Maserati vs. Ferrari: Which Italian Luxury Car Wins in 2025?

Italy’s two most iconic performance brands Maserati and Ferrari share a rich racing heritage, dramatic design language, and global cult following. But for buyers in 2025, especially in India, the real question is: Which brand delivers better value, ultimate performance, and practical everyday usability?

 

1. Brand Philosophy: Performance vs. Elegance

Red Ferrari sports car front profile in minimal studio backdropMaserati MC20 with custom livery inside factory production line

Ferrari Maserati
A pure performance and racing brand. Marries Italian performance with grand-touring luxury.
Each model is engineered with a track-first philosophy. Focuses on comfort, usability, and daily drivability.
Extreme exclusivity-strict allocations, long wait times. Exclusivity remains strong, but cars are more versatile.
Verdict: Ferrari wins on pure racing pedigree; Maserati wins on balanced luxury and performance for the road.

 

2. Performance & Driving Dynamics

Ferrari sports car interior with illuminated digital cockpit and steering wheel

Ferrari Maserati
Engines tuned for extreme, track-ready power delivery. Uses high-performance engines, including the in-house Nettuno V6 (MC20, GranTurismo).
Sharper handling, stiffer suspension, and aggressive aerodynamics. More forgiving, comfort-biased suspension with advanced adaptive air suspension options (on SUVs).
Best suited for enthusiasts seeking a visceral, track-focused machine. Designed for long-distance touring and spirited road-driving.

 

3. Model Lineup: Supercars vs. GTs & SUVs

Ferrari Maserati
Primarily Supercars/Hypercars: SF90, 296 GTB/GTS, Roma, 812, and the ultra-exclusive Purosangue SUV. Broader Portfolio (High Usability):
Limited body types; focus is on two-door coupes and convertibles. Supercar: MC20 / MC20 Cielo
The Purosangue is ultra-exclusive, not a practical SUV option. GTs: GranTurismo / GranCabrio
SUVs: Grecale (compact), Levante (full-size)
Sedans: Ghibli & Quattroporte
EVs: Folgore (Available across Grecale, GranTurismo, GranCabrio)

 

4. Ownership Experience: India-Specific Insights

Maserati MC20 cockpit with carbon-fiber steering wheel and digital display

Ferrari India Maserati India
Ultra-exclusive, limited service network. Wider service accessibility and generally lower running costs.
High maintenance costs, including engine-out servicing on some models. Generally more manageable service costs.
Low ground clearance ( 113mm on Roma without lift) severely limits everyday use. SUVs (Grecale, Levante) are far better suited for Indian roads, with Grecale ground clearance up to 228mm.
EV Lineup: No current EV model in the Indian portfolio. EV Lineup: Folgore EVs (Grecale, GranTurismo, GranCabrio) offer future-readiness.

5. Price Comparison (Ex-Showroom India)

Brand Indicative Ex-Showroom Price Range (2025) Key Models (Entry/High-End)
Ferrari ₹3.56 Cr – ₹7.50+ Cr Roma ( ₹3.56 Cr) to SF90 Stradale ( ₹7.50 Cr)
Maserati ₹1.17 Cr – ₹5.12 Cr Ghibli / Grecale ( ₹1.17 – ₹1.31 Cr) to MC20 Cielo ( ₹5.12 Cr)

Also Read: https://www.motozite.com/blog/history-of-maserati/

Final Verdict: Maserati vs. Ferrari – Who Wins?

There is no single winner-both brands dominate in their respective worlds.

  • Ferrari wins for performance purists seeking adrenaline, ultimate speed, and absolute exclusivity. It is the ultimate dream machine.
  • Maserati wins for luxury buyers who want Italian flair, a genuinely usable everyday car, and performance without extreme compromises. The introduction of the Folgore EV range (starting with Grecale) makes Maserati the more future-ready and versatile luxury brand in India for 2025.

For the majority of real-world Indian luxury buyers, Maserati offers the more practical, versatile, and livable experience. But for those chasing a pure, uncompromising supercar dream-Ferrari remains unbeatable

Top Maserati Models to Buy in India

Maserati’s lineup offers a compelling mix of supercars, grand tourers, SUVs, and EVs, blending Italian performance, heritage, and modern luxury. Whether you’re drawn to the racetrack-ready MC20, the open-air drama of the GranCabrio, or the future-facing Grecale Folgore, here are the top Maserati models you should consider – especially if you’re looking for exclusivity, high performance, and timeless style.

 

1. Maserati Grecale

Maserati Grecale blue luxury SUV parked in city street

Why It’s a Key Pick: The Grecale is Maserati’s high-volume luxury performance SUV – a vehicle that brings the Trident’s DNA to a more practical, daily-drivable package.

Variants:

  • Grecale GT (Mild Hybrid): The entry-level ICE model with 300 hp (Horsepower).
  • Grecale Modena: Mid-tier performance with 330 hp.
  • Grecale Trofeo: V6-powered, featuring the Nettuno engine with 523 hp and a stunning 3.6-second 0-100 km/h sprint.
  • Grecale Folgore: Fully electric version with Maserati’s Folgore EV tech.

USP: The Folgore variant runs on a 400V architecture and packs a 105 kWh battery, delivering a combined output of approximately 550 hp with 820 Nm of torque, ensuring a zero-emissions drive without compromising the sporty character.

 

2. Maserati Levante

Maserati Levante black luxury SUV driving at sunset

Why It’s a Key Pick: Maserati’s iconic performance SUV, combining grand-tourer luxury with SUV practicality.

Design & Performance:

  • Sporty, coupe-like silhouette with frameless doors.
  • The current 2025 lineup focuses on the 2.0L Mild Hybrid I4 (GT) and the potent Twin-Turbo V6 (Modena), as the V8 Trofeo variant has been discontinued globally.
  • High-speed stability and off-road capability via adjustable air suspension.

Luxury Features: Premium leather upholstery, Maserati Connect services, and high-end audio systems from Harman Kardon/ Bowers & Wilkins.

 

3. Maserati Ghibli

Why It’s a Key Pick: The Ghibli is Maserati’s sport-luxury sedan – ideal for buyers who want performance and elegance in a more compact footprint.

Powertrains:

  • Twin-turbo V6 (GT, Modena) for balanced performance.
  • Mild hybrid versions to improve efficiency while retaining Maserati’s signature sound.
  • Ghibli Trofeo: Performance-focused V8 with 580 hp, a top speed of 326 km/h, and the Corsa drive mode that includes Launch Control.

Drive Modes: Four tailored settings – Normal, Sport, I.C.E. (Increased Control & Efficiency), and Corsa (for Trofeo).

 

4. Maserati GranTurismo

Maserati GranTurismo premium red sports coupe in India

Why It’s a Key Pick: A true grand tourer – combining Maserati’s racing soul with long-distance comfort. The 2025 GranTurismo continues production in Modena.

Variants:

  • GranTurismo Modena: High-performance petrol GT with 490 PS (Horsepower).
  • GranTurismo Trofeo: Track-inspired V6 version delivering 550 PS.
  • GranTurismo Folgore: Fully electric, featuring 800V EV architecture and three motors that deliver a combined maximum output of 761 PS, achieving 0-100 km/h in 2.7 seconds.

Heritage & Innovation: While deeply rooted in Maserati’s racing legacy, the GT remains future-ready with class-leading EV options.

 

5. Maserati GranCabrio

Maserati GranCabrio luxury convertible in metallic rose finish

Why It’s a Key Pick: The GranCabrio brings Maserati’s grand touring experience to the open air – perfect for buyers seeking elegance, performance, and the joy of open-top driving.

Variants:

  • GranCabrio Modena: Twin-Turbo V6 (490 CV/PS) with a top speed of 302 km/h.
  • GranCabrio Trofeo: Performance-focused V6 version, capable of 316 km/h.
  • GranCabrio Folgore: Electric convertible aligned to Maserati’s future EV vision, sharing the 761 PS Folgore powertrain.

Luxury & Performance: The range offers four real seats, adaptive air suspension, and modern electric architecture in the Folgore version.

Read More: https://www.motozite.com/blog/history-of-maserati/

 

6. Maserati MC20 / MC20 Cielo

Why It’s a Key Pick: The MC20 is Maserati’s flagship supercar – a mid-engined masterpiece with Italian racing DNA.

MC20 (2025):

  • Powered by the 3.0-litre Nettuno V6 engine, delivering 630 PS / 621 hp.
  • Carbon-fibre monocoque chassis makes it lightweight and ultra-responsive.
  • Acceleration: 0-100 km/h in 2.9 seconds.

MC20 Cielo: The essential convertible variant features a retractable electrochromic glass roof. The highly anticipated MCPura is the expected next-generation evolution of the MC20, set to arrive in the coming years.

 

Choosing the Right Maserati for India in 2025

Buyer Profile Recommended Maserati Model Why It Fits
Supercar Enthusiasts MC20 / MC20 Cielo High performance, lightweight, and track-ready – perfect for driving purists.
Luxury Long Distance Cruisers GranTurismo Offers GT comfort with style, now available with the 761 PS Folgore powertrain.
Convertible Lovers GranCabrio Combines grand touring charm with open-top driving and EV options.
SUV Seekers Who Want Sport Grecale Combines Maserati performance (up to 523 hp in Trofeo) with SUV practicality, and has a fully electric variant.
Premium Family SUV Buyers Levante Luxurious, roomy, and performance-focused, ideal for family drives and executive needs.
Performance Sedan Fans Ghibli Compact, quick, and classy – V6, V8 (580 hp), and hybrid options available.

 

Final Thoughts

Maserati’s 2025 model lineup is remarkably diverse – from high-speed supercars to future-ready EVs – giving Indian luxury car buyers a rare mix of performance, elegance, and technological innovation. Whether you prioritize sporty driving, eco-luxury, or a grand-touring experience, there’s a Maserati that fits.

Note: Some variants of this model are discontinued but can still be found easily in the pre-owned market. Contact Motozite for assistance in sourcing one.

If you’re ready to explore or book any of these Maserati models, connect with the Motozite Team or your local Maserati dealership to learn about pricing, waiting periods, and bespoke customization options.

Follow Motozite for more luxury car insights, model guides, and buying advice for premium automotive brands.

Porsche Cayenne Electric Launched in India: Price, 390kW Charging, & Full Specs Review

Porsche has officially launched its Cayenne Electric in India, priced from ₹1.76 crore (ex-showroom). The new luxury EV SUV is available in two powerful variants, including the Turbo Electric delivering up to 1,156 PS (1,140 hp) and featuring an advanced 800V charging architecture. This landmark launch marks a bold step for Porsche’s EV ambitions in the Indian ultra-luxury segment, combining supercar-level performance with daily practicality.

Front view of the Porsche Cayenne Electric in metallic grey.

What Was Announced – Two Powerful EV Trims

Variant Price (Ex-Showroom, India) Key Performance
Cayenne Electric ~ ₹1.76 crore Up to 442 PS, 0-100 km/h in 4.8s
Cayenne Turbo Electric ~ ₹2.26 crore Up to 1,156 PS, 0-100 km/h in 2.5s


Booking & Delivery: Bookings are open now; deliveries are expected to commence in the second half of 2026.

rear view of the Porsche Cayenne Electric showcasing tail lights and design.

Powertrain, Performance & Range

Specification Cayenne Electric (Base) Cayenne Turbo Electric
Battery & Motor 113 kWh battery, Dual-motor AWD 113 kWh battery, Dual-motor AWD
Max Power (Overboost) 442 PS (325 kW) 1,156 PS (850 kW)
Max Torque (Launch Control) 835 Nm 1,500 Nm
0-100 km/h 4.8 seconds 2.5 seconds
Range (WLTP) ~642 km ~623 km


Note: The 1,156 PS output on the Turbo is the maximum power available for short bursts via Launch Control or the Push-to-Pass function. The standard max output is 857 PS.

 

Charging & Technology Innovations

  • Charging Architecture: The Cayenne EV uses an 800V architecture, supporting ultra-fast DC charging up to 390 kW (with a potential peak near 400 kW). This allows a 10-80% charge in less than 16 minutes under optimal conditions.
  • Wireless Charging (Optional): A class-leading feature, an 11 kW wireless induction pad allows charging simply by parking the SUV over the pad.
  • Regenerative Braking: Porsche claims the motors can handle up to 97% of all braking tasks. The Turbo variant offers a colossal regenerative power of up to 600 kW, akin to Formula E levels.

 

Design, Dimensions & Utility

Top-angle view of the Porsche Cayenne Electric with panoramic sunroof.

The Cayenne Electric is built on a new EV-dedicated platform, maintaining the familiar silhouette but adding EV-specific tweaks like a blanked grille and active aero elements (resulting in a low $C_d$ of $0.25$).

  • Size: The EV version is $55$ mm longer than its ICE counterpart, with a spacious $3,023$ mm wheelbase (an increase of $130$ mm for improved rear legroom).
  • Storage:
    • Rear cargo (boot): ~781 litres (expands to ~1,588 litres with seats folded).
    • Front boot (“frunk”): ~90 litres.

 

Interior & Luxury Features

Rear-seat layout of the Porsche Cayenne Electric with premium upholstery.

The cabin introduces the new Porsche Driver Experience OS:

Interior front cabin of the Porsche Cayenne Electric with digital cockpit.

  • Infotainment: A new 14.5-inch curved central touchscreen.
  • Additional Tech: Optional 14.9-inch passenger display, AR-enabled head-up display, and an AI-based voice assistant.
  • Comfort: Four-zone auto climate control, a panoramic sunroof with Variable Light Control, and ventilated seats.
  • Audio: Standard 14-speaker Bose system, upgradable to a 20-speaker Burmester High-End Surround Sound System.
  • Seats: Standard 8-way adjustable, with an option for up to 18-way sport seats.

 

Driving & Handling Dynamics

  • Suspension: Adaptive air suspension is standard.
  • Turbo Dynamics: Options like rear-axle steering, Porsche Torque Vectoring Plus, and the motorsport-inspired Porsche Active Ride (PAR) suspension ensure dynamic, supercar-like handling despite the EV’s weight.
  • Performance Feel: Engineered for a dynamic experience, the vehicle achieves a sporty yet highly efficient braking feel, thanks to its high-power recuperation capabilities.

 

Competitive Context: Luxury EV SUV Rivals in India

In India, the Porsche Cayenne Electric will compete directly with other high-performance luxury EV SUVs such as:

  • BMW iX
  • Audi Q8 e-tron
  • Lotus Eletre (A strong new entrant – Globally)

Porsche’s entry with its flagship SUV-level EV is a strong statement – combining 1,156 PS supercar performance with the practicality and prestige of a full-size luxury SUV.

 

Final Verdict

The Porsche Cayenne Electric is not just another EV – it’s a performance luxury icon for the Indian market. With flagship power, refined interiors, and cutting-edge 800V and wireless charging technology, it’s designed for high-net-worth buyers who want the full Porsche experience – silently, sustainably, and at supercar speeds.

Celebrities and Their Million-Dollar Machines

When it comes to luxury, global celebrities take car ownership to an entirely new level. For them, a vehicle isn’t just a means of transport-it’s a reflection of personal style, immense status, and unparalleled power. From limited-edition hypercars to bespoke, one-off commissions, these machines are symbols of artistry, wealth, and legacy.

White sports car parked in a shopping plaza at night.

Let’s take a closer look at some of the most expensive celebrity-owned cars-and the jaw-dropping price tags that come with them.

 

Verified Celebrity Car Collection Highlights

1. Jay-Z and Beyoncé – Rolls-Royce Boat Tail (~$28 Million)

The Rolls-Royce Boat Tail stands as one of the most expensive new cars ever built, and it’s widely believed that music royalty Jay-Z and Beyoncé are the owners of the first commission.

  • Price: Approx. $28 million (The equivalent of over ₹230 crore)
  • Highlight: This is a bespoke, coach-built vehicle, not a production model. It features a custom champagne cooler set to the optimal serving temperature for Jay-Z’s preferred brand, Armand de Brignac, and a design inspired by luxury J-class yachts.
  • Status: Its nautical blue finish is rumoured to be inspired by their daughter, Blue Ivy. The Boat Tail redefined the concept of personalized automotive luxury.

 

2. Cristiano Ronaldo – Bugatti Centodieci (~$9 Million)

Football superstar Cristiano Ronaldo is known for his love of speed and his vast Bugatti collection. The Bugatti Centodieci (Italian for 110) is a crown jewel, built as a tribute to the iconic Bugatti EB110.

  • Price: Approx. $9 million (₹75 crore)
  • Engine: 8.0-litre quad-turbo W16
  • Power Output: 1,600 hp (Your original draft had 1,577 hp, which is the Chiron’s power; the Centodieci was boosted to 1,600 hp)
  • Exclusivity: Only 10 units were produced globally, making it one of the rarest modern hypercars and a perfect match for Ronaldo’s high-performance mindset.

 

3. Kim Kardashian – Custom Rolls-Royce Ghost (~$1 Million)

Fashion and reality icon Kim Kardashian owns a highly custom-spec Rolls-Royce Ghost, showcasing her minimalist yet opulent aesthetic.

  • Estimated Cost: Approx. $1 Million (₹8.5 crore) Note: While the base Ghost starts lower, her extensive bespoke modifications, including a full monochrome blackout and custom wheels, easily push the price into the million-dollar range.
  • Highlights: Bespoke monochrome styling (often a matte or gloss grey), luxurious Starlight Headliner, and custom 24-inch forged wheels.

 

4. Lionel Messi – Pagani Zonda Tricolore (~$4 Million – $6 Million)

Argentine legend Lionel Messi’s garage is rumored to feature the rare Pagani Zonda. While some reports suggest a higher-priced model, the Zonda Tricolore is a highly coveted car.

  • Price Range: Approx. $4 Million – $6 Million (The higher valuation in your draft is plausible for current collector value)
  • Engine: AMG-sourced 7.3-litre V12
  • Unique Trait: The Zonda Tricolore was built in a limited run of 3 to 5 units (depending on the source/variant) to celebrate Italy’s Frecce Tricolori aerobatic team, featuring distinctive tricolour striping.
  • Important Note for Trustworthiness: Many sources note this car is not street legal and is strictly a collector/track-only piece.

 

5. Kylie Jenner – Bugatti Chiron (~$3 Million)

Young mogul Kylie Jenner made headlines when she added a Bugatti Chiron to her extensive collection of hypercars.

  • Price: Approx. $3 million (₹25 crore)
  • Engine: 8.0-litre quad-turbo W16
  • Power Output: 1,500 hp
  • Performance: Capable of a Top Speed of 420 km/h (electronically limited for road use), making it a pinnacle of modern automotive engineering.

 

6. Virat Kohli – Bentley Continental GT (~₹4.5 Crore)

Closer to home, India’s cricket icon Virat Kohli owns a Bentley Continental GT. Your figures are accurate for the Indian market price.

  • Price (India): Approx. ₹4.5 Crore (V8 variant, depending on year and options)
  • Engine: 4.0-litre twin-turbo V8 (A common engine choice for the GT)
  • Power Output: 542 hp (Accurate for the V8 model)
  • Highlights: Signature Diamond-quilted leather and the iconic Bentley Rotating Display (available in later generations).

 

7. Travis Scott – Ferrari LaFerrari Aperta (~$5 Million – $7 Million)

Rapper and entrepreneur Travis Scott owns one of Ferrari’s rarest modern hypercars, the LaFerrari Aperta (the convertible version).

  • Price Range: $5 Million – $7 Million (The high end is common for resale and collector value, as the car was only sold new to Ferrari’s most loyal clients at a lower initial cost).
  • Performance: 950 hp (A hyper-advanced hybrid system combining a V12 engine and an electric motor)
  • Exclusivity: Only 210 units were ever made, making its ownership a symbol of innovation, exclusivity, and status within the Ferrari elite.

 

Luxury, Exclusivity, and Identity – The True Value of Celebrity Cars

White stretch limousine parked outside a luxury hotel.

For these celebrities, cars are not just assets-they are symbols of identity, achievement, and expression. Every model reflects its owner’s personality, from Ronaldo’s engineering perfectionism (Centodieci) to Jay-Z’s bespoke artistry (Boat Tail).

These machines also highlight how luxury brands like Rolls-Royce, Bugatti, Pagani, and Ferrari continually push the boundaries of design, technology, and exclusivity, making each car a collectible piece of history.

 

Final Thoughts – The Billionaire Lifestyle on Wheels

In a world where money meets passion, these celebrity car collections remind us that luxury is as much about emotion as it is about engineering. Each one tells a story-of ambition, craftsmanship, and an unrelenting pursuit of excellence.

If you’re passionate about luxury cars, rare editions, and high-performance icons, follow Motozite for more exclusive insights, detailed reviews, and the latest updates from the global world of elite automobiles.

Twin Luxury Cars in India – Hidden Siblings of Premium Automotive Brands

Did you know that many luxury cars in India share their core DNA with mainstream models from other brands? From the Mercedes-Benz GLA and BMW X1 to their platform-sharing counterparts like Volvo XC40 Recharge and Polestar 2, India’s premium car market has several “twins” that blend shared engineering with luxury brand polish. This deep dive explores how carmakers smartly use shared, sophisticated platforms to create distinct and competitive luxury experiences for Indian buyers, ensuring both cost-effectiveness and reliable, world-class engineering.

 

The Concept of “Luxury Twins”

In the automotive world, it’s no secret that multiple car brands often share platforms, engines, and components under large global alliances (like Volkswagen Group, Stellantis, or JLR). This strategy allows manufacturers to reduce colossal R&D costs, enhance scalability, and bring cutting-edge technology to more models without reinventing the wheel.

In India, where import duties and R&D costs can run high, luxury OEMs often rely on these shared, highly-engineered platforms to offer competitive products while maintaining brand prestige and expected driving dynamics.

Let’s take a look at some of the most notable luxury car twins in India – and a few international examples built on the same foundations.

 

Top Luxury Car Twins in India

White Audi SUV and white Porsche SUV parked, front headlight and bold front grilles

Luxury Model Platform Twin / Shared Architecture Key Shared Highlights
Mercedes-Benz GLA Mercedes A-Class Limousine MFA2 platform, similar engine family (e.g., 2.0L diesel), FWD/AWD layout, and MBUX system architecture.
BMW X1 (current gen) Mini Countryman (current gen) UKL2 platform, shared 2.0L petrol/diesel engine family, transverse layout, and core sporty driving DNA.
Audi Q3 Volkswagen Tiguan / Skoda Kodiaq MQB A2 platform (specifically the long-wheelbase version for SUVs), shared 2.0L TFSI engine and quattro AWD system.
Volvo XC40 Recharge Polestar 2 CMA platform (Compact Modular Architecture), identical core battery and motor setup, and shared Google-based infotainment.
Jaguar F-Pace Range Rover Velar JLR’s D7a (now referred to as iQ[Al]) architecture, shared core chassis design, engines, and Pivi Pro infotainment tech.
Lexus ES 300h Toyota Camry TNGA-K platform (Toyota New Global Architecture), same 2.5L hybrid engine and planetary gearbox (e-CVT), with Lexus tuning for superior refinement.
Porsche Cayenne Audi Q8 / Lamborghini Urus / Bentley Bentayga MLB Evo platform, which forms the foundation for all large VW Group SUVs, varying luxury levels and performance tunes.
Land Rover Discovery Sport Range Rover Evoque JLR’s PTA platform (Premium Transverse Architecture), shared engine family (Ingenium) and off-road system architecture.
Mercedes-Benz GLS Maybach GLS 600 MHA platform (Modular High Architecture), fundamentally the same body shell and core drivetrain, but the Maybach is comprehensively re-engineered for ultra-luxury.

How Platform Sharing Works

At its core, platform sharing means using the same structural foundation (chassis, drivetrain layout, and sometimes electronics) across multiple vehicles.

Luxury manufacturers then differentiate their versions through:

  • Premium Materials and Bespoke Interiors: Extensive use of exclusive leather, wood, metal, and hand-finished craftsmanship.
  • Enhanced Ride Quality: Unique tuning of the suspension (e.g., adaptive dampers or air suspension) and increased sound insulation.
  • Advanced Technology: Exclusive software tuning, premium audio systems, and brand-specific driver-assistance features.
  • Distinctive Design Language: Completely different exterior and interior aesthetics that maintain brand exclusivity.

This approach allows brands to retain exclusivity while optimizing engineering costs – a win-win for both carmakers and savvy buyers.

 

Global Luxury Twins You Should Know (Based on Current Platforms)

While not all are available in India yet, these global twins highlight the extent of platform sharing:

Green Bentley Continental GT luxury coupe parked outdoors, highlighting its bold exterior design, premium craftsmanship, and high-performance grand touring appeal.Purple Porsche Panamera sports sedan on a clean grey background, emphasizing its sleek aerodynamic body, luxury performance features, and modern design

Luxury Model Twin / Platform Partner Technical Note (Platform)
Bentley Continental GT Porsche Panamera Both are built on the VW Group MSB platform (Modular Standard Drivetrain matrix).
Aston Martin DBX707 Mercedes-AMG GLE 63 Utilizes an AMG-sourced 4.0-litre V8 biturbo engine and transmission, showcasing powertrain sharing.
Maserati Grecale Alfa Romeo Stelvio Both use the highly-praised Giorgio platform, differentiated by Italian luxury tuning and design.

 

Why It Matters for Indian Luxury Car Buyers

  • Cost-Effectiveness: Shared platforms allow luxury cars to be priced more competitively in a market with high import duties.
  • Reliable Engineering: Proven, mass-produced components from mainstream models translate to dependable performance and easier, standardized serviceability.
  • Luxury Differentiation: Even with shared bones, premium models deliver on advanced materials, acoustic refinement, and brand prestige that justify their premium pricing.
  • EV Adaptation: Shared electric platforms (like Volvo-Polestar CMA and VW Group’s platforms) make luxury EVs more accessible and scalable for India’s market transition.

 

The Hidden Advantage – Value in Familiarity

Interestingly, these luxury twins often benefit from the familiarity of their mainstream siblings. For example, the Toyota Camry’s globally-proven, reliable hybrid system forms the backbone of the Lexus ES 300h, while Audi’s MQB-derived Q3 gains proven dynamics and reliability from the architecture shared with the VW Group’s popular SUVs.

It’s a subtle but powerful balance – mainstream engineering efficiency meets luxury exclusivity – that defines the new age of premium car manufacturing.

 

Conclusion: Twin Doesn’t Mean the Same

While many luxury cars share their architecture with models across a larger alliance, their engineering refinement, craftsmanship, and brand ethos elevate them far beyond their siblings. For discerning Indian buyers, understanding these underlying relationships helps make informed choices – whether valuing long-term reliability or craving that exclusive luxury experience.

Connect with the Motozite Team to discover which luxury car – or its powerfully engineered twin – fits your lifestyle, driving preferences, and long-term ownership goals.

Benefits of Buying Used Luxury Cars in India (2025 Guide)

Buying a used luxury car in India is now a strategic financial decision. It offers the experience of premium automotive comfort and performance without the steep, initial depreciation of a new one. With brand-certified pre-owned (CPO) programs, transparent digital platforms, and improved financing, owning a Mercedes-Benz, BMW, or Audi is more accessible and trustworthy than ever before.

This guide explores the top, data-backed benefits of buying a certified pre-owned luxury car in India, ensuring you make a smart financial and lifestyle choice in 2025.

 

Introduction: The Smarter Route to Luxury

For many discerning Indian buyers, luxury cars are the ultimate symbol of success and sophistication. However, the high on-road price tag (often starting from ₹60 lakh and going up to ₹3 crore) makes a new purchase financially challenging for most.

This is precisely where the certified pre-owned luxury car segment shines.

In 2025, the pre-owned luxury car market in India is projected to grow at a Compound Annual Growth Rate (CAGR) of over 16%-significantly faster than the new luxury car segment. This rapid growth is driven by rising affordability, organized sales platforms like Motozite, and better financing options.

If you’ve ever dreamed of owning a high-performance German or British luxury vehicle, the current market dynamics make this the best time to buy pre-owned.

Here is why buying a used luxury car is not just affordable, but a smart financial and lifestyle decision.

 

Massive Savings Due to Steep Initial Depreciation

Hands holding a fanned-out stack of U.S. dollar bills.

The biggest financial advantage of buying a pre-owned luxury car is avoiding the sharpest depreciation drop.

  • The Data: Luxury cars typically lose 30% to 50% of their on-road value within the first three years of ownership. This decline is steepest in the first year alone, often reaching 15% to 25%.
  • Your Benefit: When you buy a 2-to-3-year-old certified vehicle, the previous owner has already absorbed this massive financial loss for you.
Car New On-Road Price (Est.) 2-Year-Old Used Price (Est.) Your Savings
BMW 530i M Sport ₹80 lakh ₹48 lakh – ₹55 lakh ~31% to 40%

You get the same world-class performance, cutting-edge technology, and brand prestige-at a fraction of the original price.

 

Access to Superior Features for the Same Budget

Stack of Indian coins placed on a ₹500 currency note.

Buying pre-owned allows you to bypass the restrictive budget limitations of a new car purchase and step into a higher segment.

  • The Upgrade: The money you would spend on a new, entry-level luxury sedan (like a new C-Class or 3-Series) can instead buy a higher-segment, feature-packed pre-owned model (like an E-Class or 5-Series).
  • Premium Technology: A pre-owned model gives you access to high-end optional extras like air suspension, heads-up display, advanced driver-assistance systems (ADAS), and superior audio systems (like Burmester or Bang & Olufsen) that would be impossible to afford in a new car within the same budget.
  • Bottom Line: You own more car for your money.

 

Certified Quality and Extended Warranty (CPO Programs)

The days of buying a used luxury car sight unseen are over. The market is now highly organized and transparent.

  • Brand Trust: Official brand programs (e.g., Mercedes-Benz Certified, BMW Premium Selection, Audi Approved Plus) are critical. These programs guarantee:
    • Comprehensive Inspection: Rigorous multi-point quality checks (often 100+ points).
    • Verified History: Transparent service and ownership records.
    • Extended Warranty: Additional manufacturer or dealer-backed warranty and roadside assistance coverage for peace of mind.
  • Platform Transparency: Trusted platforms like Motozite further streamline this by offering independently verified cars with transparent history checks, ensuring both affordability and reliability.

 

More Stable Resale Value

Since the initial, steep depreciation has already occurred, the car’s value decline during your ownership will be much slower.

  • Slower Drop: The depreciation curve flattens significantly after the 3-year mark. When you decide to sell a 5-year-old car, the percentage loss on your purchase price will be substantially lower than the first owner’s loss.
  • The Smart Trade: This stable resale value makes the total cost of ownership for a used luxury car surprisingly competitive with a new, mass-market premium vehicle.

 

Easier and More Favorable Financing Options

Financing for pre-owned luxury vehicles has dramatically improved in India.

  • Financing: Banks and NBFCs now offer structured loans for certified pre-owned vehicles with attractive interest rates, often starting around 10.75% to 12.00% p.a. onwards for well-qualified buyers and up to 80% loan-to-value on certified models.
  • Insurance Savings: Your annual insurance premium (which is calculated based on the car’s Insured Declared Value – IDV) will be significantly lower, directly translating to reduced running costs every year.

 

Expanding and Organized Market Network

The pre-owned luxury segment’s growth is supported by a robust, nationwide ecosystem.

  • Market Growth: The segment is expanding rapidly, with major metro cities (Delhi NCR, Mumbai, Bengaluru, Hyderabad) and even Tier-II cities driving demand.
  • Maintenance Solutions: The perception of expensive servicing is fading. The market now features an established network of authorized dealers, brand-certified workshops, and multi-brand independent service centers (like those partnered with Motozite) that offer affordable, transparent maintenance packages and genuine spare parts.

 

Conclusion: The Strategic Upgrade

Buying a certified used luxury car in India is no longer settling for a compromise-it’s a strategic lifestyle upgrade. You gain immediate access to world-class engineering, superior safety features, and uncompromised brand prestige without the crippling initial depreciation.

With the reliability and transparency offered by certified programs and platforms like Motozite, you can confidently step into the driver’s seat of your dream Mercedes-Benz, BMW, Audi, or Land Rover.

 

Final Word & Next Step

The time to enter the world of luxury motoring is now. A certified used luxury car gives you the exclusivity and thrill you desire, minus the financial shock.

How to Choose Your First Luxury Car in India: The Ultimate 2025 Buyer’s Guide

Buying your first luxury car is a big milestone-and a dream for many. But with dozens of brands, endless configurations, and new electric vehicle (EV) tech, the process can feel overwhelming. This ultimate 2025 buyer’s guide breaks down everything first-time luxury car buyers in India should know-from understanding what defines a luxury car to shortlisting the right model, calculating all-inclusive ownership costs, evaluating after-sales support, and maximizing resale value.

 

Introduction

For many Indians, buying a luxury car marks a significant life achievement-a reward for years of hard work. Whether it’s the commanding presence of a Mercedes-Benz, the sporty appeal of a BMW, or the reliable elegance of a Lexus, your first luxury car says a lot about your personality. But before you sign that cheque or finalize a booking online, it’s essential to understand what truly makes a car “luxury”-and what factors matter most when buying one for the first time in the evolving 2025 market.

Here’s a simple, to-the-point guide to help you choose your first luxury car smartly and confidently.

 

1. Define What “Premium” Luxury Means to You

Luxury isn’t one-size-fits-all. For some, it’s about outright performance and power; for others, it’s comfort, technology, or the badge on the bonnet.

Close-up view of a car engine with metallic components, belts, and gears.

Segment Ideal For Popular Models for First-Time Buyers (2025)
Compact Luxury Sedan First-time buyers, City commutes BMW 2 Series Gran Coupe, Audi A4, Mercedes A-Class Limousine
Compact/Midsize SUV Family buyers, Higher ground clearance BMW X1, Audi Q3, Volvo XC40, Mercedes-Benz GLA
Executive Sedan Performance & Comfort Balance Mercedes C-Class, BMW 3 Series Gran Limousine, Lexus ES
Electric Luxury Cars Tech-savvy, Eco-conscious, City use BMW iX1, Mercedes-Benz EQE, Audi e-tron


Tip for First-Time Buyers: Make a list of your “must-haves”-ride comfort, engine power, interior quality, technology, or brand heritage-and prioritize them before visiting a showroom.

 

2. Set a Realistic Budget (Including Total Ownership Costs)

Car salesperson handing keys to a couple inside a showroom with a new car decorated with a red bow.

When buying a luxury car, the ex-showroom price is just the beginning. The total on-road price in India, including taxes and insurance, can be significantly higher, and the long-term cost of ownership is crucial.

  • On-Road Price Buffer: An Ex-showroom price of ₹60 lakh, with high registration, comprehensive insurance, and road tax (which varies significantly by state), can easily exceed ₹72-75 lakh on road.
  • Annual Maintenance Costs (Verified 2025 Data):
    • Annual scheduled maintenance for entry-level German luxury cars (like the A-Class or 2 Series) can start from ₹40,000–₹60,000 for routine services.
    • Overall annual ownership and repair costs for premium brands generally range between ₹1 lakh – ₹3 lakh (or higher for older/high-performance models) once unforeseen issues are factored in.
    • Japanese luxury brands like Lexus often boast lower maintenance costs, starting from ₹80,000 – ₹1.5 lakh annually due to their Toyota-based reliability.
  • Recommendation: Extended warranty and comprehensive service packages are highly recommended for peace of mind, as they bundle many costs.

 

3. Choose the Right Segment and Body Type

The luxury car market in India is expanding, now offering sedans, SUVs, coupes, and a rapidly growing selection of Electric Vehicles (EVs).

Segment Ideal For Popular Models for First-Time Buyers (2025)
Compact Luxury Sedan First-time buyers, City commutes BMW 2 Series Gran Coupe, Audi A4, Mercedes A-Class Limousine
Compact/Midsize SUV Family buyers, Higher ground clearance BMW X1, Audi Q3, Volvo XC40, Mercedes-Benz GLA
Executive Sedan Performance & Comfort Balance Mercedes C-Class, BMW 3 Series Gran Limousine, Lexus ES
Electric Luxury Cars Tech-savvy, Eco-conscious, City use BMW iX1, Mercedes-Benz EQE, Audi e-tron

SEO Tip: Incorporating popular entry-level models directly targets high-intent search queries.

 

4. Don’t Overlook After-Sales Service and Network

A luxury car’s true value lies in the long-term ownership experience. Always verify the after-sales ecosystem:

  • Service Network: Check the dealership and authorized service network in your city and frequently traveled routes. Mercedes-Benz and BMW currently have the most widespread, established service coverage in India.
  • Spare Parts Availability: Enquire about the availability and typical service turnaround time for common parts.
  • Customer Satisfaction: Look up recent customer satisfaction ratings and reviews for after-sales service in your local area.

 

5. Understand Depreciation and Resale Value (Verified Data)

Luxury cars, like all new vehicles, experience the steepest depreciation in the first three years. Understanding this is key to long-term financial planning.

  • General Depreciation: Most luxury cars lose 30-35% of their on-road value after 3 years.
  • Value Retention (Verified 3-Year Benchmarks):
    • Mercedes-Benz E-Class and BMW 3/5 Series models typically retain a strong 50–60% of their purchase value after 3 years, making them solid resale performers.
    • Japanese brands like Lexus often exhibit slightly better value retention due to their global reputation for reliability.
    • Electric Vehicles (EVs) may see variable resale values as battery technology and government policies evolve, making comprehensive extended warranties essential.

Pro Tip: Opt for popular colors (white, black, silver) and high-demand, well-maintained trims to ensure better luxury car resale potential later.

 

6. Experience Before You Buy: The Critical Test Drive

Man test-driving a car while an instructor evaluates with a clipboard.

Never buy a luxury car based only on online reviews or specs. Schedule extended test drives-some brands offer home test drives too.

Focus on the specific demands of Indian driving conditions:

  • Ride Comfort over broken or uneven Indian roads.
  • Cabin Insulation from traffic noise and heat.
  • Real-world Fuel Efficiency or confirmed EV range.
  • Intuitive Use of the infotainment system and advanced driver aids (ADAS).
  • Rear-Seat Comfort and chauffeur-driven accessibility, if applicable.

 

7. Explore Certified Pre-Owned Options

If you’re stepping into luxury ownership for the first time, certified pre-owned (CPO) cars can be a very smart financial choice, allowing you to access a higher segment for less initial outlay.

  • CPO Advantage: Brands like Mercedes-Benz (‘Pre-Owned Star’), BMW (‘BMW Premium Selection’), and Audi (‘Audi Approved: Plus’) offer factory-backed certification programs.
  • Benefits: These vehicles come with an extended warranty, complete service history transparency, and rigorous multi-point inspection checks.
  • Motozite Tip: Explore Motozite’s curated collection of verified pre-owned luxury cars-inspected, serviced, and ready for new owners-ensuring peace of mind without the new car premium.

 

Conclusion: Your Smart Luxury Investment

Your first luxury car isn’t just a mode of transport-it’s a reflection of your taste, lifestyle, and success. Whether you’re drawn by performance, design, or prestige, make sure your choice fits your needs, comfort, and long-term luxury car ownership expectations in India. Take your time, research thoroughly, and test-drive widely is the best way to ensure your first luxury car is everything you dreamed of and more.

Follow Motozite for expert insights, buying guides, and exclusive updates on India’s best luxury cars-whether you’re a first-time buyer or adding another masterpiece to your collection.

Emerging Luxury Car Brands Globally (2025)

The luxury car industry is no longer defined solely by Rolls-Royce, Bentley, or Mercedes-Maybach. As we move into 2025, a wave of new-age luxury car brands is reshaping what exclusivity, innovation, and craftsmanship mean in the modern era. From high-tech electric luxury startups to design-driven boutique manufacturers, these emerging names are challenging the status quo with bold ideas, sustainability, and futuristic appeal.

Here’s a closer look at the world’s most promising new luxury car brands you should keep an eye on.

 

1. Lucid Motors – The American Answer to Electric Luxury

Lucid Air Grand Touring front with headlight on and wheels

  • Origin: USA
  • USP: Longest-range electric sedans with aircraft-inspired design
  • Verification & Update: The flagship model, the Lucid Air Grand Touring, offers an EPA-estimated range of up to 516 miles (830 km), not 837 km (520 miles), though the spirit of “longest-range” is correct. This figure remains a benchmark in the industry.

Lucid Motors has quickly earned the tag of a “Tesla rival,” but its vision goes far beyond performance numbers. The brand’s flagship, Lucid Air, offers an EPA-estimated range of up to 516 miles (830 km), redefining electric luxury for global buyers. Inside, it blends California-inspired minimalism with advanced materials and a futuristic cockpit interface. With its in-house battery technology and design that rivals Rolls-Royce and Mercedes EQS in comfort, Lucid represents the next generation of clean, powerful, and opulent mobility.

 

2. Genesis – Redefining Korean Luxury

Genesis G90 sedan in matte black back side

  • Origin: South Korea
  • USP: Elegant design with technology-first luxury, challenging Lexus and BMW
  • Verification & Update: Genesis has solidified its position. The new G90 sedan and refreshed GV80 SUV with its new Coupe variant for 2025 have been praised for their opulent cabins, standard features, and use of advanced materials, claiming a “credible alternative” factually accurate and industry-recognized.

Once Hyundai’s premium division, Genesis has matured into a standalone luxury marque competing head-to-head with established European brands. Models like the Genesis G90 and GV80 SUV embody refined design and exceptional attention to detail. Its “Athletic Elegance” philosophy and futuristic interiors with sustainable materials, ambient lighting, and advanced driver-assistance systems have helped Genesis gain credibility in the premium segment. In fact, it is consistently considered a credible, high-value alternative to Lexus, BMW, and Mercedes in key global markets like the U.S. and the Middle East.

 

3. VinFast – Vietnam’s Luxury Disruptor

Five VinFast electric SUVs arranged on a wide open road with scenic mountains behind them, representing VinFast – Vietnam’s luxury disruptor in smart mobility.

  • Origin: Vietnam
  • USP: Tech-integrated EVs with a competitive global luxury positioning
  • Verification & Update: The VF 9 is officially listed with an EPA-estimated range of up to 330 miles (531 km) for the Eco trim, with the Plus trim offering 291 miles. The features (15.6-inch screen, Pininfarina design) are accurate.

Vietnam’s VinFast has surprised the automotive world with its rapid evolution from a national manufacturer to a global electric luxury contender. The brand’s EV lineup – including the VF 9 luxury SUV – offers a sophisticated balance of premium interiors, advanced connectivity, and autonomous-ready tech. What makes VinFast unique is its focus on smart ecosystems – from app-controlled functions to over-the-air updates, it’s targeting a digital-first, environmentally aware customer base. With design input from Pininfarina and engineering support from Bosch, VinFast has global ambitions written all over it.

 

4. NIO – The Chinese Tech-Luxury Pioneer

NIO electric SUV in blue, shown from the side with both wheels visible, highlighting its sleek Chinese tech-luxury design.

  • Origin: China
  • USP: Luxury EVs with battery-swap innovation and futuristic design
  • Verification & Update: NIO’s battery-swap technology is highly advanced. They surpassed 90 million total battery swaps as of late 2025 (in the timeline of the post), with an average swap time of around 3 minutes, confirming the “futuristic convenience” claim as a leading, scaled technology.

Among the wave of Chinese automakers, NIO stands tall as a premium brand that blends performance with innovation. Its flagship NIO ET9 sedan and ES8 SUV feature AI-powered cabins, seamless connectivity, and even in-car digital assistants. But what truly sets NIO apart is its Battery Swap Network – allowing drivers to replace a depleted battery in just about three minutes. This futuristic convenience, combined with minimalist interiors and eco-friendly materials, positions NIO as one of the most progressive luxury EV brands globally.

 

5. BYD Denza – Tech-Luxury with Mercedes-Benz DNA (Now fully BYD-owned)

Side view of a white luxury MPV parked in front of a modern glass building.

  • Origin: China
  • USP: Electric luxury originally established with Mercedes-Benz DNA, now fully under BYD’s advanced EV technology.
  • Verification & Update: The joint venture with Daimler (Mercedes-Benz Group) for Denza officially ended in September 2024, with BYD taking 100% ownership. It is crucial for factual accuracy to state that while the brand was born from this collaboration and benefited from Mercedes’ early design/precision input, it is now a fully-owned subsidiary of BYD, leveraging BYD’s revolutionary Blade Battery and e-Platform technology.

Denza, a high-end brand under BYD, was originally born from a joint venture with Mercedes-Benz, combining German precision with Chinese innovation. (Crucial Update: Mercedes-Benz transferred its remaining shares to BYD in late 2024, making Denza a 100% BYD subsidiary.) The Denza N7 and D9 models feature ultra-premium interiors, high-performance electric powertrains (leveraging BYD’s Blade Battery and e-Platform), and cutting-edge infotainment systems that rival global luxury giants. The brand’s focus on in-car AI, sustainable leather alternatives, and intuitive driver interfaces has made it one of the most compelling new entrants in the global luxury EV segment.

 

6. Karma Automotive – Sustainable Luxury from California

Karma GS-6 electric luxury sedan in white, shown from a high angled front view.

  • Origin: USA
  • USP: Handcrafted extended-range electric GTs with bespoke customization.
  • Verification & Update: The core models, GS-6 and Revero GT, are technically Extended Range Electric Vehicles (EREVs) or plug-in hybrids, not purely electric (as the gas engine acts as a generator for the battery). The luxury appeal comes from the low-volume, handcrafted nature of the vehicle, which is a key differentiator from mass-market brands.

Emerging from the legacy of Fisker Automotive, Karma Automotive has reinvented itself as a boutique brand for luxury Extended-Range Electric Grand Tourers (EREVs). The Karma GS-6 and Revero GT blend sculptural design with eco-conscious craftsmanship. Karma’s production process emphasizes bespoke customization, hand-finished interiors, and ultra-low-volume exclusivity, targeting customers who value art and individuality as much as performance in their vehicle.

 

7. Rimac Automobili – The Croatian Hyper-Luxury Innovator

Rimac Nevera electric hypercar in teal shown from the rear three-quarter view inside a modern glass pavilion.

  • Origin: Croatia
  • USP: Hypercar technology meets luxury craftsmanship under the Bugatti Rimac umbrella.
  • Verification & Update: The formation of Bugatti Rimac in 2021 (with Porsche involvement) confirms its role in channeling high-voltage EV expertise into future ultra-luxury models for both brands, making the hypercar-to-luxury technology transfer a central and correct point.

Rimac has redefined what electric performance means. Known for its hypercar Nevera (which boasts 1,914 hp), Rimac blends aerospace-grade materials, hand-built interiors, and mind-bending power output. Now, under the Bugatti Rimac umbrella, the company is channeling its EV expertise into future ultra-luxury hybrid and electric models for the new Bugatti era, making it one of the most anticipated luxury innovators of the decade.

 

8. Faraday Future – Silicon Valley’s Vision of Mobility

Faraday Future FF 91 electric SUV showcased under dramatic red and pink studio lighting

  • Origin: USA
  • USP: “Third Internet Living Space” luxury EVs, focused on personalization and connectivity.
  • Verification & Update: The FF 91 2.0 Futurist Alliance delivers 1,050 hpfeatures a massive 142 kWh battery pack, and boasts an EPA-certified range of 381 miles (613 km). A key selling point is the vehicle’s huge total display area (over 100 inches) and “Zero-Gravity” rear seats.

Faraday Future (FF) positions itself as more than just a car brand – it’s a mobility experience company. Its debut model, the FF 91 Futurist, features AI-driven personalisation, massive display panels (including a 27-inch rear passenger screen), and rear-seat comfort that rivals that of Maybach and Rolls-Royce. The brand’s emphasis on digital luxury, connected ecosystems, and autonomous readiness appeals to tech entrepreneurs and futurists seeking luxury beyond leather and wood.

 

9. HiPhi – The Intelligent Luxury Innovator

HiPhi X electric SUV viewed from above with all doors open, showcasing its futuristic design and panoramic roof.

  • Origin: China
  • USP: Tech-laden EVs with futuristic NT (No-Touch) doors and smart, adaptable interiors.
  • Verification & Update: The unique NT Doors (which include the gullwing-style upper rear door section) and the advanced interior tech (three main screens, customizable fragrance, rear-wheel steering) are confirmed features of the HiPhi X and HiPhi Y.

HiPhi, under Human Horizons, represents the bold new face of tech-driven luxury. Its HiPhi X and HiPhi Y models combine ultra-modern design with features like unique NT (No-Touch) doors, smart lighting, and voice-command interiors. HiPhi’s interior feels like a mobile lounge, with customizable ambient moods and a user interface that adapts to driver behaviour – setting it apart from traditional luxury philosophies.

 

10. Aehra – Italian Electric Elegance

A red AEHRA electric sedan concept car parked beside a lake, featuring a sleek aerodynamic design, large alloy wheels, and a panoramic glass roof with mountains in the background.

  • Origin: Italy
  • USP: Emotionally designed EVs blending art and aerodynamics, with a focus on interior space.
  • Verification & Update: Aehra’s two planned models, the Estasi sedan and Impeto SUV, are targeting a range of nearly 500 miles (800 km) from their 925-volt architecture, with an expected launch in late 2026 or later, confirming the high range target and Italian design focus.

Aehra is a new Italian EV luxury brand merging timeless Italian aesthetics with electric performance. Its upcoming models, now officially named the Aehra Estasi sedan and Aehra Impeto SUV, are expected to deliver a range of up to 500 miles (800+ km), lightweight construction, and supercar-inspired interiors. Built for connoisseurs of both beauty and technology, Aehra combines handcrafted materials, aerodynamic artistry, and minimalist sophistication that could rival legacy icons like Maserati or Aston Martin in the coming decade.

 

Final Thoughts: The Dawn of a New Luxury Era

The luxury car world is no longer confined to old badges and century-old legacies. Brands like Lucid, Genesis, and NIO are rewriting the rules with sustainability, software, and personalization at their core.

As the global definition of “luxury” evolves – from opulence to experience – these emerging players are creating a new benchmark for exclusivity, innovation, and intelligent mobility.

Follow Motozite to stay updated with the latest from the world of emerging luxury car brands, exclusive model launches, EV innovations, and in-depth luxury market insights designed for the modern car enthusiast.

Audi Q3 & Q5 Signature Line Edition Launched in India

Audi has officially launched the limited-edition Signature Line of its popular Q3 and Q5 SUVs in India, starting from ₹52.31 lakh (ex-showroom) for the Q3 and ₹69.86 lakh for the Q5. These exclusive, limited-run variants are based on the top-spec Technology trim and feature unique styling enhancements, bespoke accessories, and additional convenience features, catering to luxury SUV buyers in India seeking enhanced exclusivity and value. The models were launched on November 10, 2025.

Blue luxury Audi Q3 SUV parked outdoors with the driver-side door open.

 

1. What Is the Signature Line Edition?

The Signature Line is a premium, limited-edition package available for the Audi Q3, Q3 Sportback, and Q5 in the Indian market. It is positioned on the fully-loaded Technology trim and bundles specially selected Audi Genuine Accessories and convenience features. It essentially offers a factory-curated “accessory-plus” version designed for luxury buyers who desire a more distinctive and ready-to-go exclusive SUV.

Key Highlights Include:

  • Illuminated Audi Rings Entry Lamps: LED welcome lamps projecting the Audi rings onto the ground.
  • Dynamic Wheel Hub-Caps: These floating hub-caps ensure the four-ring Audi logo remains upright, even when the vehicle is in motion.
  • Interior Styling: Stainless steel pedal covers, a metallic key cover, and a cabin fragrance dispenser for an elevated tactile experience.
  • Exclusivity: All three models (Q3, Q3 Sportback, and Q5 Signature Line) are offered in limited numbers, guaranteeing an enhanced level of exclusivity.

 

2. Pricing & Variant Details (India)

All prices listed are the verified ex-showroom (pan-India) launch prices for the Signature Line variants, based on the Technology trim.

Model Ex-Showroom Price (INR) Comments
Audi Q3 Signature Line ₹52.31 lakh Based on the top-spec Technology variant of Q3.
Audi Q3 Sportback Signature Line ₹53.55 lakh Coupe-style SUV body with enhanced visual appeal.
Audi Q5 Signature Line ₹69.86 lakh Premium mid-luxury SUV with enhanced 19-inch wheels and bespoke finishes.

Note: Prices are ex-showroom in India and will vary significantly based on state registration, road tax, insurance, and chosen options (on-road cost).

 

3. What’s New – Feature & Styling Upgrades

The Signature Line focuses primarily on cosmetic and convenience additions, enhancing the vehicle’s aesthetic appeal and in-cabin experience.

sleek grey Audi Q3 SUV parked outdoors featuring sharp LED headlights, a large black grille, and modern alloy wheels.

Exterior & Design

  • Q3 Signature Line: Gains new 18-inch 5-V-spoke (S-Design) alloy wheels and introduces the vibrant Progressive Red exterior colour option (in addition to the standard five-colour palette).
  • Q5 Signature Line: Features new, larger 19-inch 5-twin-arm alloy wheels finished in a striking Graphite Grey with a gloss-turned finish, significantly enhancing the SUV’s road presence.
  • Common Accents: Both models receive the floating hub-caps, illuminated Audi rings entry lamps (puddle lamps), distinct Audi rings decals, and the premium metallic key cover.

Interior & Convenience

  • Universal Upgrades: Both models include the cabin fragrance dispenser and stainless steel pedal set.
  • Q3 / Q3 Sportback Signature Line Additions: To boost rear-seat convenience, these models add Park Assist Plus (for assisted parking), a 12-V power outlet, and two additional USB charging ports in the rear compartment.
  • Q5 Specification: The Q5 retains its high existing specification (including a panoramic sunroof, Audi Virtual Cockpit, and three-zone climate control) but benefits from the new alloy and accessory treatment.

Technical Specification

The Signature Line editions feature no mechanical or performance changes from the regular Technology trim, maintaining the following proven specifications:

Specification Audi Q3 / Q3 Sportback (40 TFSI) Audi Q5 (40 TFSI)
Engine 2.0-litre Turbo Petrol (TFSI) 2.0-litre Turbo Petrol (TFSI)
Max Power 190 PS (or 188 bhp) 249 PS (or 245 bhp)
Max Torque 320 Nm 370 Nm
Transmission 7-speed S tronic (DCT) 7-speed S tronic (DCT)
Drivetrain quattro All-Wheel Drive (AWD) quattro All-Wheel Drive (AWD)

The focus remains purely on aesthetic upgrades and convenience, not performance enhancements.

 

4. Why Should Indian Luxury SUV Buyers Consider This Edition?

  • Enhanced Exclusivity: Being a limited-run model with specific numbering, the Signature Line offers an elevated, bespoke feel over the standard Q3/Q5.
  • Better Value Proposition: The factory-bundled Signature Line package offers curated, premium upgrades (like the special alloys, welcome lamps, and Park Assist Plus on the Q3) at a consolidated price, which is often more cost-effective than ordering heavy individual accessories and fitting them separately.
  • Strong Luxury SUV Appeal: The Q5 Signature Line, in particular, strengthens its position in the sub-₹70 lakh luxury segment, offering a compelling blend of prestige, practicality, and new premium finishes.
  • Proven Brand and Support: Audi’s expanding luxury SUV footprint in India and the new 10-year extended warranty and 15-year Roadside Assistance (RSA) programs add a layer of long-term assurance.
  • Resale Advantage (Potential): Limited-edition models or special trims typically attract better attention and retention value in the used luxury car market.

 

5. Things to Keep in Mind Before Booking

  • Availability: Due to the limited units, check the current waiting period immediately upon booking.
  • On-Road Cost: Always calculate the full on-road cost which includes RTO registration, state taxes, insurance, and any additional accessories/options, as this varies significantly by city/state.
  • Compared with Technology Trim: If only performance and primary features are your priority, the regular Technology variant might suffice and offer a slight cost saving over the special edition.
  • Service & Parts: While Audi has a strong network, confirm the availability and servicing support for the specific 18-inch/19-inch Signature Line alloys and bespoke accessories in your local region.
  • Colour & Personalisation: The new Progressive Red colour option may carry a specific lead time or custom charges.

 

6. Verdict

For discerning luxury-SUV buyers in India who prioritize refined detailing, exclusivity, and a curated package of premium finishes over the standard specification, the Audi Q3 & Q5 Signature Line editions present a highly compelling proposition. They seamlessly combine the robust performance and established brand strength of the Q-series with tailored luxury upgrades at a reasonable premium. If you are aiming to acquire a luxury SUV with both substance and distinct styling for 2025, the Signature Line editions deserve your serious and immediate consideration.

Get in touch with the Motozite Team or your nearest Audi India dealership to explore availability, waiting periods, customisation options and full pricing for your preferred city.

Top 10 Best Luxury Car Brands in India (2025 Edition)

India’s luxury car market in 2025 is more vibrant than ever, with global giants redefining sophistication, performance, and innovation for Indian buyers. Leading the pack are the German Big ThreeMercedes-Benz, BMW, and Audi-who fiercely compete for market dominance.

This comprehensive guide explores the top 10 best luxury car brands in India (2025 edition) based on sales momentum, flagship models, unique strengths, and growing EV penetration, making them the preferred choice of India’s elite.

 

The Current Market Leaders (H1 FY2025)

Based on H1 FY2025 sales figures, the verified ranking order for the top volume brands is as follows:

Rank Brand Status/Key Sales Model (FY2025)
1 Mercedes-Benz The undisputed volume leader. Bestseller: E-Class LWB.
2 BMW (including MINI) Assertive challenger, leading in the luxury EV segment.
3 Jaguar Land Rover (JLR) Fastest growing luxury brand (40% YoY in FY2025).
4 Audi Resurgence driven by new EVs and localized production.

(The rankings for the ultra-luxury and niche performance segments below are based on brand prestige, historical performance, and aspirational value in the Indian market.)

 

1. Mercedes-Benz – The Timeless Benchmark of Luxury

Mercedes Benz Building

In 2025, Mercedes-Benz will remain the undisputed volume leader in the luxury car segment in India. Its combination of elegant design, cutting-edge technology, and reliability continues to impress discerning buyers, particularly in the chauffeur-driven segment.

  • Top Models (2025): E-Class LWB (India’s overall bestseller), S-Class, EQS SUV, and Maybach S-Class.
  • Why It Stands Out: The brand’s “Modern Luxury” approach, highest sales volume (over 9,000 units in H1 2025), and strong dealership network across India make it the go-to choice. Its high-end vehicle (TEV) portfolio, including the Maybach range, continues to drive significant growth.

 

2. BMW – The Ultimate Driving Machine

BMW Building

BMW continues to dominate the premium car segment with its sporty driving dynamics and technological innovation. The brand’s strong focus on performance and emotional connection with drivers has made it a top pick among younger luxury buyers in India.

  • Top Models (2025): 7 Series, X7, iX1 LWB (top-selling luxury EV), and M340i.
  • Why It Stands Out: BMW holds the lead in the luxury Electric Vehicle (EV) segment. The success of its locally-assembled, long-wheelbase models like the iX1 LWB and the new 5 Series LWB solidifies its focus on blending driving pleasure with rear-seat comfort.

 

3. Jaguar Land Rover (JLR) – British Elegance Meets Adventure

Jaguar Land Rover

Owned by Tata Motors, Jaguar Land Rover has secured the third spot in terms of sales volume, emerging as the fastest-growing luxury car brand in FY2025 with a remarkable 40% year-on-year growth.

  • Top Models (2025): Defender (JLR’s best-selling model), Range Rover, Range Rover Sport, and Range Rover Autobiography.
  • Why It Stands Out: The new-generation Range Rover models and the iconic Defender represent the pinnacle of British craftsmanship and rugged capability. Localized assembly of the Range Rover and Range Rover Sport has significantly boosted demand and reduced waiting times.

 

4. Audi – The Tech-Luxury Leader

Audi Building

Audi India is charting a strong resurgence in 2025, driven by its focus on futuristic design, electric innovation, and unmatched digital experiences. The brand is often associated with understated class and high-tech interiors.

  • Top Models (2025): Q8 e-tron, Q3 (strong volume performer), A6, and RS Q8.
  • Why It Stands Out: Audi’s signature features like the Virtual Cockpit and Matrix LED lighting appeal to tech-savvy luxury seekers. Its upcoming local assembly of the Q6 e-tron SUV is expected to be a major catalyst for its market share revival.

 

5. Lexus – Japanese Craftsmanship and Hybrid Innovation

Lexus

Toyota’s luxury arm, Lexus, has been quietly growing its presence in India, recording a robust 19% year-on-year growth in FY2025. It offers a blend of serenity, reliability, and craftsmanship built around the Japanese spirit of “Omotenashi” (hospitality).

  • Top Models (2025): NX 350h (company’s bestseller), LS 500h, RX 500h, and LM Luxury MPV.
  • Why It Stands Out: Its self-charging hybrid powertrains, handcrafted interiors, and whisper-quiet ride make Lexus ideal for buyers seeking eco-luxury, exclusivity, and Toyota’s renowned reliability.

 

6. Volvo – Scandinavian Design and Safety

Volvo Building

Volvo Cars has carved a niche in India by focusing on minimalist luxury, advanced safety, and sustainability.

  • Top Models (2025): XC90, XC60, C40 Recharge, and EX30 (new compact EV).
  • Why It Stands Out: With standard ADAS (Advanced Driver Assistance Systems) across its lineup and an aggressive push towards being a 100% electrified brand, Volvo caters to safety-conscious luxury buyers who value clean design and environmental responsibility.

 

7. Porsche – The Luxury of Performance

Porsche Building

For enthusiasts who equate luxury with performance, Porsche offers an unmatched driving experience. In India, its sports cars and SUVs have built a cult following among collectors and driving purists alike.

  • Top Models (2025): 911 Carrera, Taycan, Cayenne (volume leader), and Panamera.
  • Why It Stands Out: Porsche’s superior build quality, extensive customization options, and emotional driving dynamics give it a competitive edge among high-net-worth individuals focused on driver involvement.

 

8. Maserati – Italian Flair and Exclusivity

Maserati Building

Maserati appeals to those who seek art, passion, and individuality in their cars. It’s a brand that thrives on exclusivity and the unmistakable charm of Italian craftsmanship.

  • Top Models (2025): Levante Trofeo, Grecale, and GranTurismo Folgore (EV).
  • Why It Stands Out: Hand-stitched interiors, the distinctive engine sound, and limited production runs make every Maserati feel like a bespoke creation. The launch of the all-electric GranTurismo Folgore marks its entry into performance EV luxury.

 

9. Bentley – British Craftsmanship at Its Finest

Bentley Building

In India’s ultra-luxury segment, Bentley stands as a symbol of bespoke wealth and individuality. Each Bentley is hand-built in Crewe, England, tailored to the finest details.

  • Top Models (2025): Bentayga EWB (Extended Wheelbase), Flying Spur, Continental GT.
  • Why It Stands Out: The interiors use real wood veneers, diamond-quilted leather, and 10-billion-plus potential configurations, allowing owners to personalize nearly every inch of their car. It focuses on supreme luxury with grand touring performance.

 

10. Rolls-Royce – The Epitome of Automotive Perfection

Rolls-Royce

No list of luxury brands can be complete without Rolls-Royce, the gold standard of automotive luxury. It continues to define the ultimate statement of success and refinement.

  • Top Models (2025): Phantom, Cullinan, Ghost, and Spectre (First All-Electric Model).
  • Why It Stands Out: Every Rolls-Royce is handcrafted to order, featuring materials sourced from the finest artisans in the world. The signature Starlight Headliner, personalized monograms, and infinite customization make it truly a class apart-often an item for collectors rather than a mere vehicle.

 

The Growing Luxury Car Market in India (2025 Outlook)

India’s luxury car segment is experiencing significant growth, projected to be $1.32 billion in 2025 and growing at a strong CAGR. This is fueled by a younger demographic, rapid urbanization, and increasing wealth creation.

  • Key Trend: EV penetration in the luxury segment (approx. 11% in 2025) is substantially higher than the mass market (around 3%), with models like the Mercedes EQS, BMW i7, and Rolls-Royce Spectre driving this premium mobility shift.
  • Market Growth Driver: The anticipated GST 2.0 reform in late 2025 is expected to reduce the tax burden on high-end models, potentially stimulating a 10-15% increase in demand in the following fiscal year.
  • Geographic Expansion: While Delhi-NCR, Mumbai, and Bengaluru lead sales, brands are rapidly expanding their footprint in emerging Tier-II/III markets like Chandigarh, Pune, Ahmedabad, and Kochi.

 

Final Thoughts: Choosing Your Luxury Car in 2025

Whether you value the performance precision of Porsche, the heritage of Rolls-Royce, or the serene craftsmanship of Lexus, 2025 offers more diversity in the luxury segment than ever before. For those seeking the perfect blend of elegance, technology, and personalization, the Indian luxury car landscape is rich with opportunities to find your dream machine.

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