In a bold move aimed at redefining customer experience and ownership satisfaction, Audi India has rolled out a pioneering service initiative—offering a 10-year extended warranty and a 15-year Roadside Assistance (RSA) program. With this, Audi becomes the first brand in the Indian luxury automotive segment to introduce such comprehensive long-term care options, setting a new benchmark for after-sales support.
This new offering is designed not just for new buyers but also existing Audi customers, reflecting the brand’s deeper commitment to peace of mind and long-term vehicle support. Available for all models in the Audi portfolio, the program has been crafted to provide customers with exceptional flexibility, reliability, and confidence throughout a decade and beyond.
The 10-Year Extended Warranty gives owners the option to extend their standard warranty coverage up to a total of 10 years. Customers can choose to opt in at the time of purchase or at any point before their standard or existing extended warranty expires. The initiative significantly enhances protection against unexpected repairs and service costs, aligning with Audi’s goal to make luxury ownership less stressful and more rewarding over time.
Complementing this is the 15-Year Audi Roadside Assistance Program, an industry-leading support system available across India. Whether it’s a flat tyre, battery issue, fuel shortage, or the need for towing, the RSA program ensures that help is never too far away, even if the car is over a decade old. For Audi, this isn’t just about extending coverage—it’s about reinforcing its brand promise of trust and support, long after the initial sale.
Speaking on the announcement, Mr. Balbir Singh Dhillon, Head of Audi India, emphasized the company’s philosophy of building long-term relationships. He stated that the extended warranty and RSA program represent Audi’s commitment to placing the customer at the centre of everything, offering unmatched convenience and reliability as part of the overall ownership journey.
Both the warranty and the RSA services are available for purchase at Audi dealerships across India and on the brand’s official website, myAudi Connect. The programs offer flexibility in terms of duration and can be customized based on the customer’s needs and vehicle age, ensuring accessibility and value for both new and existing owners.
In a competitive market where post-sale service is often the differentiator, Audi India’s initiative raises the bar. It not only secures customer loyalty but also adds a compelling reason for prospective buyers to consider the brand, not just for the cars, but for the promise that comes with them.
With this move, Audi India is not just selling vehicles—it’s selling assurance, longevity, and an ecosystem of support that few rivals currently match