In 2025, Mercedes-Benz India reaffirmed its position as the leader in the Indian luxury automotive sector, delivering a performance characterized by record revenue and a decisive strategic pivot toward high-end vehicle (TEV) and battery electric vehicle (BEV) segments. Despite navigating global economic headwinds and significant currency fluctuations, the brand achieved its highest-ever annual revenue, underscoring the success of its value-over-volume business model.
2025 Financial and Sales Overview
The company concluded the 2025 calendar year with 19,007 vehicle deliveries. While this represents a slight consolidation in volume compared to the previous year, the financial results reached a historic peak. This was driven by a richer product mix and an increase in the average selling price to approximately 1 crore.
- Revenue Performance: Achieved the highest annual revenue in the brand’s history in India.
- Market Leadership: Maintained the top position in the luxury segment for the 11th consecutive year.
- Segment Strategy: A deliberate shift away from entry-level discounting allowed the brand to protect residual values and long-term brand equity.
The Expansion of Top-End Luxury
The Top-End Vehicle (TEV) segment, which includes the S-Class, Mercedes-Maybach, and AMG models, proved to be the primary engine of growth. This segment now accounts for 25% of the company’s total sales volume.
- TEV Segment Growth: Recorded an 11% year-on-year increase.
- AMG Portfolio: High-performance AMG variants experienced a robust 34% growth, led by demand for the G 63, CLE 53, and GLC 43.
- Maybach Global Standing: India has officially entered the top five global markets for the Mercedes-Maybach brand, reflecting the growing appetite for ultra-luxury in the region.
Accelerated Electric Vehicle Adoption
Mercedes-Benz India continues to lead the transition to sustainable luxury, with electric vehicles gaining significant traction among affluent buyers.
- BEV Growth: The electric portfolio grew by 12% year-on-year.
- Top-End EV Penetration: Electric vehicles now represent 20% of all Top-End Vehicles sold.
- Market Preference: The EQS SUV has emerged as the highest-selling luxury EV in the country.
- Charging Infrastructure: The introduction of “MB.CHARGE Public” provides customers with access to a unified network of over 9,000 DC fast chargers nationwide.
Strategic Manufacturing and 2026 Outlook
In a landmark move for the region, Mercedes-Benz announced the start of local production for the Mercedes-Maybach GLS at its Pune facility. This makes India the first market outside the United States to locally manufacture this ultra-luxury SUV, a decision that has significantly improved accessibility by adjusting the price to 2.75 crore.
Looking ahead to 2026, the company has confirmed a comprehensive product offensive:
- 12 New Launches: The roadmap includes 12 new products, spanning facelifts, new-generation models, and an expanded BEV lineup.
- Key Introductions: Highlights include the all-electric CLA BEV, which will debut the advanced MB.OS (Mercedes-Benz Operating System) in India.
Network Investment: Plans are underway to upgrade the entire retail network and expand into emerging luxury markets within the country.
Conclusion
The 2025 performance of Mercedes-Benz India represents a sophisticated balancing act between prestige and progress. By focusing on ultra-luxury segments and pioneering high-end electrification, the brand has demonstrated that profitability and brand desirability can be sustained even as the broader market experiences a phase of normalization. This strategic roadmap ensures that Mercedes-Benz remains the benchmark for luxury mobility in India as it moves into an action-packed 2026.
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