BMW Group India is riding a wave of strong momentum in the Indian luxury car market. In the first half of 2025, the company recorded its highest-ever H1 car deliveries, with 7,774 units sold across BMW and MINI brands, marking a 10% year-on-year growth. This follows an impressive calendar year 2024 performance, where BMW India, including MINI, achieved total sales of 15,721 units, making it the second-best-selling luxury car brand in the country.
H1 2025: BMW’s Launchpad for Growth
Fast-forward to the first half of 2025, and BMW Group India showcased its strongest performance to date:
- 7,774 units sold, up nearly 10% from H1 2024.
- The surge was driven largely by a boom in EVs and long-wheelbase models
- EV deliveries leapt 234%, with 1,322 electrified units sold— capturing an impressive 18% of all BMW sales
- Long-wheelbase variants (3 Series, 5 Series, 7 Series, iX1 LWB) spiked 159%, commanding 47% of the sales pie
Model Highlights: What’s Hot
- BMW iX1 Long Wheelbase—the hero of the EV push, topping BMW’s electromobility charts.
- Sedans: The 5 Series claimed the title of best-selling sedan, while the 3 Series maintained dominance in the premium segment.
- SAVs (Sports Activity Vehicles): X1 led the compact SUV pack with over 30% share, followed by the X5—overall SAVs grew 17% in H.
- MINI: 297 units sold in H1; the Cooper S and Countryman E were standout performers.
Experience & Strategy: Beyond Just Sales
BMW isn’t just chasing numbers. The company has invested heavily in enhancing customer experience and supporting its growth trajectory:
- Retail.NEXT: A ₹365.6 crore transformation of 56 showrooms across 33 cities, bringing immersive, digitally enabled retail experiences to buyers.
- Smart Finance Solutions: Flexible EMI plans, assured buybacks, and easy upgrade options—designed to make luxury ownership smoother.
What It All Means
When it comes to overall luxury car sales in the calendar year 2024, Mercedes-Benz led the pack with 19,565 units sold, while BMW India, including MINI, followed closely with 15,721 units. The gap of just 3,844 units highlights how BMW is steadily closing in on the market leader. While BMW has already shared its record-breaking H1 2025 figures, Mercedes-Benz is yet to announce its half-yearly numbers, which will give a clearer picture of how the competition is shaping up in 2025.
BMW’s rapid gain in H1 2025—particularly in EVs and long-wheelbase models—is a strong signal that its strategy is resonating with Indian luxury buyers. Coupled with aggressive customer engagement and finance tools, BMW is positioned to keep the pressure on Mercedes going forward.
Bottom Line
BMW India has turned up the heat. From a credible second in 2024 to a breakout H1 in 2025, the brand is blending product innovation with smart customer engagement. If the recent pace holds, the script for luxury Bavarian dominance in India may just have a thrilling next chapter.