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Lexus is undergoing a strategic “rebirth” under President Takashi Watanabe, transitioning from a premium automaker to a “mobility lifestyle” innovator. The brand’s focus on full electrification (BEV), new mobility formats (beyond cars), and the separation of the ultra-luxury Century marque are key drivers.

This transformation aims to deliver a future of enriched luxury experiences, bespoke mobility, and next-generation, technologically advanced electric vehicles for the global luxury buyer, including the Indian luxury car market.

All major claims regarding the strategic direction, the role of President Watanabe, the Century separation, and the focus on BEVs were verified as accurate based on recent official announcements, especially those surrounding the Japan Mobility Show 2025 (JMS 2025).

• JMS 2025 Rebirth: Confirmed as the official platform for announcing the strategic shift.
• President Takashi Watanabe: Statements on shedding past constraints and exploring new mobility formats are directly quoted/paraphrased from his interviews/briefings at JMS 2025.
• Century as Separate Ultra-Luxury Brand: Confirmed. This move frees Lexus to focus on future, electrified, and diverse mobility solutions, as Century takes on the role of the ultra-traditional flagship.
• Electrification Strategy: Lexus is indeed shifting its focus to Battery Electric Vehicles (BEVs) and next-generation platforms, aiming for a global BEV-only lineup by 2035 (and 2030 in some regions like North America).

A Luxury Brand Re-Imagined: Discover the New Lexus Identity

At the recent Japan Mobility Show 2025, Lexus officially declared it is not simply evolving-it is being reborn. President Takashi Watanabe explicitly described this as a moment to shed past constraints: “If we continue to protect our old image and constraints, we will never expand or grow.” The brand is transforming its identity from a premium automaker to a comprehensive “mobility lifestyle” innovator.

Key Themes in this Rebirth:

• Unified Luxury Identity: Loosening the link between body-style (sedan/SUV) and luxury hierarchy, focusing on the customer experience first.
• Full-Electrification Strategy: Electrification that goes beyond mere compliance, instead driving emotional engagement and new vehicle value.
• Expansion of Mobility Formats: Exploring new experiences beyond traditional cars, including potential terrestrial (luxury MPVs, 6-wheelers), marine, and aerial applications.

Strategic Pillars – Delivering Future-Ready Luxury

Key Shifts: The New Brand Hierarchy

The formalization of the Century program as a separate ultra-luxury marque is perhaps the most significant structural change.

• Century: Now a standalone, ultra-luxury brand positioned above Lexus, focusing on traditional Japanese luxury, heritage, and chauffeur-driven experiences.
• Lexus: Now fully free to focus on innovation, performance, electrification, and next-generation mobility for the modern, discerning luxury buyer.

Implications for Luxury Car Buyers in India

For the premium buyer in India, these changes signal a distinct shift in the competitive landscape:

• Future-Ready BEVs: Lexus’s commitment to new EV platforms suggests upcoming models will rival European BEVs on technology and performance. Ownership quality and the delivery of a premium electric experience will be key differentiators.
• Bespoke Luxury Value: The luxury equation is moving beyond just badge and power; experience, customisation, and mobility format are becoming critical. Lexus is actively tailoring its products and experiences to this new paradigm.
• Brand and Resale Value: Repositioning toward radical innovation may significantly enhance Lexus’s appeal among high-net-worth individuals. However, the speed of model rollout, local-market specific support, and the charging infrastructure for these next-gen BEVs in India will remain crucial factors for early adopters.

Challenges & Watch-Points for the Lexus Rebirth

• Speed of Execution: Translating a clear strategy into quick, successful global product launches (new BEVs, new architectures) is the primary hurdle.
• Infrastructure & India Fit-out: The premium EV space in India still faces challenges around fast-charging, service network readiness, and localized battery support. Lexus must deliver an infrastructure solution worthy of its premium buyers.
• Brand Focus: As the brand broadens its scope (“land, sea, sky”), buyers must ensure their chosen model aligns with the core luxury-vehicle promise, avoiding any sense of a diluted “mobility service.”

Verdict: Lexus’s Next Chapter is Your Opportunity

Lexus’s “rebirth” offers a compelling proposition: a luxury brand that successfully blends quiet, reliable Japanese craftsmanship with radical, electric innovation. It’s an alternative to the dominant German marques, positioning itself with a fresh outlook and serious ambition for the future of mobility.

If your priorities include:

• Distinctive luxury with a strong craft-and-tech identity.
• Electric mobility with premium execution (not compromise).
• Ownership that reflects a forward-looking lifestyle and exclusivity.

…then Lexus’s upcoming next-generation models deserve your attention.
Connect with the Motozite Team to evaluate the upcoming Lexus model line-up, assess how their strategy plays out in India and find the one that fits your luxury-car vision and future-proof ownership.

Once hailed as the world’s most profitable car manufacturer, Porsche has swung into the red for Q3 2025, reporting a sharp €967 million ($1.04 billion) operating loss. This dramatic reversal is primarily driven by a costly €3.1 billion strategic realignment, including the shelving of its all-electric SUV project, a costly pivot back toward hybrids/ICE, mounting U.S. import tariffs, and a significant drop in China sales. These factors have profound, short-term ripple effects for luxury-car buyers and owners globally.

What Happened  The Numbers & Key Signals

The Q3 2025 results mark a turbulent period for the luxury marque:

• Q3 Operating Loss: Porsche reported an operating loss of €967 million in Q3 2025, a dramatic turnaround from a profit of €974 million in the same period in 2024.
• 9-Month Profit Collapse: For the first nine months of the year (9M 2025), operating profit collapsed by 99% to just €40 million, down from over €4 billion a year earlier.
• Revised 2025 Margin: The full-year operating return on sales forecast has been cut drastically to a slim 0% to 2% (down from a double-digit percentage previously).
• Future Outlook: The company expects 2025 to be the “trough year” and forecasts a gradual return to a high single-digit margin by 2026 as restructuring takes effect.
• Deliveries: Despite the losses, Porsche still delivered approximately 212,509 vehicles by the end of Q3 2025, and expects full-year revenue between €37-38 billion.

Major Contributing Factors:

1. Strategic Realignment: Extraordinary costs of roughly €3.1 billion for the full year, mainly tied to scaling back its aggressive EV strategy (including scrapping in-house battery production).
2. U.S. Import Tariffs: Mounting tariffs are estimated to cost the company a direct hit of around €700 million in 2025.
3. China Slowdown: Sales in the key Chinese market were down 26% in the first nine months due to intense competition and challenging economic conditions.

Also Read: Porsche’s Valencia Showcase – How the 99X Electric Story Matters for India

Why Luxury Car Buyers Should Pay Attention

Porsche’s financial health is not just a boardroom issue; it directly impacts the customer experience and the long-term value of their assets.

Brand Strength & Investment Levels

A brand’s financial instability can translate into short-term austerity. Luxury buyers expect consistent investment in new technologies, faster product roll-outs, and a growing catalogue of bespoke options. Porsche’s current losses may lead to:

• Delayed Model Refreshes: The strategic stress could postpone the launch cycles for new generations of popular models.
• Reduced R&D Focus: A necessary focus on cost efficiency could temporarily slow the pace of technological upgrades.

Resale Value & Market Perception

Porsche has historically commanded some of the strongest resale values in the automotive world. While a single quarterly loss won’t destroy this, persistent financial volatility reflects market risk. Buyers considering long-term ownership must monitor how this strategic pivot affects:

• Model Desirability: Will the shift away from an all-electric future for certain key models, like the larger SUV, dilute the brand’s perception as a technological leader?
• Taycan Depreciation: The high depreciation of early electric models (like the Taycan) is part of the reason for the strategic pullback, making the value proposition for current EV owners more uncertain.

Technology Trajectory

The cancellation of the all-electric SUV (K1) and the decision to keep models like the 911, Panamera, and Cayenne available with combustion/hybrid engines well into the 2030s signals a major pivot. For luxury buyers, this means:

• Focus on Hybrid: Porsche is now placing a massive bet on Plug-in Hybrid Electric Vehicles (PHEV) as the bridge technology, suggesting future product investment will heavily favour this space.
• Extended ICE Life: Traditional sports car buyers can be assured that the combustion engine (ICE) remains a core part of the brand’s immediate future.

What’s Going On Behind the Scenes

Implications for Porsche Buyers in India

For Indian luxury buyers, who often view their cars as investments as much as status symbols, these shifts require extra scrutiny:

• Timing of Purchase: Consider waiting until 2026. If 2025 is the “trough year” as management suggests, a recovery in 2026 could coincide with renewed investment, better clarity on product cycles, and potentially more stabilized pricing.
• Electrification Readiness: Given that Porsche is pivoting globally, buyers of models like the Taycan must scrutinize the local infrastructure commitment. Examine the local support for BEV ownership in India (fast-charging networks, service center readiness, and parts availability) before committing to a pure EV.
• Model Selection: If you seek long-term stability in residual value, focus on heritage models that are confirmed to carry ICE/Hybrid well into the 2030s (like the 911 or the newly hybrid-focused Cayenne and Panamera successors).

Verdict  Stability in Turmoil, But Buyer Vigilance Required

Porsche’s fall from being the world’s most profitable car company to posting a heavy Q3 loss in 2025 is a stark, if temporary, reality check.

This is not a reason to avoid Porsche entirely-the brand maintains high prestige, strong heritage, and phenomenal performance vehicles. But it is a reason to be highly cautious and diligent. Ensure your purchase aligns with:

1. The Brand’s Strategic Direction: Are you buying a hybrid or ICE model, which is now the company’s focus, or a BEV, which has seen strategic contraction?
2. Local Support Capability: Is the local dealer network ready to absorb the potential after-sales pressure resulting from restructuring efforts?
3. Your Ownership Horizon: For buyers seeking maximum value, patience until the 2026 recovery phase is recommended.

In short, your luxury car is partly an investment in brand relevance. By knowing that the landscape is changing rapidly.

Connect with the Motozite Team to analyse how the Porsche brand’s current challenges impact your buying strategy, model timing and long-term luxury-car ownership value.

At the latest earnings call for Q3 2025, Mercedes-Benz CEO Ola Källenius said the auto industry must “adapt like animals” to survive intense competition in China and the U.S. With sales in China down 27% YoY and U.S. volume off 17%, the luxury brand’s battle-and by extension what it signals for premium-car buyers-is as much strategic as it is mechanical.

Why This Statement Catches the Eye of Luxury-Car Owners

When a luxury-car manufacturer’s CEO uses metaphors like animal survival instinct, it’s more than PR-it signals deep structural shifts. Here’s why this Mercedes-Benz strategic pivot matters for buyers of premium vehicles (especially in markets like India):

• Brand strength & future-proofing: A brand that feels threatened globally may either become more aggressive in product investment (good for buyers) or face cost cuts and delays (risk for buyers).
• Sign of shifting priorities: Mercedes-Benz isn’t just saying “we must survive” — it’s saying “we must thrive by changing.” That means product mix, electrification, localisation and pricing strategies may pivot.
• Implications for ownership experience: If competition intensifies, expect potential changes in how luxury brands deliver value through customisation, limited editions, service experiences, or even shifts in resale value.
• For Indian luxury-car buyers: Understanding how global battles play out helps you assess a brand’s local presence, future launches, service network, and how cutting-edge your purchase really is.

What the Numbers Tell Us (Q3 2025 Sales Volume)

Strategic Implications for Mercedes-Benz & the Premium Segment

• Product Cycle Pressure: With global headwinds, luxury brands like Mercedes may delay or rethink certain flagship launches or reduce product variants-impacting premium buyers seeking the latest.
• Localization Matters: In India, models may increasingly be tailored for regional markets (“China-fit” tech, local manufacturing) as global export flows get disrupted. Källenius emphasised that adaptability includes local engineering and cost control.
• Pricing & Margin Dynamics: Margins in premium cars are under pressure due to costs (tariffs, supply-chain, competition). Mercedes flagged higher tariff headwinds (e.g., U.S. import duties) in recent results.
• Electrification & Differentiation: To survive, luxury brands must deliver clear value in EVs and high-end models-not just incremental updates. Buyers must ask: Does my chosen car reflect this strategic shift, or is it a carry-over of older architecture?

What Luxury Car Buyers in India Should Do

• Check product roadmap: If you’re buying a high-end Mercedes variant now, understand when the next version is due-if global pressure delays launches, then early buyers may hold value.
• Local-spec adaptation: Since Mercedes is emphasising adaptation, ensure the car you buy is suited to India’s conditions (charging network if EV, tariff impact if ICE, service availability).
• Understand exclusivity & variant strategy: With competition high and margins under pressure, brands may focus on fewer bespoke models or those with stronger margin potential. Limited-edition models may be better protected.
• Resale and ownership experience: A brand fighting global battles must still deliver local support-test the service ecosystem, spare-parts availability and how brand changes get passed to customers.
• Prepare for strategic shifts: If you buy a luxury Mercedes now, be ready for potentially faster product turnover or stronger emphasis on electrified or niche models-your ownership horizon matters.

Final Takeaway

When Mercedes-Benz’s CEO calls for “animal spirit” amid global market turbulence, luxury-car buyers should listen. This isn’t just about business jargon-it’s about how a major brand is reacting to deep structural changes in the premium-car landscape. For buyers in India’s luxury market, this translates into questions about timing, variant selection, brand support and long-term value.

If you’re seeking a luxury car that aligns with today’s premium brand emphasis on agility, differentiation and future-readiness, it pays to assess not just the model in front of you but the brand’s global resilience and strategic direction.

Connect with the Motozite Team to explore how the current premium-car environment by Mercedes-Benz’s strategic pivot affects your luxury-car purchase decision, variant timing and investment value.

In a powerful statement ahead of Season 9 of the TAG Heuer Porsche Formula E Team, Porsche completed intensive test sessions at the Circuit Ricardo Tormo in Valencia, Spain. Covered by coverage like “Porsche turns heads in Valencia with Cayenne-inspired 99X electric livery”, the event highlights how Porsche’s electric racing platform and livery strategy signal serious brand intent – not only in motorsport but in its electric-vehicle roadmap and global luxury performance narrative.

Setting the Scene: Valencia & Porsche’s Electric Push

Valencia’s Circuit Ricardo Tormo isn’t just any racetrack – it’s the crucible where electric racing teams fine-tune both speed and strategy. Porsche’s presence there, with the 99X Electric Gen3, underscores a dual mission: dominate on the track and translate that tech prestige into its premium EVs. During the test, the team logged close to 1,800 km of running across drivers, including Pascal Wehrlein and António Félix da Costa, who remarked on the car’s “less weight and more power”.

Why should this matter to Indian luxury-EV buyers or auto-enthusiasts? Because this kind of motorsport-level development often filters down to production cars – in battery tech, chassis tuning, performance software and brand perception.

Three Key Insights from the Valencia Test

1. Electric performance credibility goes hand in hand with brand luxury.
   Track-tested cars like the 99X Electric show Porsche isn’t just participating in EVs – it intends to lead in performance electrics. The fact that the livery draws inspiration from the Cayenne, a benchmark luxury SUV, tells the story of the crossover between Porsche’s luxury SUV heritage and its electric future.
2. Technology transfer: road race.
   The Gen3 car features an 800V architecture, high-efficiency motors, and rapid energy recovery systems. These tech innovations often become pillars of Porsche’s electric road cars. In an era where Indian buyers are increasingly looking at luxury EVs, the underpinnings of Porsche’s motorsport efforts become a differentiator.
3. Global brand impact – and what it means for India.
   Porsche’s global visibility in Formula E doesn’t just build prestige; it strengthens its product credibility and resale appeal. For Indian buyers, owning a vehicle from a brand actively shaping electric performance and global motorsport carries emotional and investment value.

What Indian Buyers Should Take Away

• Performance EVs aren’t just about power; they’re about pedigree. The Porsche 99X testing effort signals that Porsche sees EVs not as a compliance measure but as a core pillar of luxury performance.
• Look for tech maturity. If Porsche’s race programme feeds into its production EVs, Indian buyers should expect robust battery architecture, effective thermal management and high drivetrain efficiency – all important in hot climates like India’s.
• Brand future-proofing matters. As luxury EV options proliferate, brands that invest deeply in EV-motorsport and platform development may secure stronger resale value and longer-term relevance.
• Local relevance. While the Valencia test is global, Indian buyers should check how much of this high performance and tech is localised for India (charging infrastructure, after-sales, climate adaptation).
  

Challenges & Caveats

• Motorsport success ≠ , instant production rollout. Porsche’s work in Valencia is promising, but translating it into Indian-market models takes time, regulatory adaptation and localisation – so buyers may have to wait.
• Cost vs value. Premium EVs built with race-derived tech come at a price premium. Indian buyers must judge whether the additional cost aligns with the usage pattern and sophistication expectation.
• Infrastructure readiness. Even the best EV technology needs supporting infrastructure – charging network, service centres, parts support. Luxury EV buyers in India should evaluate this carefully.
  

Verdict: Why Porsche’s Valencia Move Matters for You

Porsche’s Valencia showcase with the 99X Electric isn’t just a photo op; it’s a strategic signal. For Indian luxury-EV buyers or enthusiasts, it suggests that Porsche is aligning its luxury legacy with future-proof EV performance. If you’re in the market for a prestige EV – or waiting to see what Porsche brings next to India – this moment is one to note.

Want to map this insight into your next luxury EV decision? Connect with the Motozite Team to explore how Porsche’s electric drive strategy could influence your ownership experience and value proposition.

The highly anticipated Porsche Macan GTS Electric is set to redefine the compact luxury SUV segment, merging the brand’s sports car DNA with electric performance. With 563 hp (420 kW) of overboost power, a massive 955 Nm of torque, and an impressive WLTP range of up to 586 km, the Macan GTS represents the sweet spot in the all-electric Macan lineup.

For India’s discerning premium-EV buyers, this model signals Porsche’s commitment to delivering a truly engaging electric driving experience.

Why the Macan GTS Electric Matters

Porsche is completing the transition of the Macan range to a full-electric platform built on the advanced 800-volt Premium Platform Electric (PPE) architecture. The GTS variant is strategically positioned between the Macan 4S and the Macan Turbo, offering a crucial blend of top-tier performance and everyday usability.

With high-performing rivals-including the BMW iX (516 hp, up to 575 km range) and the Audi Q8 e-tron-gaining traction in India’s luxury EV market, the Macan GTS Electric is Porsche’s definitive bid for performance-EV leadership in this segment.

For Indian buyers, the combination of higher performance, exclusive GTS distinction, and the Porsche badge translates to greater emotional appeal and potential long-term resale strength.

Key Specifications & Features

Design, Cabin & Premium Appeal

The Macan GTS Electric differentiates itself with performance-oriented styling that emphasizes its dynamic nature. Key exterior features include extensive black accents, tinted Matrix LED headlights and taillights, an aggressive GTS-specific aero kit, and standard 21-inch Macan Design alloy wheels (with optional 22-inch RS Spyder Design wheels).

Inside, the cabin is elevated with bespoke touches like Race-Tex suede upholstery, optional carbon-fibre trim, and contrast stitching that can be colour-matched to the exterior first for the electric Macan. The premium three-screen setup (12.6-inch curved driver display and dual 10.9-inch screens) further enhances its high-tech luxury appeal.

For India, this premium cabin finish and exclusive GTS detailing are crucial differentiators that justify the luxury SUV segment’s premium price tag.

What This Means for the Indian Premium-EV Buyer

• Performance Meets Usability: With a true SUV form factor, long claimed range (up to 586 km WLTP) and sports-car power, the Macan GTS Electric is positioned as one vehicle capable of handling city commutes, weekend drives, and high-speed highway runs.
• Luxury & Brand Strength: The Porsche badge, combined with class-leading EV specs and the 800V architecture, strongly sets the car apart from even the most accomplished mainstream luxury EVs.
• Competitive Edge: The Macan GTS directly outpaces its nearest rival, the BMW iX, in peak power (563 hp vs 516 hp) and slightly in maximum WLTP range, making a compelling performance argument.
• Charging Infrastructure & Service Network: As with any high-end EV launch, success in India will depend on reliable fast-charging access and the expansion of Porsche’s local service reach. Prospective buyers should assess the availability of 270 kW-capable chargers in their respective cities.
• Timing & Pricing: While a global reveal is confirmed, the definitive Indian pricing, launch date, and localization strategy (import vs. CKD assembly) will ultimately shape the Macan GTS Electric’s value proposition and competitive advantage.

Challenges & Considerations

• Pricing Premium: With class-leading performance comes a high cost. Buyers must weigh the value of the GTS badge and its performance against more accessible luxury EVs.
• Real-World Range in Indian Conditions: While the 586 km WLTP figure is strong, high ambient temperatures, stop-and-go traffic, and frequent use of high-power modes will influence real-world usage. A realistic expectation is often around 70-80% of the WLTP figure.
• Competition Intensifying: The Macan GTS must deliver not just performance but a superior overall ownership experience to compete with new and established luxury EVs, including the Audi Q8 e-tron and Mercedes-Benz EQE SUV.
• After-Sales & Resale Strength: For a high-end EV, a comprehensive and long-term warranty, specialised service availability, and proven battery longevity will be vital for long-term ownership confidence in India.

Verdict – Is the Macan GTS Electric Worth Watching in India?

For the elite luxury-EV buyer in India who demands sports-car thrills, electric-SUV flexibility, and an unmatched blend of premiumness and brand heritage, the Macan GTS Electric ticks almost every box. It clearly signals Porsche’s commitment to electrification without sacrificing the emotional driving engagement the brand is famous for.

However, if initial cost, charging availability, or maximum rear-seat space are higher priorities, prospective owners should wait for the final launch details-especially local pricing and service access-to unfold before making a final decision. The Macan GTS Electric has all the ingredients to become the defining “sport-EV SUV” in the Indian luxury segment.

Connect with the Motozite Team to assess how the Porsche Macan GTS Electric fits your driving profile, budget and charging environment.

The upcoming Volvo EX60, set for global reveal on 21 January 2026, is poised to redefine the premium mid-size EV SUV segment in India. This crucial model will be the Swedish marque’s third fully-electric SUV, bringing the brand’s next-generation SPA3 architecture, highly anticipated 800V charging capability, and a refined Scandinavian design that expertly blends luxury with sustainability.

Why is the Volvo EX60 a Pivotal Launch for India?

For Volvo India – and for prospective premium mid-size EV SUV buyers in the country – the EX60 represents a pivotal moment. It isn’t just another model, but a signal of the brand’s “electric by 2030” vision and its intent to move beyond niche EVs into the core luxury space.

Here’s what makes the Volvo EX60 especially relevant for the Indian market:

• Segment Sweet Spot: It will slot perfectly between the compact EX40 and the full-size, flagship EX90 in Volvo’s electric line-up. This mid-size electric SUV format is currently one of the fastest-growing luxury segments.
• Next-Gen EV Tech: Built on the dedicated SPA3 architecture, the EX60 brings next-gen EV technology, including advanced electrification and the use of modern production techniques like mega-casting, aligning with Volvo’s claim of being “100% electric, 100% Volvo.”
• Potential for Accessible Luxury: Industry speculation and past actions suggest that local assembly (CKD) options may follow the global launch. This local manufacturing route, similar to other Volvo India models, could translate to a significantly more accessible luxury EV price point down the line.

Volvo EX60 Specifications and Core Technology Details

Should Indian Premium EV Buyers Wait for the EX60?

The EX60 is engineered to hit the mid-size segment sweet spot with luxury credentials that make it an attractive proposition for the discerning Indian buyer:

• Size and Segment Sweet Spot: Many premium EV buyers currently choose between compact and full-size models. The EX60 promises a perfect blend of space, luxury, and manoeuvrability, ideal for metro cities.
• Local Manufacturing Hints: For India, Volvo has a proven track record of local assembly (CKD), which not only helps with cost parity but also significantly improves servicing and after-sales support in the Indian market.
• Future-Proof Technology: With the SPA3 platform, new battery architecture, and advanced tech stack (including over-the-air updates), buyers get a car that is better future-proofed than many first-generation EVs.
• Brand Trust & Safety Legacy: Volvo’s long-standing reputation for world-class safety and robust build quality gives it a critical edge in the luxury-EV segment, where reliability and resale value are paramount.

Key Challenges: EX60 Price in India, Range, and Competition

While the EX60 is highly compelling, several factors remain unknown, which will be crucial to its success in the competitive Indian market:

• Pricing in India: As of now, there is no official Indian price announced. In the premium EV segment, an aggressive and strategic price (especially if locally assembled) will be critical to competing against established rivals.
• Real-World Performance: Fast-charging and high range are expected, but the real-world Indian Driving Cycle (IDC) range and the compatibility with the developing local fast-charging network (especially in Tier-2/3 cities) will be key points of scrutiny.
• Timing & Competition: With the global reveal in January 2026, the car’s eventual Indian launch will face aggressive competition from established luxury EV lines like the Mercedes-Benz EQ-range, BMW i-range, and the growing presence of players like Tesla in the premium space.
• After-Sales Ecosystem: For a luxury EV, the clarity on servicing costs, battery warranty coverage, and guaranteed resale value will play as large a role as initial performance.

Verdict: Is the Volvo EX60 Worth the Wait?

In short, yes, if you’re a luxury-EV buyer who values premium craftsmanship, unparalleled safety, a strong brand legacy, and future-proof electrified driving. The Volvo EX60 is perfectly positioned to fill a major gap: an upscale, tech-rich electric SUV that isn’t full-size, isn’t compact, and carries Volvo’s authentic premium ethos.

For Indian buyers who:

• Value clean mobility and mostly drive in the city or between major metros
• Want luxury with stronger, next-generation tech credentials than current-gen EVs
• Prioritize the silent assurance of safety and brand heritage over an “eco-badge” status

The Volvo EX60 looks like the most compelling upcoming choice in the premium mid-size EV SUV market.

That said, if initial affordable cost is a high priority, or if you operate in regions where EV service/charging is severely limited, you should wait for the official IDC range and local pricing details before making a final decision.

Want expert guidance? Connect with the Motozite Team to evaluate whether the Volvo EX60 suits your electric mobility needs, budget and lifestyle perfectly.