engine options, including Inline-4, Inline-5, and Inline-6 engines, with power outputs ranging from 60 hp to 185 hp. The W114/W115 series also introduced more luxurious interiors and advanced suspension systems for improved ride comfort.

Fourth Generation (W123: 1976-1985)

Initial Launch (1976)

The W123, launched in 1976, quickly became one of the most beloved models in Mercedes-Benz history. Known for its legendary reliability, the W123 offered a range of Inline-4, Inline-5, and Inline-6 engines, with power outputs from 55 hp to 177 hp. The W123 was available with both manual and automatic transmissions. It was also one of the first cars to feature anti-lock brakes (ABS) as an option.

Fifth Generation (W124: 1984-1995)

Initial Launch (1984)

The W124, introduced in 1984, represented a significant technological leap forward. It was the first E-Class model to officially carry the “E” designation. The W124 offered a wide range of engines, including petrol and diesel variants, with power outputs ranging from 72 hp to 326 hp in the high-performance E 500 model. This generation introduced numerous innovations, such as multi-link rear suspension, airbags, and an advanced climate control system. The W124 made its debut in India in the early 1990s.

Sixth Generation (W210: 1995-2003)

Initial Launch (1995)

The W210, launched in 1995, was notable for its distinctive quad-headlamp design. It featured a range of Inline-4, Inline-6, V6, and V8 engines, with power outputs from 134 hp to 354 hp. The W210 also introduced new safety features, including Brake Assist and Electronic Stability Program (ESP). This generation saw the E-Class solidify its reputation for combining luxury with cutting-edge technology. The W210 was launched in India in 1996.

Seventh Generation (W211: 2002-2009)

Initial Launch (2002)

The W211, introduced in 2002, continued the E-Class tradition of innovation and luxury. It offered a range of Inline-4, V6, V8, and diesel engines, with power outputs from 122 hp to 507 hp in the high-performance E 63 AMG. The W211 featured advanced technology, including Airmatic air suspension, Pre-Safe collision avoidance system, and a more refined interior with high-quality materials. The W211 arrived in India in 2002.

Eighth Generation (W212: 2009-2016)

Initial Launch (2009)

The W212, launched in 2009, was a bold redesign with sharper lines and a more aggressive stance. It offered a variety of engines, including Inline-4, V6, V8, and hybrid options, with power outputs ranging from 136 hp to 585 hp. The W212 introduced advanced safety features like Attention Assist and Adaptive Highbeam Assist. This generation also saw the introduction of the luxurious E-Class Coupe and Convertible models. The W212 was launched in India in 2009.

Facelift (2013)

A significant facelift in 2013 brought a more refined front-end design, new LED headlights, and updated interior features. This facelift also introduced more efficient engines and the latest version of the COMAND infotainment system, enhancing the overall driving experience. The facelifted W212 was available in India shortly after its global release.

Ninth Generation (W213: 2016-2023)

Initial Launch (2016)

The W213, launched in 2016, represented the pinnacle of E-Class luxury and technology. It offered a range of Inline-4, Inline-6, V6, and V8 engines, including hybrid and plug-in hybrid variants, with power outputs from 150 hp to 612 hp in the high-performance E 63 S AMG. The W213 was packed with cutting-edge technology, such as semi-autonomous driving capabilities, a high-resolution widescreen cockpit, and the latest driver-assistance systems. The W213 was introduced to the Indian market in 2016.

Facelift (2020)

A facelift in 2020 updated the W213 with a new front-end design, enhanced digital displays, and improved connectivity features. This facelift also introduced more efficient engines and advanced driver-assistance systems, keeping the E-Class at the forefront of innovation. The facelifted W213 was available in India in 2020.

Tenth Generation (W214: 2023-Present)

The tenth generation of the Mercedes-Benz E-Class, launched in 2023, continues the legacy of luxury and innovation. This latest iteration offers a range of variants, including the E 200, E 300, and the high-performance E 63 S AMG. Engine specifications are impressive, with the E 200 featuring a 2.0-liter turbocharged Inline-4 engine producing 255 hp, the E 300 equipped with a 3.0-liter turbocharged Inline-6 engine delivering 362 hp, and the E 63 S AMG boasting a powerful 4.0-liter V8 engine with 603 hp. Each variant comes with a 9-speed automatic transmission, ensuring smooth and responsive driving. The W214 is expected to be launched in India in the second half of 2024.

 

Each generation of the Mercedes-Benz E-Class has continually redefined the standards of luxury and performance in the executive sedan segment. From its early days as the Ponton to the latest W214 model, the E-Class has consistently introduced groundbreaking innovations, achieved impressive sales milestones, and garnered numerous accolades. This legacy of excellence and constant evolution ensures that the E-Class remains a benchmark for luxury sedans globally, captivating enthusiasts and discerning drivers alike.

 

Pics: Mercedes-Benz

With this blog post, we embark on a series chronicling the evolution of the most revered luxury automobiles across the globe. It is only fitting to commence this journey with one of the foremost executive sedans in the world—the BMW 5 Series.

The BMW 5 Series sedan has stood as a testament to the German automaker’s commitment to luxury, performance, and innovation. Since its debut, each generation of the 5 Series has brought something unique to the table, shaping the landscape of executive sedans. Let’s journey through the history of the 5 Series, exploring its various iterations, technological advancements, and market impact.

First Generation (E12: 1972-1981)

Initial Launch (1972)

In 1972, BMW introduced the world to the first generation of the 5 Series, the E12. It was a groundbreaking model that set the tone for BMW’s future sedans. Equipped with a range of Inline-4 and Inline-6 engines, the E12 offered power outputs from 98 hp to 215 hp. The transmission options included a 4-speed manual, 5-speed manual, and a 3-speed automatic. This generation marked the beginning of BMW’s foray into combining sporty driving dynamics with executive luxury.

Facelift (1976)

A facelift in 1976 brought new grilles, bumpers, and improved interior features, ensuring the model stayed fresh and competitive. The E12 sold approximately 700,000 units globally, establishing a strong foundation for future generations.

Second Generation (E28: 1981-1988)

Initial Launch (1981)

The E28, launched in 1981, built on the success of its predecessor. It introduced a broader range of engines, including diesel options, with power outputs ranging from 90 hp to 286 hp. The E28 was also among the first BMWs to feature advanced electronics and new safety technologies, reflecting the brand’s commitment to innovation.

Facelift (1985)

A significant facelift in 1985 enhanced the aerodynamics, updated the interior, and introduced new electronics, making the E28 more refined and user-friendly. Globally, the E28 sold around 722,000 units, reinforcing BMW’s position in the luxury sedan market.

Third Generation (E34: 1988-1996)

 

Initial Launch (1988)

With the arrival of the E34 in 1988, BMW introduced a model that balanced elegance with performance. The E34 came with an expanded engine lineup, including Inline-4, Inline-6, V8, and diesel engines, producing between 113 hp and 315 hp. Transmission options included a 5-speed manual, a 6-speed manual, and a 4-speed automatic.

Facelift (1992)

The E34 received a facelift in 1992, which featured updated front and rear designs, improved safety features, and new engine options. This generation saw remarkable success, with approximately 1.3 million units sold globally.

Fourth Generation (E39: 1995-2004)

 

Initial Launch (1995)

The E39, launched in 1995, was a significant leap forward in terms of technology and refinement. It offered a range of Inline-6, V8, and diesel engines, with power outputs from 148 hp to 394 hp. The E39 was praised for its handling, build quality, and innovative features.

Facelift (2000)

In 2000, the E39 received a facelift that included updated headlights, tail lights, and interior features. This generation was a global success, selling approximately 1.48 million units and earning numerous awards for its design and performance. The E39 marked the 5 Series’ entry into the Indian market in the late 1990s.

Fifth Generation (E60/E61: 2003-2010)

Initial Launch (2003)

The fifth-generation E60, introduced in 2003, was a radical departure in terms of design and technology. It featured a more controversial design language and an array of advanced technologies. The engine lineup included Inline-6, V8, V10, and diesel engines, with power outputs ranging from 168 hp to 500 hp.

Facelift (2007)

A facelift in 2007 brought new headlights, tail lights, updated iDrive systems, and engine upgrades. The E60 was well-received, selling approximately 1.4 million units globally and winning numerous awards, including Car of the Year. In India, the E60 became available in 2004, attracting a new segment of luxury car buyers.

Sixth Generation (F10/F11: 2010-2017)

Initial Launch (2010)

The F10, launched in 2010, represented a return to a more conservative and elegant design. It featured Inline-4, Inline-6, V8, and diesel engines, with power outputs from 154 hp to 560 hp. This generation was known for its blend of performance, luxury, and cutting-edge technology.

Facelift (2013)

In 2013, the F10 received a facelift that included updated front and rear designs, new engines, and enhanced technology features. This generation saw substantial success, with approximately 2.2 million units sold globally. It garnered numerous awards for innovation and design. The F10 was introduced to the Indian market in 2010, further cementing the 5 Series’ reputation.

Seventh Generation (G30/G31: 2017-2023)

Initial Launch (2017)

The seventh generation, the G30, launched in 2017, continues to push the boundaries of luxury and performance. It offers a wide range of engines, including hybrid options, with power outputs from 181 hp to 617 hp. The G30 is equipped with an 8-speed automatic transmission and boasts numerous technological advancements.

Life Cycle Impulse (2020)

A facelift (called Life Cyle Impulse or LCI) in 2020 brought a new grille design, updated headlights, and enhanced technology features, keeping the model competitive and modern. As of 2023, over 600,000 units have been sold globally. The G30 has won multiple awards, including Best Executive Car, and has been available in India since 2017, appealing to a broad audience of luxury car enthusiasts.

 

Eight Generation (G60: 2023-Present)

 

The eighth generation of the BMW 5 Series was launched in 2023, continuing the legacy of luxury and innovation that the model is known for. The car is expected to be launched in India in second half of 2024. This latest iteration offers a range of variants including the 530i, 540i, and the M550i xDrive, catering to different levels of performance and luxury. The engine specifications are impressive, with the 530i featuring a 2.0-liter turbocharged Inline-4 engine producing 248 hp, the 540i equipped with a 3.0-liter turbocharged Inline-6 engine delivering 335 hp, and the M550i xDrive boasting a powerful 4.4-liter V8 engine with 523 hp. Each variant comes with an 8-speed automatic transmission, ensuring smooth and responsive driving.

In addition to the traditional gasoline engines, the eighth generation also introduces the electric variant, the BMW i5. This electric version features a dual-motor setup producing up to 536 hp and offers a range of approximately 300 miles on a full charge. The BMW i5 comes with advanced charging capabilities, including fast charging that can replenish up to 80% of the battery in just 30 minutes. The inclusion of the i5 in the 5 Series lineup underscores BMW’s commitment to sustainability and innovation, providing a high-performance electric option without compromising on luxury and driving dynamics.

Each generation of the BMW 5 Series has contributed to its legacy as a premier executive sedan. From groundbreaking innovations and design changes to sales milestones and accolades, the 5 Series has consistently set the standard for luxury sedans worldwide.

 

Luxury cars have always been a symbol of prestige, performance, and innovation in the automotive world. While many luxury car manufacturers come and go, there are a select few that have stood the test of time, continuing to define luxury and elegance for decades. In this blog, we will explore some of the longest-running luxury cars in history, tracing their rich histories and the enduring appeal that has kept them on the road for generations.

 

Mercedes-Benz S-Class

The Mercedes-Benz S-Class, short for “Sonderklasse” in German, which translates to “Special Class,” is often regarded as the benchmark for luxury sedans. This iconic model made its debut in 1954 with the W180 series, and it has since been a symbol of automotive excellence. With its cutting-edge technology, opulent interiors, and a legacy of engineering innovation, the S-Class has maintained its status as a luxury icon for nearly seven decades.

 

Rolls-Royce Phantom

The Rolls-Royce Phantom is the epitome of British luxury and craftsmanship. First introduced in 1925, the Phantom has been synonymous with prestige and exclusivity. Each Phantom is handcrafted to perfection, offering unparalleled comfort and customization options. Over the years, the Phantom has seen numerous updates and iterations, but it has never strayed from its commitment to luxury and elegance.

 

Bentley Continental GT

Bentley is known for its blend of performance and luxury, and the Continental GT exemplifies this ethos. Launched in 2003, it continues the legacy of the original Bentley Continental, which debuted in 1952. The modern Continental GT is a high-performance grand tourer that combines exquisite craftsmanship with powerful engines, making it a popular choice among luxury car enthusiasts for generations.

 

BMW 7 Series

BMW’s 7 Series has been a stalwart in the luxury sedan segment since its introduction in 1977. This flagship model showcases BMW’s commitment to innovative technology, sophisticated design, and exceptional driving dynamics. Over the years, it has evolved to incorporate the latest advancements in automotive engineering, solidifying its position as a leader in the luxury car market.

 

Jaguar XJ

The Jaguar XJ, first introduced in 1968, represents British luxury with a sporty edge. Known for its striking design, superior handling, and luxurious interiors, the XJ has maintained a dedicated following over the decades. It has seen several generations, each bringing its own unique blend of performance and opulence.

 

These longest-running luxury cars have not only endured the test of time but have also continued to evolve, setting the standard for what luxury means in the automotive world. They have proven that luxury is not just about opulence and comfort but also about innovation, performance, and a commitment to excellence. As these iconic models continue to inspire future generations of luxury cars, they remind us that true luxury is timeless.

German engineering has been doing some great work in the automobile industry for a very long time. Every car enthusiast has, somewhere or the other, felt the sheer brilliance of the German car making and has been left spellbound.

Mercedes is one of the prominent names in the German automobile industry and has some of the great performance and luxury lines to choose from. The permutation and combination used by Mercedes while creating a vehicle is beyond ordinary and provides the customer the best of everything that they would want to engage in. With the demand for performance-infused luxury gaining traction with each passing day, Mercedes has tried to level itself with others by launching a new segment all together: The mighty AMGs.

Let’s have a better understanding of the whole term and moreover the segment itself. AMG stands for Aufecht, Melcher and Großaspach – the division of Mercedes-Benz that produces performance vehicles with some of the mind-bending numbers under the hood and the speedo. Named after some of the most important engineers in the company’s history, this division creates vehicles with advanced engines, aerodynamic bodies and high-speed capabilities: Something that one can push to the maximum limit and the vehicle will still be happy to go beyond. Welcome to the world of high-performing four-wheel magnificence.

To put into words, the AMG line from Mercedes is the dream of any performance enthusiast. Everything done while creating these special vehicles at Mercedes-AMG revolves around this. The philosophy behind making these adrenaline-rising machines is to give the people an aspiration to make their dreams come true and have a great vehicle which is at par with all the hyper speeding vehicles out there in the world.

Delivering something like this does not happen by chance. It is achieved when the art of engineering meets a truly special attitude, which is summed up as the AMG spirit at Mercedes. The whole creative mindset runs on the sheer belief that you have to keep on challenging limits in order to achieve new goals, and accept nothing as a given. This kind of character enables the makers to achieve automotive performance for the race track as well as for the road.

A great obsession with driving performance drives the mark of Mercedes-AMG. From the vicious speed of the GT R to the rugged power of the G 63 to the all-out ambition of the AMG ONE hypercar, each vehicle is built to stir the senses. And in their true spirit, these machines are capable of delivering maximum performance without even making you feel that you are even pushing them to their limit.

Now that we have some idea what the Mercedes AMG line is capable of delivering, let’s see what all cars are there to put your hands on.

Mercedes AMG GLE 63 S Coupe

A whole new coupe packed with performance and agility to handle the harsh conditions of the Indian roads, that’s what this GLE 63 S Coupe is all about. Moreover, it actually delivers ₹2.15 crore worth of luxury SUV muscle with magnificent German engineering.

Mercedes practically kick-started the performance SUV trend back in 1999 with its 5.4-litre naturally aspirated V8 under the hood of the then ML or M-Class. Two decades later, the formula has evolved considerably, but the fundamentals are still the same. Let’s figure out what this new-generation SUV is capable of!

Engine Specifications and Performance

Everything begins with the transformation of AMG lowering its fabled 4.0-litre twin-turbo V8 into the spacious bonnet. The hand-assembled engine makes a seriously potent 603 hp; and this is just the beginning, as this AMG motor now also gets a 22 hp electric boost. While the combined system power never exceeds 612hp, the EQ Boost starter-alternator (placed in between the engine and gearbox) also puts out an additional 250 Nm of torque, which goes a long way in countering the 2,445 kg kerb weight of the GLE Coupe. What’s particularly effective is that the bulk of the assist comes in at low and medium engine speeds, just when you need it the most. Sounds like a perfect love story, isn’t it? AMG says that this makes for a spontaneous step-off. What’s even better is that, followed by the 850Nm of torque from the combustion engine, it is as smooth as it gets. With just pushing the gas a bit hard, this beauty will accelerate from 0-100 kph in a claimed 3.8sec. Furthermore, there is no feeling of draining power until you are well past 200 kph. The legend has it that this one is sure to make your bones and soul chill at the same time.

Interiors

The all-new AMG’s version of the GLE feels both more luxurious and more sporty at the same time. The carbon-fibre-like metallic trim that runs across the dash blends nicely with the big chrome vents and chrome highlights, making the whole make come together easily. The generous use of Alcantara on the steering wheel gives the cabin a sporty feel, and with acres and acres of double-stitched leather present on the dash and door pads, you feel the instant plushness of the luxury which is on offer by Mercedes. This is especially true of the large and very sporty seats. Sitting is marginally lower in the rear than in a regular GLE due to a coupe-like roof, but the headroom is very good and the wide seat is perfect for large frames. Then, just as on the regular GLE, there’s plenty of legroom and shoulder room. One can even ask the driver to take the front passenger seat forward, and the presence of the simply massive sunroof means you can bathe the rear of the cabin in bright sunlight. Rear seat passengers also have their own climate control console with Type-C USB ports and even a regular 240V plug point present in the rear, making all your work and leisure things seem comparatively sorted while you’re in the AMG GLE 63 S Coupe.

This one is an extremely accomplished all-rounder with everything you can expect from a performance oriented luxury coupe. Straight-line performance, to begin with, is outstanding along with a large and comfortable cabin. It is lavishly equipped on the inside, and on its air springs and adjustable dampers, the ride, in general, is comfortable.

Some of the honourable mentions from the AMG line-up which are available in the Indian market are: Mercedes-AMG G 63, Mercedes-AMG A 35, Mercedes-AMG GLE Coupe, Mercedes-AMG GLC 43 Coupe, Mercedes-AMG E 63 S, Mercedes-AMG GLA 35, Mercedes-AMG E 53, Mercedes-AMG A 45

This was just a glimpse into the world of Mercedes AMGs that has some of the most amazing machines in line for you to explore and get a feel of the AMG DNA infused into the luxury make. Not just this AMG GLE 63 S Coupe but the brilliant manufacturing from Mercedes has brought all the car enthusiasts a much-awaited gift that gives the thrill of pleasure to experience when inside while looking stunning on the outside.