BMW Group India delivered an outstanding performance in the 2025 calendar year, posting its highest annual sales to date while outpacing the broader luxury vehicle market. The results demonstrate a sharp rise in demand for both conventional and electric premium vehicles, supported by a product strategy specifically tailored to the evolving Indian consumer.
Record Breaking Annual Sales Performance
BMW Group India achieved a milestone sales figure of 18,001 cars in 2025, marking a 14 percent year on year increase. This growth rate sat comfortably above the luxury segment average, reflecting robust demand across the BMW and MINI brands.
- BMW Cars: 17,271 units
- MINI Cars: 730 units
- BMW Motorrad: 5,841 units
These figures highlight sustained interest across a diverse product range, from high volume luxury SUVs to premium performance motorcycles.
Strong Growth Across All Quarters
The growth trajectory was consistent throughout the year. Every quarter in 2025 outperformed the same period from the previous year. The fourth quarter (October to December) was particularly strong, recording 6,023 units, a 17 percent increase year on year. This consistent momentum is significant in a market that has become increasingly competitive with the arrival of new premium global models.
Luxury Segment Leadership and Customer Demand
According to BMW Group India leadership, the sales momentum was driven by four primary pillars:
- Compelling Product Portfolio: A mix of performance and luxury across all price points.
2. New Generation Launches: Introduction of updated models with the latest technology.
3. Financial Engagement: Attractive offers through BMW India Financial Services.
4. Dealer Network: A robust, customer focused network and the expansion of the Retail.NEXT concept.
President and CEO Hardeep Singh Brar emphasized that this growth reflects genuine customer trust in the brand positioning of luxury, performance, and advanced technology.
Electric Vehicle Surge in India
One of the most defining aspects of the 2025 performance was the surge in electric vehicle (EV) adoption. BMW Group India sold 3,753 electric vehicles, registering a staggering 200 percent growth compared to 2024.
- Market Leadership: BMW maintained its position as the leading luxury EV brand in India for the third consecutive year.
2. Sales Contribution: The EV share of total sales jumped to 21 percent, up significantly from 8 percent in the prior year.
3. Segment Leaders: The BMW iX1 emerged as the best selling electric vehicle in the luxury segment, while the BMW i7 anchored the top end of the portfolio.
Key Drivers Behind the Sales Success
Product Offensive BMW Group India launched 20 new products across its three brands in 2025. Key introductions included the BMW iX1 Long Wheelbase, the new generation BMW X3, and the BMW 2 Series Gran Coupe. This diverse lineup ensured the brand remained relevant across various luxury subsegments.
Luxury EV Ecosystem Expansion: To support EV growth, BMW invested in a comprehensive charging infrastructure. This includes Destination Charging, Smart E-Routing, and a Charging Concierge service. Through various partnerships, BMW customers now have access to over 6,000 charging points across the country.
Segment Penetration The success was also attributed to the performance of specific vehicle categories:
- Sports Activity Vehicles (SAVs): Accounted for 10,748 units, representing 22 percent growth and 60 percent of total sales.
2. Long Wheelbase (LWB) Models: Sales of LWB variants grew by 162 percent, now contributing 50 percent of BMW car sales.
3. BMW Motorrad: The G 310 RR saw 24 percent growth, while the S 1000 RR and GS Adventure range led the premium imported segment.
Future Outlook for 2026
Looking ahead, BMW Group India is focused on further expansion and innovation. The company plans to add 19 new outlets in 18 cities during 2026. Efforts will continue to focus on the Retail.NEXT strategy, which creates an immersive and digitalized retail experience for customers. By innovating financial products and expanding the EV lineup, BMW aims to maintain its growth trajectory in the dynamic Indian luxury market.
BMW Group India’s 2025 performance is a powerful testament to its appeal among premium buyers. With record breaking car sales and a massive shift toward electrification, the brand has established a solid foundation for the coming years. Whether through high performance SUVs or sustainable electric mobility, BMW continues to redefine the luxury automotive landscape in India.
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