The Indian luxury automotive landscape is evolving rapidly, and 2026 will be a landmark year for one of Britain’s most revered marques: Bentley Motors. With a strategic retail expansion into New Delhi and a strengthened national footprint, Bentley is signaling that India’s ultra-high-net-worth (UHNW) segment is no longer just a niche interest-it is a key market for bespoke automotive luxury.
In this blog, we explore what Bentley’s formal entry means for affluent buyers, how it redefines luxury retail, and why this move matters more than a typical showroom opening.
Bentley’s Growth Story: From Niche to Corporate Powerhouse
For over two decades, Bentley maintained a presence in India through private importers. However, July 1, 2025, marked a historic shift: Škoda Auto Volkswagen India Pvt. Ltd. (SAVWIPL) became the official importer and distributor, integrating Bentley into a powerhouse portfolio alongside Audi, Porsche, and Lamborghini.
Key Milestones in Bentley’s 2025 Indian Strategy
- July 2025: Bentley India officially becomes a division of SAVWIPL, with Abbey Thomas appointed as Brand Director.
- October 2025: Formal showrooms launched in Mumbai (The Galleria, Trident Hotel) and Bengaluru (Indraprastha Invictus) under partners Infinity Cars and Kun Premium Cars.
- December 2025: Bentley officially enters the North India market, partnering with the Bird Group.
What the New Delhi Entry Unlocks for Buyers
The launch of the Bentley Lounge by Bird Group at The Roseate, Samalka (NH-8) is a game-changer for the capital’s elite.
Immediate Access in the Capital
UHNW customers in Delhi-NCR can now engage with the brand directly. The Bentley Lounge serves as an intimate boutique touchpoint where clients can explore the brand’s craftsmanship without traveling to Mumbai.
A Modernized Portfolio
Buyers now have streamlined access to the latest Bentley range, including:
- Bentayga & Bentayga EWB: The flagship SUV and its Extended Wheelbase sibling.
- Flying Spur: The ultimate luxury sedan, now featuring high-performance hybrid powertrains.
- Continental GT & GTC: The definitive grand tourer in both Coupe and Convertible forms.
Future-Proofing Service
The Bird Group partnership isn’t just a boutique play. Plans are already in motion to launch two full-scale flagship showrooms and service facilities in the Delhi region by early 2026.
Why This Matters for Ultra-Luxury Car Buyers
- Direct Manufacturer Accountability: Moving under the SAVWIPL umbrella means global standards for warranty, pricing, and service are now mandated and monitored directly by the group.
- The Mulliner Experience: Local showrooms now provide dedicated spaces for the Mulliner personalization program, allowing buyers to choose from billions of combinations for leather, veneers, and stitching in a curated environment.
- Confidence in After-Sales: With factory-trained technicians and a centralized parts hub via SAVWIPL, the “maintenance anxiety” traditionally associated with exotic imports is significantly reduced.
- Market Maturity: Bentley’s investment reflects a record-breaking year for luxury sales in India, proving that the infrastructure now matches the wealth of the consumer.
Bentley in India: By the Numbers
| Metric | 2025 Context |
| Sales Trend | Steady growth in the 50–70 unit/year range, with 2026 projected to be a record year. |
| Price Range | Approximately ₹5 Cr to ₹8.5 Cr (Ex-showroom). |
| Network | 3 Key Hubs: Mumbai, Bengaluru, and New Delhi. |
| Corporate Parent | SAVWIPL (6 brands under one roof). |
The Road Ahead: Beyond100+
Under its updated Beyond100+ strategy, Bentley has confirmed its first-ever Luxury Urban SUV (a fully electric model) will be revealed globally in late 2026. While the brand initially aimed for full electrification by 2030, they have extended the life of Plug-in Hybrids (PHEVs) and internal combustion engines through 2035 to meet continued customer demand for performance.
Conclusion
Bentley’s expansion into Delhi is more than a corporate announcement; it represents a cultural shift toward experiential ownership. For discerning buyers, this means better accessibility, enhanced bespoke support, and the peace of mind that their investment is backed by a global ecosystem.
Navigating the world of ultra-luxury inventory can be complex. If you are looking for exclusive access to Bentley allocations or seamless ownership support, Motozite team is here to help.
