BMW India has officially opened pre-launch bookings for the all-new second-generation BMW 2 Series Gran Coupe, marking a significant step forward in the brand’s premium compact segment strategy for India. Here’s a comprehensive look at what this stylish newcomer brings—and why enthusiasts should be ready to act by 17 July 2025.
Booking Details & Launch Timeline
- Booking Launch: Starting 12:30 hrs IST on 9 July 2025, customers can pre-book through any BMW dealership nationwide or via the BMW India online portal.
- Official Launch: Scheduled for 17 July 2025, this debut aligns well with India’s festive sales period.
- Made in India: Assembled at BMW’s Chennai plant, this local production boosts accessibility and speaks to BMW India’s commitment to domestic manufacturing.
Design & Proportions: Sport Meets Elegance
The second-gen 2 Series Gran Coupe presents a sharper, more extroverted persona in comparison to its predecessor. Visually, it retains the hallmark coupe-like roofline but adopts bolder lines and contours, especially noticeable in the front and rear bumper designs enhanced under the sporty M Sport package.
- Dimensions: The wheelbase (2,670 mm) and width (1,800 mm) remain unchanged, preserving spatial harmony. Exterior length grows by +20 mm (now ~4,546 mm), with height increased by +25 mm (approx. 1,445 mm).
- Visual Appeal: LED adaptive headlights and a reimagined grille provide a sophisticated facelift. Standard 18-inch alloys further reinforce its athletic posture.
Interior & Technology: NextGen Digital Cockpit
BMW continues its push toward digital innovation with the Gran Coupe’s interior, featuring the transformative BMW Widescreen Curved Display: a sleek panel combining a 10.7-inch infotainment screen and a 10.25-inch digital driver’s display.
- Operating System 9: Providing a refined UI/UX experience, this OS supports seamless smartphone integration via wireless Apple CarPlay and Android Auto.
- Premium Amenities: Included features are a panoramic sunroof, wireless mobile charger, 360° camera system, automated parking facility, ADAS functionalities, and a digital key allowing remote control of cabin temperature, boot access, and more.
Cabin aesthetics adhere to BMW’s minimalist yet luxurious ethos, with options like dark mocha-brown upholstery paired with soft-touch surfaces and metallic finishing.
Powertrain & Chassis: Driven, Refined
Under the bonnet, BMW India introduces a 1.5-litre turbocharged three-cylinder petrol engine producing 156 hp and 230 Nm torque, paired with an 8-speed automatic transmission driving the front wheels.
- Platform Continuity: Built on the UKL2 platform—shared with the previous-gen model—this newer iteration continues delivering balanced handling and ride comfort.
- Chassis & Suspension Upgrades: BMW mentions “extensively enhanced suspension technology” and “innovative driving and parking assistance systems,” promising sharper dynamics and enhanced safety features.
Segment Positioning & Market Outlook
The BMW 2 Series Gran Coupe slots as the brand’s entry-level sedan offering four doors and a low coupe silhouette—a “gran coupe” design philosophy that blends sportiness with practicality. With its refreshed aesthetics, updated tech suite, and contemporary drivetrain, it directly rivals models such as the Mercedes-Benz A-Class sedan in India.
Local production is strategic, allowing for competitive pricing and possibly shorter delivery lead times—a critical consideration for buyers tuning into the festive season.
Expert Take: Why It Matters
- Design & Styling
The sharper lines and coupe-styled roofline give the car a more athletic silhouette, crucial for appealing to young professionals and urban families.
- Technology Leadership
With its dual widescreen display and BMW OS 9, the model enters the race for best-in-class tech, rivalling offerings from premium brands like Audi and Mercedes.
- Powertrain Efficiency
Although not the most powerful, the 1.5-litre engine prioritizes fuel efficiency without sacrificing performance, suitable for urban commuting and occasional highway cruising.
- Manufacturing Strategy
Chennai-built production reduces costs and helps BMW offer more competitive pricing while maintaining quality. It also demonstrates a long-term commitment to the Indian market.
Should You Prebook?
- Desirability: Styling, tech, and premium feel make it a compelling buy for status and substance.
- Timing: Booking now positions you early in the queue, ideally for a delivery during the festive season.
WrapUp
The launch of the made-in-India BMW 2 Series Gran Coupe represents a pivotal moment for the brand, targeting the aspirational luxury sedan segment with precision. With a striking new design, cutting-edge digital interface, and practical drivetrain, BMW is set to capture the attention of younger buyers. The combination of local manufacturing and the timing of the launch signals a calculated play to maximise visibility and sales around India’s festive peak.
As bookings opened from 9 July 2025, prospective buyers are encouraged to reserve their spot early. With the official launch set for 17 July 2025, the new 2 Series Gran Coupe is poised to redefine the entry-luxury coupe-sedan space in India. For anyone looking to own a distinctive premium badge with style, substance, and cutting-edge technology, the watchword is clear: Prebook now.